• Act-On Software
    Act-On Software on January 22, 2015

    The Rules of Engagement on Facebook

    If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
  • One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.

    How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions.

    One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.

    This great inforgraphic from Spokal does a great job of analyzing current trends, aggregating that data and providing us with a guideline which can easily be followed when deciding how often to post to social media. Though you might find that, with time, your strategy might change, this will help get you off on the right foot.

    How often to post on social media infographic

    The post How Often Should You Post to Social Media [INFOGRAPHIC] appeared first on t2 Marketing International.

    Good luck getting your post noticed nonetheless your message received next Monday morning. The Web will be overflowing with Facebook posts, Tweets, Instagrams, blogs, and commentary on the successes, failures, bad calls, and great plays of Super Bowl 49 (Sorry. English Major here. I don't do Roman Numerals).

    New England. Seattle. What a game that was! Yes I said was. No, this article wasn't posted a week early. It's in fact timed perfectly because it's not about the big game, it's about the social media game around scheduled events.

    Good luck getting your post noticed nonetheless your message received next Monday morning. The Web will be overflowing with Facebook posts, Tweets, Instagrams, blogs, and commentary on the successes, failures, bad calls, and great plays of Super Bowl 49 (Sorry. English Major here. I don't do Roman Numerals).

    But today, rather than my words getting lost in a sea of morning social media mayhem, you're reading this Super Bowl themed article. I've got your attention and you'll listen to what I've got to offer. Touchdown, and the extra point is good.

    First rule in social media event strategy is say it first. You can run the risk of saying the wrong thing, but that can be avoided if you've got the right people in place. But first mover's advantage has never been stronger than in social media. You are rewarded for your forethought in a society based upon content regurgitation.

    Second rule is anticipate what your audience wants to hear. Easier said than done but the good NFL quarterbacks do it routinely with their receivers. He throws the ball where he wants them to be, not where they are. Social media is no different. Know now what you will say when it happens before it happens. In fact, right now the locker rooms of both the Patriots and the Seahawks are filled with shirts that read Super Bowl XLIX (OK. So I was an English Major but my scholarship was in Math. But I digress). The winners will wear theirs, the losers will never see them, but they exist.

    Third Rule? Have a game plan but don't be afraid to change it. Most social media posts are made with little thought, some are well-planned but set in stone. The best social media is planned but leaves room to change. Just like football halftime. That's why some teams play completely different in the second half. They adapt. And so should your social media plan.

    Of course your "super bowl" may be a new product launch, user conference, or board meeting. But the rules still apply. So enjoy the Big Game. I can promise you. It was a great one.

    Looking for ways to boost your freelancing business? Social media isn't just a tool for the rich and famous. Check out these ways you can use social media to make your sole proprietorship a success.

    Running a business alone is not an easy task. You have to spend time delivering services to clients while simultaneously marketing yourself and handling administrative tasks.

    At the end of the day, doing anything beyond that is out of the question. That makes it tough to push your business toward something greater.

    But what if I told you there was a simple tool that could boost your success without a painstaking effort? You'd jump at that offer, right?

    What if I told you that you're probably already using that tool?

    Yep. Social media is the answer, ladies and gentlemen. But how can you use it in a way that will boost your freelancing business? Let's take a look.

    Use it to Land Clients

    Countless freelancers have already discovered how social media can be a useful tool in connecting with like-minded people and potential clients. It's possible for you, too. There are a couple of ways you can do this:

    1. Search for job openings on social media. Doing a quick search on Twitter for keywords like "freelance writer" can easily put you in direct contact with people seeking your services. A LinkedIn job search will do the same thing.
    2. Network with your target audience. As a freelance web designer, for instance, you might join blogging and start-up groups on Facebook and LinkedIn. This will put you in touch with people looking to create their own website. Some of them will know what they're doing, but others might need someone like you to help them out.
    3. Connect with other freelancers. Staying in touch with other freelancers in your industry is a great way to get referrals from them when they can't take on prospects' work. It's also a great way to stay in-touch with your niche and learn secrets to advancing in your own industry.

    Don't think this will work for you because you only offer services locally? You'll likely be able to use these same tactics. For instance, let's say you work as a freelance interior designer. Chances are people in your geographical area are pinning and tweeting about their remodeling plans or talking about remodeling options in social media groups.

    Use it to Outsource Your Work

    You know that work can be exhausting, but who says that being a freelancer is synonymous to "doing it all on your own." A freelance writer may not be able to create his or her own website whereas a freelance web developer may not have the skills to write his or her web copy. Why not get someone to help you out to reduce your stress levels and help you develop professional products that will attract clients?

    Social media can help you find these people in the same ways you can find your own clients. Using this tactic can help boost your business by giving you more time to work on the important things while developing quality content, graphics, etc. that you can't create yourself but will entice potential clients.

    Use it to Increase Brand Awareness

    Social media is perhaps best used to increase awareness of your services. In turn, this will help you land clients, but as demand for your services grow, it also allows you to increase your rates so that you can make more money in less time. Maintaining an active social media presence will help, but with a little more effort, you can do even more to increase your brand awareness.

