Social Media and Employee Recognition Programs: A Perfect Match

Posted on May 4th 2010

Not too long ago, we briefly mentioned here about how you can use social media to treat your employees like rock stars. There isn't a whole lot of application to-date of incorporating social media into incentive programs. Some companies have touched on this (including our own) but I would venture to guess that you will see these two tools — social media and recognition — will be merged more often as time goes on.

The incentives industry is (or at least should be) very people focused. An incentives company shouldn't be solely interested in selling its product as much as it is about motivating and driving behavior. The best methods of influencing behavior are designed around what employees want. What makes them tick? What will motivate them to achieve greater results?

As much as the reward influences behavior, recognition behind the reward carries as much weight. We all love that warm fuzzy feeling we received when we get that pat on the back for a job well done. Some of these methods of recognition include verbal praise, an email or even something like an award at the end of  a quarterly meeting (like we do here sometimes).

So what does this have to do with social media?

Like the incentives industry, social media is a very people oriented channel. The most effective social media users are the ones that help promote or mention what other people are doing. Through retweets and blog comments, we give others verbal recognition and praise for their work and ideas. We also use LinkedIn recommendations to give props to our fellow co-workers and/or employees.

Wouldn't it make sense to combine the two?

Social media is one of the fastest growing tools of communication, bar none. Most active web users are engaged with some social network in some way. Employee engagement (generally speaking) is at a low nowadays. Integrating a social component with your rewards program would enhace your engagement and make the program that much more interactive. Interactivity and the added transparency social media would provide could make your future programs that much more effective.

Employee recognition programs and social media are both very people oriented industries. Shouldn't they be combined?

Check out the original post here

DrewHawkins

Drew Hawkins

Aside from being on the cover of a running book and an issue of TIME magazine (sort of), I am a constant student of marketing. A lot of my spare time is spent learning what things are coming next in the industry. More importantly, I try and figure out ways to apply those new tools in practical ways.
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Comments

Brilliant article - tactically speaking.

Facebook is a whale and now we are all on the platform, waiting for the plunge, waiting for GODOT, we realise that our thoughts and even trends, are being analysed by the powers that be.

Could Facebook control the world - here I am in London, just waking up to the election result - a new government or a hung parliament? I wonder if social media has made a difference in the way people were led to the polling stations?

Now that's room to think, but totally off key with the topic?

It just depends on your catching headline, and the way that we all interpret things, doesn't it? Perhaps in another half-an-hour I'll think differently, but that is an essence time management, isn't it?

 

 

 

 

 

 

 

 

 

 

 

 

 


Great article Drew. There is no reason why they can't work perfectly together. As long as the program is focused, holding true to corporate values, social media becomes a great medium where brainstorming, best practices and success stories can be shared and celebrated by all!