• Act-On Software
    Act-On Software on November 17, 2014

    The Rules of Engagement on Facebook

    If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
  • Find out what top brands are winning in social media sentiment in uberVU via Hootsuite's Naughty or Nice List!
    We’re helping Santa out this holiday season by letting social decide who gets a present and who gets a lump of coal this year. Using the uberVU via Hootsuite platform*, we’ve compared sentiment levels for brands in Retail, Financial Services, Automotive, Travel & Hospitality, Food & Beverage, Technology, Consumer Packaged Goods and Media & Entertainment to determine which brands social has deemed Nice and which have been Naughty.
     
    Find out what brands earned the top spots and why in Social Media’s Naughty or Nice List.
     
     
    * The social data featured in this infographic came from the 26 social platforms and more than 100 million data sources the uberVU via Hootsuite platform monitors, including (but not limited to) Twitter, Facebook, LinkedIn, Google+, Reddit, Flickr, blog posts, blog comments, premium news sources (like the New York Times) and many others from September 16 to December 16, 2014.
    Another year concludes in social media networking and many milestones were achieved. Facebook continued to lead the way while other social channels made large strides with their services online or via the mobile space.

    Another year quickly has gone by in the world of social media marketing. A lot of different things happened during the entire year and social media became increasingly popular specially in the mobile space. A new infographic published Dec. 20, 2014 on Visual.ly highlights the prevalent trends and social channels that made quite the buzz.

    The two social networking platforms to make quite the hit were Tumblr and Pinterest. Tumblr, social networking website and microblogging platform, saw active users increase by 120 percent while Pinterest grew to an astonishing 110 percent of its user base.

    Both of these social networking channels have the youngest audience (70 percent of users are between the ages 16 through 34).

    Elsewhere Facebook remained the top social networking service around the globe, but their organic reach performed poorly according to the visual graphic.

    Snapchat as the new kid on the block was quickly embraced and was the fastest growing mobile app with 56 percent growth. The majority of the users are typically ages 25 and under.

    Video streaming platform, YouTube, had the highest visitation rate amongst other things. Exactly 6 billion hours of video were watched each month and 100 hours of video footage was uploaded every 60 seconds.

    Brands that excelled in Social Customer Care and Smart storytelling

    The social media analytics company, Socialbakers, released ground-breaking results about brand engagement with the masses. The two brands to earn high benchmarks were H&M and Applebee’s.

    What did they specifically do? Both companies achieved great Social Customer Care, which means if a brand responds 65 percent of audience questions on Facebook or Twitter they are Socially Devoted.

    H&M achieved a 65.5 percent question response rate whereas Applebee’s clinched a 74.7 percent rate.

    The other metric or category where both brands excelled was in Smart storytelling. This means great quality and quantity ratio.

    Finally, the analytics company compiled the year’s best content and four areas to focus on come 2015.

    Takeaways and conclusions

    Social media networking has been a transformational force on a global scale. Social media is a way of life, a way to communicate nowadays and valuable resource for any individual. Whether it is used for personal or professional reasons people turn to it on a daily basis. Hand-held devices (smartphones, tablets, and laptops) played a pivotal role with their cutting-edge mobile technology and will continue to see further sophistication of mobile apps.

    The year 2015 will see a greater focus and effort from social media companies around the mobile space. More advertising systems will be rolled out and tested. This approach will seek to increase revenues and profits. Last but certaintly not the least try to lure and predict consumer buyer behavior within social media.  

    Here’s my take on the classic poem, "T'was the night before Christmas.” It’s a slight modernization of Clement Clark Moore’s original 1822 version.

    Here’s my take on the classic poem, "T'was the night before Christmas.” It’s a slight modernization of Clement Clark Moore’s original 1822 version. Happy Holidays to all!

    T’was the night before Christmas, when all through the Cloud,
    Not a blogger was posting, not even Matthew Dowd.
    The data was stored on the network with care,
    In hopes that St Sergey soon would be there.

    The children were nestled all snug in their beds,
    While images of Elsa danced on their iPads.
    And mamma with her Macbook Air and I with my Surface Pro 3,
    Had just settled our brains on a MOOC course for free.

    When out of the desktop there arose such a clatter,
    I sprang from my bed to see what’s the matter.
    Minimizing the Windows and closing the Flash,
    I logged out of Facebook to stave off a crash.

    The light from the glow of our new browser Chrome,
    Gave luster to the image appearing on my G+ Home.
    When, what to my wondering eyes should project,
    But a miniature St Sergey, wearing a pair of Google specs.

    With a little old smirk, so lively and gay,
    I knew in a moment, it must be St Sergey.
    More rapid than eagles, faster than I could count,
    He whistled, and shouted, and called for a Hangout!

    "Now Zuckerberg! Now Silbermann! Now Bezos and Page!
    On, Cook! On, Mayer! On Costelo and Crowley!
    To your desktops and laptops! Come heed my call!
    Now log in! Log in! Log in all!"

