Content marketing. You’ve heard the term before, but what does it mean for your business? If you’re looking to launch a new marketing campaign for your company, or are a marketer yourself looking for a new strategy, you should become familiar with the concept. In fact, you may already have a better understanding of content marketing than you think, without even knowing it.
Content marketing is simple at its core. It’s about creating meaningful, relevant content to generate interest in your brand. Going viral is always the goal, but the basics of a great campaign is to create engaging content for everything you do. Creating well composed images for Instagram, interesting video tutorials for YouTube, or developing a unique hashtag or phrase for Twitter are all basic components that serve a greater whole.
In the following weeks, we’ll be exploring how you can gear your content marketing campaign for various social media platforms and creative outlets, but today we’ll give a few basic tips about what you can do now get started.
Your first step is grabbing attention. Photography is an easy area to start with. Instagram, Pinterest, Snapchat and even Facebook and Google+ all revolve around images. There is no doubt that creating eye catching images is the basis for getting your reader’s attention. Create something that stands out and relates to your brand in a meaningful way. Find a subject for your image that reinforces your company’s ideals or resonates with your target audience.
Getting your audience’s attention is just the first step. Getting users to engage with your content is the next vital stage. Ask a question, answer a question, or have some other clear call to action as a way to prompt responses, shares, and likes. If clear direction in the copy is paired with a solid piece of media, be it an image, video or web page, your chances of engagement are greatly increased.
Above all, your content marketing strategy has to have something of value to offer your potential clients. No one wants to share a blatant advertisement. Spend some time brainstorming to come up with content that develops a company voice that users want to engage with. Collaborate with relevant artists or companies to increase your reach. Anything that is relevant to your company can be leveraged to generate interesting media.
Anchor Social is a full service content marketing company. For examples of our work, check out our blogs on the Burton: US Open of Snowboarding and Coachella. Finding culturally relevant events, creating meaningful content from it, and pairing the media with clients and other companies is only one example of what we do here.
Keep an eye on our blog and social media outlets for future articles where we explore the many facets of what makes a great content marketing campaign. In the meanwhile, if you have any questions about your own campaign, feel free to contact us and we’ll get you pointed in the right direction.