The Worst Content Marketing Is What Everybody Else Is Doing: How to Get Ahead and Stay ThereContent Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]From the Corn Field to the Digital Era: Content Marketing Starts with TrustContent Marketing: Is 2014 Really Shaping Up to Be the Year of Video?
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the PlatformRise of Social Media in Ecommerce [INFOGRAPHIC]How eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
- Content Marketing
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
- Small Business
- Social Organization
Celebrating the Grand Re-Launch of Social Media Today! SBH Podcast Episode 8Why Should You Care If Your Employees Are Thought Leaders?Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy
Why All-in-One Social Media Management Systems Don't Cut It for Social Customer ServiceWhat You Should Know About Customer, Digital, and Contextual ExperienceSurging into Q3: How to Make It Better Than Q2Is How You Serve Your Customers Costing You Business?
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Blogger of the Week: Tiphereth Gloria
Posted on June 29th 2009
Social media would seem a perfect career path for an anthropologist with an advanced degree in film and television like Tiphereth Gloria.Â Â (Some of you may recognize the name Tiphereth as being related toÂ Kabbalah.)Â After doing corporate video, banking and a stint with Leo Burnett for a number of years she finally got there or--more precisely--social media finally caught up with her.Â
It was applying her analytical skills to microblogging service Twitter that earned her our Blogger of The Week award.Â Tip's post (she likes the short name and is quick to remind that in Australia nearly everyone is called by a nickname) How Not To Use, Twitter Habitat UK As A Case Study came to our attention and then the nice folks over at TechmemeÂ pounced on it Â and the rest is history in the Social Media Today book of records.Â Over 27,000 page views and 700 retweets. Â And Habitat UK, the trendy furniture and home furnishings chain even issued an apology that when blogged by Tip here at Social Media Today, generated Â another 4800 views and 75 retweets.Â Â
(SMT Update: Â The Habitat story and Social Media Today's role in it are noted in an article in Monday's New York Times.)
Tip has her own blog, Digital Tip, and is one of the founding members of the Sydney Social Media Club, one of the more influential groups on the digital media scene in Australia.Â Like many of our community members, Tip is a difference maker because she merges the tools of a trained academic with the passion of an early social media adopter. Â
"In the last 6 months my focus for my blog became digital branding and how brands use social media,"Â Tiphereth says. Â Â "It's really a full circle now - because what I'm doing is using the same thinking and approach as I did with the modern social anthropology I did at university. I love my blog because it gives me a platform to be myself - I just write about what interests me personally, which is the digital space, branding, and social media and I bring my 14 years of digital and marketing experience to it. Â I call myself a digital and social media advocate - I am very passionate in my writing because I love digital and social media."
Congratulations. And keep the hits coming.Â