Twitter Demographics

JacobMorgan
Jacob Morgan Principal, Chess Media Group

Posted on March 6th 2009

PEW released an interesting document on twitter demographics along with some other interesting information.  For example, did you know that 11% of online adults use twitter or a service like twitter to update their status online?

Here are the key stats from the PEW study regarding the demographic of twitter users:

  • 19% of online adults age 18-24 have used twitter or something like it
  • 20% of online adults age 25-34 have used twitter or something like it
  • 10% of online adults age 35-44 “    “     “    “
  • 5% of online adults age 45-54  “    “    “   “
  • 4% of online adults age 55-64  “    “    “   “
  • 2% of online adults 65+  “    “    “   “

Other interesting twitter stats:

  • 35% of twitter users live in urban areas
  • 9% live in rural areas
  • online american who live in lower income housing are more likely to use twitter
  • 17% of internet users in households earning less than $30,000 tweet
  • 10% of internet users in households earning more than $75,000 tweet
  • 76% of twitter users use the internet wirelessly

Twitter users are also more mobile in news consumption:

twitter users mobile news consumption

Here are some other interesting stats from PEW:

  • median age of a twitter user is 31
  • median age of a myspace user is 27
  • media age of a facebook user is 26
  • media age of a linkedin user is 40

Here is some quantcast data on twitter:

quantcast twitter users

The data from Quantcast actually fits in pretty well with the PEW data, don't you think?

So there you have it folks, twitter demographics.

What do you think?  Was this surprising or right on target with your expectations?


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JacobMorgan

Jacob Morgan

Principal, Chess Media Group

Principal and co-founder of Chess Media Group, a management consulting and strategic advisory firm on employee, customer, and partner collaboration. Author of "The Collaborative Organization," the first comprehensive strategy guide to emergent collaboration in the workplace- endorsed by executives such as the former CIO of the USA, CMO of SAP, CEO of Unisys, CMO of Dell, and dozens of others, available wherever books are sold!  On Twitter @JacobM.

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Comments

MehrdadVahidian
Posted on March 6th 2009 at 7:53AM
intresting information!!! thank you
KevinHorne
Posted on March 13th 2009 at 6:05PM

survey-based, too high by at least 2x. i'd check off "yes i do" in a survey just so I wouldn't seem out of it.

we need a comScore-like co. to get "real" behavior.

rashmisingh
Posted on March 27th 2010 at 7:40AM
This is the issue! Various data companies are releasing Twitter stats but they are all based on web traffic only. A Twitter engineer recently told the Guardian that 80% of Twitter use is from mobile / apps, so the only way I can think of getting a true number is to take the usage stats from survey companies and then factor them up to include the missing 80% (though obviously this is a finger in the air way of doing things!)
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jessiebruce
Posted on June 9th 2010 at 8:19AM
The numbers of these graphs are pretty amazing!
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Posted on June 29th 2010 at 2:22AM

I really loved reading your blog. It was very well authored and easy to understand. Unlike additional blogs I have read which are really not good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he enjoyed it as well!

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Posted on August 19th 2010 at 9:53AM

I guess twitter now is the second from facebook.

Posted on November 9th 2010 at 1:13PM

In the first graph, what do the green and blue bars represent?

halhale
Posted on December 10th 2010 at 9:53AM
Twitter has more people with a higher education, and trends slightly higher in income but not decidedly so. (I don’t like Google’s numbers on HHI, they don’t seem to work.) 220-702
Posted on December 10th 2010 at 9:57AM
Twitter is trending strongly younger than Facebook (+5% in 25-34 age group). Possibly because of the “your mom’s on Facebook” phenomena. But also because Twitter is strongest with people who have a mobile device (laptop or phone) with an internet connection. see more about 70-642
Posted on May 9th 2011 at 1:11AM

This will help in market analysis of the businesses that use Twitter - Liv Boeree

Devani Alderson
Posted on February 21st 2013 at 8:18PM

Thanks for sharing! Looks like Twitter has a much younger crowd then most of the other social sites.

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