Running a business alone is not an easy task. You have to spend time delivering services to clients while simultaneously marketing yourself and handling administrative tasks.
At the end of the day, doing anything beyond that is out of the question. That makes it tough to push your business toward something greater.
But what if I told you there was a simple tool that could boost your success without a painstaking effort? You'd jump at that offer, right?
What if I told you that you're probably already using that tool?
Yep. Social media is the answer, ladies and gentlemen. But how can you use it in a way that will boost your freelancing business? Let's take a look.
Use it to Land Clients
Countless freelancers have already discovered how social media can be a useful tool in connecting with like-minded people and potential clients. It's possible for you, too. There are a couple of ways you can do this:
- Search for job openings on social media. Doing a quick search on Twitter for keywords like "freelance writer" can easily put you in direct contact with people seeking your services. A LinkedIn job search will do the same thing.
- Network with your target audience. As a freelance web designer, for instance, you might join blogging and start-up groups on Facebook and LinkedIn. This will put you in touch with people looking to create their own website. Some of them will know what they're doing, but others might need someone like you to help them out.
- Connect with other freelancers. Staying in touch with other freelancers in your industry is a great way to get referrals from them when they can't take on prospects' work. It's also a great way to stay in-touch with your niche and learn secrets to advancing in your own industry.
Don't think this will work for you because you only offer services locally? You'll likely be able to use these same tactics. For instance, let's say you work as a freelance interior designer. Chances are people in your geographical area are pinning and tweeting about their remodeling plans or talking about remodeling options in social media groups.
Use it to Outsource Your Work
You know that work can be exhausting, but who says that being a freelancer is synonymous to "doing it all on your own." A freelance writer may not be able to create his or her own website whereas a freelance web developer may not have the skills to write his or her web copy. Why not get someone to help you out to reduce your stress levels and help you develop professional products that will attract clients?
Social media can help you find these people in the same ways you can find your own clients. Using this tactic can help boost your business by giving you more time to work on the important things while developing quality content, graphics, etc. that you can't create yourself but will entice potential clients.
Use it to Increase Brand Awareness
Social media is perhaps best used to increase awareness of your services. In turn, this will help you land clients, but as demand for your services grow, it also allows you to increase your rates so that you can make more money in less time. Maintaining an active social media presence will help, but with a little more effort, you can do even more to increase your brand awareness.
One great option is to start blogging and guest posting. Creating a business blog or guest posting on high-authority industry blogs is a great way to start gaining more exposure across social media. Not only will your post earn social shares, but you can convert followers through guest posting, too.
This comes with a huge benefit. Experts agree that social medias shares have an impact on search engine rankings. Given that 93 percent of all Internet activity starts at a search engine, you obviously want to be present on them, and social media can help. But how do you get those shares? The best way is by creating content relevant to your business.
How are you currently using social media in your freelancing practice? Are you thinking about changing your habits? Let me know in the comment section.