• How Social Data Powers Customer Experience

    Customer experience—the sum of interactions a customer has with your brand over their entire relationship with you—is the competitive advantage in this era of social business even more than an innovative product or service. This includes researching solutions, evaluating options, and comparing prices. That’s why it’s important to harness social data and analytics. It provides a wealth of insight to help give customers the information they need through the customer lifecycle, across all touch points.
    October 23rd 2014

    Panelists

    SethGrimes

    Seth Grimes

    Adam Oberweiser

    Adam Oberweiser

    Fabrice Martin

    Fabrice Martin

    PaulDunay

    Paul Dunay

  • Social Media at Work: Employee Advocacy Success Stories

    More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.
    October 16th 2014

    Panelists

    Zealous Wiley

    Zealous Wiley

    Solelor

    Lorrie Sole

    DeniseHolt

    Denise Holt

    PaulDunay

    Paul Dunay

  • What Does Customer Experience Mean for Your Social Business

    Respond promptly to customer needs. Make sure customer interactions are extremely tailored. Provide the right information to the right place at the right time. These are all the actions businesses must take to deliver a seamless customer experience. However, one person can’t do it. It is even too much for one department.
    October 21st 2014

    Panelists

    Jeofrey Bean

    Jeofrey Bean

    ShepHyken

    Shep Hyken

    Dave Haucke

    Dave Haucke

    PaulDunay

    Paul Dunay

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    What Does Customer Experience Mean for Your Social Business

    October 21st 2014

    Respond promptly to customer needs. Make sure customer interactions are extremely tailored. Provide the right information to the right place at the right time. These are all the actions businesses mus...

    How Social Data Powers Customer Experience

    October 23rd 2014

    Customer experience—the sum of interactions a customer has with your brand over their entire relationship with you—is the competitive advantage in this era of social business even more than an inn...

    Unleash Your Advocates: Nestlé Purina Shares the Secrets to Training Employee Advocates

    October 28th 2014

    Companies spend an incredible amount of time and money looking for influencers who can create and share content. Before going on that search party why not activate a company’s best advocates and in...

    The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World

    November 3rd 2014

    An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “b...

    Reports for Download

    How to Stop Social Media Hacks

    “Social media hack”: these words have become synonymous with embarrassing front-page news stories featuring major companies and figures who have fallen victim to misuse of their designated community channels. Hackers have splayed open the social networks of the Associated Press, Burger King, Jeep, and even President Obama, exposing major brands to an all-too-public scam. And, within a matter of hours after ringing in the New Year, both Microsoft/Skype and Snapchat suffered hacking attacks, demonstrating the heightened vulnerability that comes with the holiday season. As social media has risen in popularity, hackers have realized that it’s a ripe target.

    The Rules of Engagement on Facebook

    Want to get the most mileage out of Facebook? Then you need to know the rules of the road.

    Social Media for Lead Generation

    Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation.

    Social Media Tactical Plan

    We all know that social is a key part of modern marketing, but how do you get started? How can you be sure that your efforts on social are strategic, and that you aren't just "marketing at random"?