    One great option is to start blogging and guest posting. Creating a business blog or guest posting on high-authority industry blogs is a great way to start gaining more exposure across social media. Not only will your post earn social shares, but you can convert followers through guest posting, too.

    This comes with a huge benefit. Experts agree that social medias shares have an impact on search engine rankings. Given that 93 percent of all Internet activity starts at a search engine, you obviously want to be present on them, and social media can help. But how do you get those shares? The best way is by creating content relevant to your business.

    How are you currently using social media in your freelancing practice? Are you thinking about changing your habits? Let me know in the comment section.

    Twitter is rolling out a new recap feature called "while you were away." Is your brand ready to take advantage of it?

    WHAT’S CHANGING ON TWITTER

    Twitter is rolling out a "while you were away" recap, pulling tweets to the top of your feed based on your actions and preferences. Kind of like how Facebook shows you the posts it thinks you’ll like most. So, after a restful slumber or an elongated break away from the Twittersphere, you’ll be enthusiastically welcomed back by the presumed interesting stories that you might have missed.

    This feature is rolling out slowly, and has so far received mixed reviews. But we can expect that it will soon be premiering on smartphones everywhere.

    WHY IS TWITTER CHANGING?

    This past October, Twitter changed it’s Head of Product. Which means Twitter will be trying out some new tactics to impress the executives and stakeholders. Twitter currently has about 284 million active users, and it’s aiming to catch up to Facebook’s 1.3 billion user base. This change seems to be held in higher favor than other recent changes - like Tweets popping up in your timeline from people you don’t follow and sponsored suggested accounts. When it comes to new ideas, this change is definitely more useful.

    WHAT IT MEANS FOR BRANDS

    This is a first for the Twitter brand--taking a step away from it’s faithfully chronological timeline. It is not completely unexpected though, brands everywhere have been bracing themselves for the addition of a Twitter algorithm for quite some time.

    We’ve all felt the emotional undoing that comes from a perfectly executed tweet going unnoticed. Confidently pressing the “Tweet” button--full of hope, certain of our impending popularity--only to sink slowly back down from our clouds as the minutes tick by without a single Favorite or RT. With a purely chronological timeline, good content can be lost in the onslaught of a continuously moving feed.

    The “while you were away” function will now keep the hope alive, even as the clock keeps ticking. Now, those of your fans who do engage with your content are more likely to be exposed to your content with the ‘recap’ feature. So, in the same way your brand posts are weeded out through clever little algorithms on Facebook, your most faithful tweeps--the ones who engage with you regularly, the ones Faith Hill wrote the “The Way You Love Me” song about (Note: Fact unchecked), will see your posts, even hours later.

    The catch here is that Twitter is taking into account your inactivity. Which presumably means tweets posted at mostly inactive hours will--in a way--be rewarded. We could all be bombarded with midnight brand Tweets in the race to be displayed in the coveted morning recap. Eggs just taste better with a side of subliminal messaging.

    Have something to add? Comment below.

    Most travelers rely on their smartphones and tablets to get all information right at their fingertips. The travel industry must equally adapt to the behavior of their customers by providing an app than can enhance their customer service experience.
    There is no doubt that mobile apps are changing everyone’s consumer experience, as people continuously rely on their smartphones and tablets to connect with different kinds of businesses. With technological developments on the constant rise, it is no surprise that even airlines leverage mobile apps to enhance the customer experience of their passengers.
     
    In a study, HP concluded that sales through mobile will likely increase from 18% to 33% this year. Top international airlines like Cathay Pacific, Singapore Airlines, Turkish Airlines, and other carriers have already invested in mobile capabilities to serve passengers. So why should your airline be next?
     

    1. It provides convenience

     
    Passengers want every detail of their journey available right at their fingertips. They want full access to information without having to call, e-mail, or wait for a travel agent to attend to their needs. Most airlines require passengers to be in the airport at least three hours prior to the estimated time of departure to get their boarding passes and check in their baggage.
     
    Having a mobile app means allowing your customers to explore and finish their travel cycle at their own convenience. They can check in, select seats, and get their mobile boarding passes. This is a great advantage, especially to those who are always in a rush and do not have baggage to check in. It saves their time from long queues and maximizes their extra hours.
     

    2. It addresses tailored needs

     
    Self-service is an advantage to both airlines and passengers. The latter can save their time from waiting to get answers to FAQs while agents can resolve more important issues. Since customers have different needs, it can be quite hard for travel agents to accommodate all inquiries on time.
     
    Customers highly appreciate having a fast and easy way to find solutions and get clarifications to their concerns. Through an app, they can easily have access to information--whether it’s about their flight details, reward points, or other pertinent travel details.
     

    3. It disseminates information faster

     
    Flight changes can happen in an instant. In big airports such as London Heathrow Airport and Dubai International Airport, it can be quite hard to catch up with announcements made over the speakers. Passengers can easily miss the updates and worse, their flights.
     
    The good thing about coming up with an app is that passengers can simply check flight updates at any time. They can receive alerts regarding flight changes or boarding details. This can help them maximize their time to prepare before the flight.
     
    It is vital for the airline industry to keep up with the passengers’ pace. By optimizing the use of a mobile strategy, carriers can expect their customer loyalty rate to soar along with the increased revenues it brings.