The Ultimate News Resource Guide to Social Marketing

Posted on January 3rd 2012

The Ultimate News Resource Guide to Social Marketing

As we embark on 2012, the team at Awareness, Inc. consulted with the best and the brightest in marketing, strategy, technology, business and social media to help us identify the top news, analysis and trends resources for social marketing and social technology. 

Our industry is among the most dynamic, with many voices reporting, analyzing and advising on social technology, social media developments, successes, and best practices. To help you navigate the active social news space, we compiled this Ultimate Guide to the Top Marketing, Technology and Social Media Resources.  This guide aggregates resources quoted by leading strategists such as David Meerman Scott, Brian Solis, Erik Qualman, Jason Falls, and Jay Bear, top analysts and influencers Jeremiah Owyang, Debi Kleiman, Laura Fitton, David Berkowitz, brand leaders such as Ekaterina Walter, Michael Pace, and Pam Johnston, and agency visionaries Steve Rubel, Mike Troiano, and Jonas Klit Nielsen in our free report on 2012 Social Marketing and New Media Predictions, to name just a few.  The Ultimate News Resource Guide also contains the collective input from over 300 marketers from a cross-section of industries, company sizes and levels of social marketing experience (we recently polled these marketers for our upcoming annual report on the State of Social Marketing to be published in mid January) and asked them about their top information resources and their sources of inspiration.

Here it is – the 55 Top Marketing, Technology and Social Media News, Analysis and Trends Resources in alphabetical order:

1.   AdAge @adage

2.   AgencySpy @agencyspy

3.   All Things Digital @allthingsd 

4.   Altimeter Group @altimetergroup

5.   Around the Net in Online Media

6.   Around the Net @aroundthedotnet

7.   Awareness, Inc. @awarenessinc

8.   Big Think @bigthink

9.   BoingBoing @BoingBoing

10.  Brian Solis’ Blog @briansolis

11.  Bull Dog Daily Reporter @BulldogReporter

12.  Business Insider @SAI

13.  Chris Brogan’s Blog @chrisbrogan

14.  Convince & Convert @jaybaer

15.  Customer Collective @yourcustomers

16.  Darwin Awareness Engine Blog @darwineco

17.  Direct Marketing Association @DMASocialMedia

18.  Editors and Publishers @EditorPublisher

19.  eMarketer @eMarketer

20.  Exploring Social Media @JasonFalls

21.  FastCompany @FastCompany

22.  Forrester @Forrester

23.  Gartner @Gartner_inc

24.  Harvard Business Review @HarvardBiz

25.  Jeremiah Oywang  @jowyang

26.  Lifehacker @lifehacker

27.  Mari Smith @MariSmith

28.  MarketingProfs @MarketingProfs

29.  MarketingSherpa @MarketingSherpa

30.  Mashable  @mashsocialmedia

31.  Media Post @MediaPost

32.  MediaGazer @mediagazer

33.  Newsmap @Newsmap

34.  Pulse @pulsepad

35.  ReadWriteWeb @RWW 

36.  Robert Scroble @Scobleizer

37.  SmartBlog on Social Media @SBoSM

38.  SmartBrief on Social Media @SmartBrief

39.  Social Commerce Today @marsattacks

40.  Social Media & Marketing Daily

41.  Social Media Examiner @smexaminer

42.  Social Media Times @socialtimes

43.  Social Media Today @socialmedia2day

44.  SocialMediaMakerting.com @socialROI

45.  Socialnomics @equalman

46.  Summify @summify

47.  TechCrunch.com @techcrunch

48.  Techmeme @Techmeme

49.  The Next Web @TheNextWeb

50.  Trendsmap @Trendsmap

51.  Venture Beat @VentureBeat

52.  WSJ Media Marketing @WSJMedia

53.  WSJ Tech @WSJTech

54.  Wired @wired

55.  Word of Mouth Marketing Association (WOMMA) @womma

Besides these top resources, today’s marketers heavily rely on their Twitter, LinkedIn and Facebook feeds to get to the top news and developments in our industry.  You can follow these Twitter lists to easily get the latest from some of the top experts, and from our top resources, listed here. If you are looking for the top CMOs using Twitter, then look no further than this list of Top CMOs on Twitter.  You can also read about how CMOs are engaging with Twitter. And one final Twitter tip – if you want to know when your top journalists are tweeting about your brand or relevant industry terms, use this new handy tool from Muck Rack.

And as David Meerman Scott reminds us, some marketers also get their insights from their peers – they make it a conscious effort to attend industry events and conferences where they get first -hands insights from their colleagues on what works and what’s in store next.

Don’t be shy – let us know if we missed some of your favorite resources. Experts and marketing leaders you follow not on this list? You have our word - we will update this top list based on your feedback. You can also download our free report 2012 Social Marketing and New Media Predictions, containing insights and predictions from 34 business strategy and marketing experts. 

mlewis1

Mike Lewis

About me? That’s easy… I’m a Father/Husband, Son/Brother, Friend, Coach, Advocate, Sports fan, Author, Executive… In that order. If you are interested in what I do for work I’m an entrepreneur and marketing guy at heart. I speak at around 20 or so conferences a year, authored “Stand Out Social Marketing” (published through McGraw Hill), am active on Twitter (@bostonmike) and blog at StandOutSocialMarketing.com, Social Media Today, Socialnomics, The Customer Collective, Business to Community, BostInno and others. I work with brands to help implement social media as part of their marketing mix and define marketing, demand generation and communication strategies that incorporate multiple new media channels. Reach out anytime at lewis_mich@yahoo.com (GO SOX!)

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