    I stood in confusion, ever wondering why, 
    When to my amazement, each one did reply.
    Imagine my shock, when came into view,
    A brace of tech leaders, and St Sergey too.

    And then, in a twinkling, he began to chat,
    In a state of mere shock, all alone there I sat.
    As I turned on my mic, and adjusted the sound,
    Alone on the screen, St Sergey was found.

    He was dressed all in finery, from his head to his toes,
    His shirt Kenneth Cole, his pants vintage Girbaud.
    With a pair of Google Glasses adorning his head,
    He looked like a tourist, just back from Club Med.

    His eyes-how they twinkled! His dimples how merry!
    His cheeks were like roses, his nose like a cherry!
    His droll little mouth was drawn up in a smile,
    His wholesome demeanor showed no trace of guile.

    The stump of a toothpick he held tight in his teeth,
    A faint aura encircled his head like a wreath.
    He had a clean-shaven face and a mop of curly hair,
    That ever was tousled, though he did not care!

    He was stylish and goofy, a right jolly old nerd,
    And I laughed when I saw him, before he uttered a word!
    Though a wink of his eye and a twist of his head,
    Soon gave me to wonder if we’d something to dread.

    He spoke many things, from augmented reality to asteroid mining,
    Filling the air all night, while the others sat pining.
    To get in their two cents, a mere word, or a phrase, 
    At his ability to blather, everyone did amaze!

    Then he sprang to his feet, this wily ol’ geek,
    And ended the Hangout, ‘ere anyone could speak.
    But I heard him exclaim, as he blinked out of sight,
    "Happy Christmas to all, and to all a good-night!"

    Elusive snow, southern charm, holiday tipping, and emotional seasonal ads. Here's a look at holiday-related trends and topics on social media.

    Less than a week left of 2014, are you ready to say goodbye to the viral phenomenons that swept social and often shocked the world, the newsmakers, and internet breakers?

    At the Brandwatch offices we’ve been getting in the holiday spirit, specifically tracking #FestiveFacts for this season that are being discussed online. Here are some of the social insights and cool data we’ve analyzed.

    #WestJetChristmas

    Canadian airline, WestJet, released its 2014 “Christmas Miracle” video, which shows the airline surprising residents of a village in the Dominican Republic. Just like last year, the video is another tearjerker — so grab your tissues.

    We began tracking the conversation and have seen nearly 21,000 mentions of the video since the beginning of the month, with the most mentions occurring on December 2 (4,000+ mentions). Globe and Mail's coverage of the video's virality is pretty interesting from a branding/social marketing perspective. 

     

    The official hashtag of the campaign, #WestJetChristmas, has received more than 2,700 tweets and retweets garnering more than 11 million impressions.

    “WestJet’s” (2,600+ mentions) and “WestJet Christmas Miracle” (3,200+ mentions) have been the most popular topics.

     

     

    So far, we have seen the most mentions of the campaign in the United States (62%), followed by Canada (20%). Not too shabby for a Canadian travel brand, getting the majority of their social media action south of the border in the states.

     



     

    They're watching you: the creepiest inanimate objects of all

    This past month your social media feeds have probably been jammed with posts from people who have spent a lot of time cleverly posing their Elf on the Shelf®.

    Elf on the Shelf® is a special scout elf sent from the North Pole to help Santa Claus manage his “nice” list. The elf keeps a watchful eye for Santa and children are not allowed to touch the elf or else he or she loses their magic.

    Since the beginning of the month, we have seen more than 233,000 mentions of Elf on the Shelf®. 90% of the mentions have occured on Twitter followed by Facebook (7%).

     

     

    We saw a spike in mentions on December 12 when many, ahem, “Elf gone wild” tweets were shared on Twitter. What even IS that? Elves on shelves dabbling in the grown-up only eggnog?

    One of the most mentioned topics when discussing Elf on the Shelf® was “Christmas” (15,900+ mentions), as to be expected. Those little creatures may dominate Pinterest year-round, but they aren’t really active (IRL and on social) until the Christmas season. We took a look at the most mentioned topics within that conversation.

     

     

    Holiday Tipping

    Emily Post has plenty to say about manners, and holiday tipping is no exception. While we have not seen many mentions of people discussing holiday tipping, just about 850 mentions since we started tracking it in November,we have noticed that most conversations are around news articles discussing “tipping etiquette.”

    When it comes to specific amounts of what people plan to tip it’s a little difficult to discern from social media mentions, but people on Twitter are talking about how they are planning to tip their cab drivers at least 15%, as well as a general $20 for stylists and other services, and cash/gifts between $20 and $80 for superintendents. While there has been less data on the specific amounts/percentages people plan to tip, we did see mentions of who people plan on tipping this holiday season:

    • Doorman: 29%

    • Garbage man: 13%

    • Hairstylist/Barber: 13%

    • Day care providers: 12%

    • Mail carrier: 10%

    • Personal trainer: 9%

    • Dog walker: 8%

    • Maid/Housekeeper: 5%

    • Cab driver: 1%

    We looked at mentions of holiday tipping for doormen, cleaners, hair stylists, babysitters, newspaper delivery, maintenance, etc. and have seen nearly 850 mentions since November, with the most occurring on December 15 (250 mentions). A majority of the conversation has taken place on Twitter (57%) followed by Facebook (40%).

