The Ice Cream Sandwich Approach to Content Marketing
A Three-Layer Framework for Enterprise-Wide Content Marketing
Image Source: Google Images Creative Commons
1 – Storytelling
2 – Cross Functional Contribution by Employees
3 – The Marketing Layer
Cross Functional Content Marketing in Action
Training is Required
The “Marketing is Not One Department” Mindset
Webinars On Demand
January 25, 2017While we’ve had access to the Internet since the early 1990s, we’ve only started to experience the full effects of its disruption on public rela...
December 07, 2016It's finally happened, social media has grown up and sold out. And it's awesome. For digital marketers, the maturing advertising options on soci...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...