• Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

    So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?
    December 2nd 2014
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    Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

    December 2nd 2014

    So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar prod...

    How to Create a Cultural Model for Effective Social Media Management

    December 9th 2014

    Are you leveraging customer conversations in social media to inform strategies and guide the creation of marketing programs? Learn how in our webinar “How to Create a Cultural Model for Effective So...

    Real Talk about Real-Time Marketing

    December 11th 2014

    There has been a lot of talk about real-time marketing (RTM) over the past few years. The majority of marketers now understand the practice, but many see it as a flash-in-the-plan tactic. It’s a hot...

    Reports for Download

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    The biggest mistake people make in the world of social engagement marketing is expecting a Field-of-Dreams moment when they put up a new piece of content. If you build it, they may come... but they may not engage.

    Does Social Media Affect SEO?

    There's a lot of confusion and controversy about whether social media factors into search ranking on the major engines.

    5 Social Marketing Tips from #WorldCup Winners

    During this year’s World Cup, some of the most strategic plays happened off the field — online. Brand and media teams connected with soccer (football) fans on an unprecedented global level, integrating social content into their owned digital experiences at massive scale.