• Allocating Resources Across the Marketing Mix: Where to Spend Socially

    Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You want the finished goodie to delight cookie lovers—from positive comments and advocacy to second helpings and a commitment to your cookies. Although there are many good cookies out there, there are a multitude of options for consumers to research, engage, and build a relationship with your particular cookie, or brand.
    August 12th 2014
  • Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

    While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting events don’t happen every day. Neither do national holidays. Building awareness, preference, and brand-consumer relationships takes an everyday focus on real-time relevancy. Brands that listen to consumers in their day-to-day lives, tap into their mindset, and engage with response-driven conversations, strengthen customer relationships, and build brand loyalty and purchasing power.
    August 5th 2014

    Panelists

    Adam Buchanan

    Adam Buchanan

    SpredfastPR

    Amber Quist

    PaulDunay

    Paul Dunay

  • Getting Started with an Employee Advocacy Program

    As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” This quote perfectly sums up what employee advocacy is all about: empowering employees to promote their company's message on social media and, in the process, allowing them to develop their personal brand, and position themselves as trusted advisors and thought leaders in their own networks.
    July 31st 2014

    Panelists

    Susan Emerick

    Susan Emerick

    RobNolte

    Rob Nolte

    Heather Dopson

    Heather Dopson

    PaulDunay

    Paul Dunay

  • Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message

    Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%. That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.
    August 19th 2014

    Panelists

    jroumian

    Jenn Meiners Roumian

    Robin Carey

    Robin Fray Carey

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    Upcoming Webinars

    Getting Started with an Employee Advocacy Program

    July 31st 2014

    As author Emily Giffin once said, “Everyone wants to belong, or be a part of something bigger than themselves, but it's important to follow your heart and be true to yourself in the process.” Thi...

    Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

    August 5th 2014

    While customers are more distracted than ever, the only things to capture their focus are the virtues of the present: relevance of time, message, and personal value. However, global public sporting ev...

    Allocating Resources Across the Marketing Mix: Where to Spend Socially

    August 12th 2014

    Allocating resources across the marketing mix is a lot like gathering the ingredients for a cookie recipe. You’ve got to determine the right ingredients and proportions for a delicious result. You w...

    Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message

    August 19th 2014

    Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees out...

    Reports for Download

    7 Characteristics of Great Content Marketing

    Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Whether it’s a data sheet, white paper, demo script, or web page, marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process.

    Social Media for Lead Generation

    Social Media for Lead Generation focuses on how to use social media to support your lead generation efforts. The course serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media. As such, you should take the course once and then refer back to it when using social media for lead generation.

    Best Practices in Social Influencer Marketing

    Social influencers have been around as long as society itself. In today's digital world, social influence has the power to launch an idea or a brand into our collective consciousnesses within hours. Learn how to leverage that power and enhance your marketing reach by turning social influencers into advocates for your brand. This 4-page whitepaper gives you the tools you need to effectively engage and build relationships with social influencers in your industry.

    An Introduction to Employee Advocacy

    Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.