"SMB's need to move beyond vanity metrics and put more focus on the sharp end of the sales funnel"
This is the opening note in this new infographic from Cube which looks at the key digital trends small businesses need to focus on in 2016. Among the other key points of focus are enhanced data analytics, influencer marketing and even virtual reality. There's also a key note on enhanced personalization, and how the brands that take the time to get to know their customers and deliver on their expectations by connecting with their personal preferences, stand to win out in the new social media-driven age, where all consumers have a platform to share their voice - and they expect to be heard as a result.
There's also some helpful notes on mobile adoption and wearables - take a look at the full infographic below.