Remember when you watched those videos about lamas over and over again? When YouTube was new and we were all so starry-eyed that almost anything could go viral? Remember when a baby biting a child's finger was the funniest thing going?
YouTube, as a medium, is maturing. "Today, social stars like PewDiePie and Bethany Mota are engaging millions of cord-cutting millennials that Hollywood and marketers are eager to reach," writes Lauren Johnson in AdWeek.
Here's an AdWeek infographic about how YouTube stardom has evolved in the last 10 years.
"YouTube is absolutely proving that it has the ability to retain an audience and stay relevant," Chris Jacquemin, a digital media agent for William Morris Endeavor, told AdWeek. "It's still very early, but I don't think [YouTube] creators are a flash in the pan."
But what about competition from Snapchat, Twitter and Instagram? "Marketers are increasingly looking for talent that can master digital video on multiple platforms beyond the Google-owned site," writes Johnson.
YouTube star Casey Neistat is crossing over to platforms like Snapchat. Grace Helbig is doing TV. "But YouTube remains, after a decade, the biggest game in town," writes Johnson.