     

     

    Women have also held a slightly higher share of voice (53%) when discussing holiday tipping compared to men on Twitter.

     

    Getting festive on social

    The awesome social media analysts and community managers at Brandwatch have been doling out holiday-themed social stats throughout the month. We even looked at Christmas convos on social specifically in the southern states in the US, CNBC reporter Eric Chemi analyzed the social data further in his article “The South: Where the war on Christmas was lost.”

    Here’s a smattering that I think you’ll enjoy, especially if you’re curious about which holiday movie is most popular and whether people are really dreaming of a white Christmas (or not).

    Personally, I could use some chillier weather. New York City is downright balmy this week.

    Time to ring in the New Year

    Goodbye 2014, hello 2015!

    As always, in 2015 we will be keeping a close eye on viral campaigns and industry news. Big things are imminent in the world of social media for the coming new year. At Brandwatch, we’re closing out this year with a bang, having just released our announcement about our acquisition of PeerIndex.

    In the meantime, happy holidays, Merry Christmas, and a Happy Festivus for the rest of us.

    If you have any questions or are interested in learning more about Brandwatch or social data, leave a comment!

    You have the content and the tools to publish it, and you also have the tools to measure it once it’s out there, but the missing piece is always the WHAT - what content should you share? Using analytics beforehand can solve that particular problem, but dealing with big data can be a different kind of headache altogether.

    Anyone working in marketing knows that projects sometimes experience a hiccup when it comes to the initial decision of what to publish. You have the content and the tools to publish it, and you also have the tools to measure it once it’s out there, but the missing piece is always the WHAT - what content should you share? Using analytics beforehand can solve that particular problem, but dealing with big data can be a different kind of headache altogether.

    Socialight Makes Life Easier

    Founded in 2014, Socialight provides clients with the insight needed to make that content publishing decision. “At a high level, it is audience analytics for marketers,” says Lindsay Silver, the company’s founder, “but more specifically, it’s a powerful system that let’s marketers understand these dynamics.”

    [[{"fid":"224921","view_mode":"default","fields":{"format":"default","field_file_image_caption[und][0][value]":"","field_file_image_caption[und][0][format]":"filtered_html","field_file_image_alt_text[und][0][value]":"","field_file_image_title_text[und][0][value]":""},"type":"media","attributes":{"style":"margin-left: 5px; margin-right: 5px; margin-top: 5px; margin-bottom: 5px; float: right; width: 300px; height: 282px; ","class":"media-element file-default"}}]]Socialight operates on a small scale, doing big things with a modest and incredibly passionate team of developers and marketers based around the country (New York, San Francisco, and San Luis Obispo, specifically). The group brings over ten years of experience working with social media startups, social marketing agencies, and large content campaigns to the table.

    “It was in meetings with companies like Coke, Target, and Nokia that we started hearing frustration about the saturation approach to social marketing,” Silver says. What the team recognized was that these companies needed a smarter approach to predicting what would work for them before they invested in it - and that’s what Socialight builds for them.

    It’s Not Just Data

    Socialight’s clients range from classic rock bands to major retailers; they work with the data - social media mentions, online demographics, etcs. - to make smart recommendations in real time. “We think that’s awesome,” Silver says. “People with the ability to improve real-world actions based on feedback from social media.”

    Analytics may seem one-dimensional, especially when applied to hashtag usage and social accounts - you’re only seeing data related to a specific action. That’s where Socialight differs, however; it provides its clients with not only the analytics they’ve requested, but also with the insight they need to understand what people are talking about - and why.

    The company’s flexibility also sets them apart from the crowd, allowing brands to answer diverse question through their analytic platform and easily pulling data from huge numbers of people. Silver puts a fine point on what he and his team do with their innovative approach: “We make recommendations based on your audience, and inform your content decisions.” Simple as that.

    Moving Forward

    Socialight may be in its early years, but it’s already showing great promise. It’s main goal is to become the single tool brands use to power their social marketing decisions. The company’s on track to have over 500,000 users in 2015 and believes it can grow even bigger than that. To speed up that process, they’re working with multiple publishing networks and influence platforms and are planning to release their first campaign whitepapers in early 2015.

    Socialight hopes to take its process a step further, examining a brand or publisher’s content and making recommendations automatically based on that analysis. They’re set to roll out major changes to the free analytics dashboard in the coming months, as well as launch a new set of enterprise tools in the new year.

    Silver wants you to think of Socialight as a personal trainer for social marketing. “We’re really excited about our next steps,” he says.

    On LinkedIn: Socialight & Lindsay Silver