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So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar prod...
Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective So...
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, research has concluded that how you distribute your social posts is more important to improving your engagement than what you’re posting.
The biggest mistake people make in the world of social engagement marketing is expecting a Field-of-Dreams moment when they put up a new piece of content. If you build it, they may come... but they may not engage.
There's a lot of confusion and controversy about whether social media factors into search ranking on the major engines.
During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.