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An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “b...
How do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text?...
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your...
During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.
You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it can help your brand be more relevant and present for your audiences.
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social integrations.
“Social media hack”: these words have become synonymous with embarrassing front-page news stories featuring major companies and figures who have fallen victim to misuse of their designated community channels. Hackers have splayed open the social networks of the Associated Press, Burger King, Jeep, and even President Obama, exposing major brands to an all-too-public scam. And, within a matter of hours after ringing in the New Year, both Microsoft/Skype and Snapchat suffered hacking attacks, demonstrating the heightened vulnerability that comes with the holiday season. As social media has risen in popularity, hackers have realized that it’s a ripe target.