We're Addicted to Social Networks

PamDyer
Pam Dyer Marketing Director, SolutionsIQ

Posted on March 21st 2010

 



If you had any doubt about the extent to which Facebook, Twitter, and other social platforms have taken over people's lives, stats like these should help put them to rest.

A recent study by Retrevo surveyed just over 1000 Americans and asked questions such as when, where, and how much time they spend on sites and services like Facebook and Twitter. It turns out that many of us are obsessed, checking in with our social circles at all times of the day and night.

We check social media sites all night long…

Not only do we check Facebook and Twitter throughout the day, almost half of the respondents said they check in on the social media scene in bed, during the night, or as soon as they wake up in the morning. And no big surprise here: users under the age of 25 tweet more at night than older users.

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… and first thing in the morning (especially iPhone users)

Half of social media users are so involved with Facebook and Twitter that they check the sites first thing in the morning — 16% say this is how they get their morning “news”.

iPhone owners use Facebook and Twitter more often and in more places: 28% of iPhone owners visit Twitter or Facebook before getting out of bed in the morning, compared with just 18% of all social media consumers under age 25 and 8% of those age 25+. Similarly, 26% of iPhone owners check in with Twitter or Facebook before turning on the TV, compared with 17% each of all social media consumers.

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Over half of us check Facebook at least once a day

More evidence that social media can be habit-forming: 56% of social media users say they need to check Facebook at least once a day, and 12% check in every couple of hours just to see what's happening.

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And many of us don't mind being interrupted by text messages

Consumers were asked how they felt about being interrupted at various times by electronic (including text) messages: 40% said they didn't mind being interrupted for a message, 32% said interruption during a meal was fine, and 7% said they would even check out a message during an intimate moment.

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Do you check in with your social circle at all hours? Do you find yourself depending more on social networks as trusted news sources?


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PamDyer

Pam Dyer

Marketing Director, SolutionsIQ

Pam Dyer is an integrated marketing executive dedicated to helping companies grow via innovative branding and audience engagement programs. She delivers results by leading teams to create forward-looking strategies and translate them into measurable tactics, iterating as needed to achieve corporate goals. She is a big-picture thinker and relationship-builder who thrives in environments where collaboration is embraced. Pam has a passion for achieving business results through supporting people, growing teams, and sharing success.

Pam authors an award-winning blog, Pamorama which helps businesses optimize their brands, create customer engagement, and drive sales by using social media channels and content marketing programs. She has educated thousands of people about how to create, manage, and measure outreach initiatives on Facebook, Twitter, LinkedIn, Pinterest, Google+, and other social networks. Pam has a global footprint and routinely receive questions and comments from her audience, the majority of whom are in the U.S., Canada, Europe, Australia, the Philippines, India, South Africa, and the United Arab Emirates.

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Comments

Kimmo Linkama
Posted on March 22nd 2010 at 2:15PM
While I admit to checking my SM networks several times a day, I'm not so addicted that I would check them at the instant I get my eyes open in the morning. Coffee first, socializing second.

As far as "trusted news sources" go, social networks will never be that. "Social" in this case equals "personal", bringing people's own biases, prejudices and agendas into the game.