Research: The Most Valuable Form of Content

 Research: The Most Valuable Form of Content | Social Media Today

Want to launch your content into the stratosphere?

The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media.

Discussing this strategy made for a fun 21-minute conversation this edition of the Content Matters program.

Listen to Andy and Barry discuss how research is a way to create absolutely original content and how it:

  • Is an important part of the content marketer’s writing process
  • Separates your content from the pack of instant gratification seekers
  • Gives your content more perspective and depth
  • Earns valuable links and citations from major media sources
  • Delivers unparalleled credibility and authority

The episode features discussions of three great examples:

  • The overwhelming deal-breaker for dating
  • A project Andy describes as a “brilliant case study in repurposing” (and is realizing ridiculous reach)
  • Buzzsumo and Moz research, which reveals the two types of content that earn the most shares and linkis

 Research: The Most Valuable Form of Content | Social Media Today

In the cheese and mousetraps segment…

  • An efficient strategy for using research you DIDN’T do
  • A 5-minute hack for finding the highway through your website where you place the billboards to catapult conversion

Click-worthy comments from the show

You may want to dig deeper into some of the stuff we discussed:

Next on Content Matters: Visual marketing matters

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