• The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World

    An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “brand.” The only way for organizations to achieve lasting success is to create authentic customer relationships. Not even all the money in the world spent on cool social media campaigns, viral videos, or the most micro-targeted online ads will do achieve this.
    November 3rd 2014

    Panelists

    Bob Garfield

    Bob Garfield

    TomTeicholz

    Tom Teicholz

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    The Relationship Era: Creating Authentic Customer Relationships in a Cluttered World

    November 3rd 2014

    An Albert Einstein quote says it all when it comes to the relationship era in business, "Try not to become a man of success, but rather try to become a man of value.” Simply switch “man” to “b...

    What’s Next with Sentiment Analysis?

    November 4th 2014

    How do you know your customers’ tone of voice and the nature of their feelings expressed online when all you have is text?...

    Why and How Your Brand Must Provide Omni-Channel Customer Service

    November 11th 2014

    Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your...

    Capture Your Audience: Fill Your Funnel with Engaged Social Leads

    November 13th 2014

    Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content...

    Reports for Download

    5 Social Marketing Tips from #WorldCup Winners

    During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.

    What exactly is RTM and what does it mean to your brand?

    You’ve surely heard about Oreo’s big blackout Tweet during the Super Bowl. And probably Arby’s post about Pharrell’s hat at the GRAMMY Awards. This type of engagement is called real-time marketing (RTM) — and it really, really works. We’re here to explain what RTM is and how it can help your brand be more relevant and present for your audiences.

    The 2014 Holiday Lookbook for Social Marketers

    During the busy holiday season, it takes exceptional marketing to stand out from the crowd. One way to make a statement is placing your customer at the heart of your campaign with unique social integrations.

    How to Stop Social Media Hacks

    “Social media hack”: these words have become synonymous with embarrassing front-page news stories featuring major companies and figures who have fallen victim to misuse of their designated community channels. Hackers have splayed open the social networks of the Associated Press, Burger King, Jeep, and even President Obama, exposing major brands to an all-too-public scam. And, within a matter of hours after ringing in the New Year, both Microsoft/Skype and Snapchat suffered hacking attacks, demonstrating the heightened vulnerability that comes with the holiday season. As social media has risen in popularity, hackers have realized that it’s a ripe target.