- Content Marketing
Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts4 Tools for Nonprofit Social Listening and Reputation ManagementThe Promising Role of Social Listening in Treating Health IssuesThe Importance of Social Listening for Brands
- Public Relations
Facebook Testing a Way for Users to Buy Products on the Platform7 Website Tips to Attract More Shoppers to Your PagesHow eCommerce, Augmented and Virtual Reality Will Redefine the Retail ExperienceSearch Query Analysis to Increase eCommerce Website Conversions
Technology & Data
Social Startups: Bizible Connects All the Dots from Marketing Contributions to RevenueCreating the Perfect Profile for Your Social Media Marketing EffortUsing GPS and Localization for Social AnalyticsAnalytics and Prospect Intel: Discovering Your Ideal Prospect
- Big Data
- Tech & Innovation
3 Security Risks You’re Taking Every Day While Using Social MediaShould the President Have the Power to "Pull the Plug" on the Internet?How Safe is Your WordPress Website From Hackers and Other Malicious Attacks?
- Software & Tools
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Social Media and Employee Recognition Programs: A Perfect Match
Posted on May 4th 2010
The incentives industry is (or at least should be) very people focused. An incentives company shouldn't be solely interested in selling its product as much as it is about motivating and driving behavior. The best methods of influencing behavior are designed around what employees want. What makes them tick? What will motivate them to achieve greater results?
As much as the reward influences behavior, recognition behind the reward carries as much weight. We all love that warm fuzzy feeling we received when we get that pat on the back for a job well done. Some of these methods of recognition include verbal praise, an email or even something like an award at the end of a quarterly meeting (like we do here sometimes).
So what does this have to do with social media?
Like the incentives industry, social media is a very people oriented channel. The most effective social media users are the ones that help promote or mention what other people are doing. Through retweets and blog comments, we give others verbal recognition and praise for their work and ideas. We also use LinkedIn recommendations to give props to our fellow co-workers and/or employees.
Wouldn't it make sense to combine the two?
Social media is one of the fastest growing tools of communication, bar none. Most active web users are engaged with some social network in some way. Employee engagement (generally speaking) is at a low nowadays. Integrating a social component with your rewards program would enhace your engagement and make the program that much more interactive. Interactivity and the added transparency social media would provide could make your future programs that much more effective.
Employee recognition programs and social media are both very people oriented industries. Shouldn't they be combined?