• Russ Fradin
    Russ Fradin on July 29, 2014

    Why Employee Advocacy Matters

    Employee advocacy is an emerging new marketing strategy where companies empower their influential employees to authentically distribute brand approved content, create original content, and in turn earn recognition and rewards for their activity and participation.
  • alexmoffit
    Alex Moffit on September 4, 2014

    John Doerr on OKRs and Goal Setting at Google and Intel [VIDEO]

    “Ideas are precious, but they’re relatively easy. It’s execution that’s everything,” says John Doerr, partner at Kleiner Perkins Caufield & Byers, and the man who introduced Objective & Key Results (OKRs) to Google. Google widely credits OKRs for helping the company grow from 40 to 40,000 employees. Other businesses including LinkedIn and Twitter have also embraced OKRs.
  • Greg Gerik
    Greg Gerik on September 16, 2014

    Shaking Up Social: Attending the Social Shake-Up in Atlanta

    Last year, the Social Shake-Up was one of the best social conferences to attend and this year promises to be even better. Here are a few of the hottest topics and sessions at the Shake-Up this year that are sure to deliver and drive this industry forward.
  • ddarnbrough
    Drew Darnbrough on September 19, 2014

    The Power of Hindsight: Using Historical Twitter Data to Make Better Decisions

    WEBINAR: Tuesday, September 23rd, 11:30am EDT How many times have you looked back and thought, “If only I’d known x”? We’ve all experienced the power of hindsight, and luckily now businesses can harness that power by analyzing historical social data.
  • Graphic design has become much more than beautiful designs. In fact, it has gone beyond website pages, here are a few graphic design styles that we are seeing this year.

    Observing the latest graphic design trends will give you an idea of where the design world is moving and what are the prospects in the field of graphic designing. Readers will surely enjoy the top design trends this year. Most of these trends have been popularized by different graphic designers from across the globe. There are numerous platforms that allow designers to showcase their work and discover new opportunities.  

    2014 is rumored to be the year when graphic designers from different countries of the world will become cautious and create some revolutionary work that help them reach great heights in the history of design. Spotting the trends early means staying on the cutting edge of graphic design and using those trends to produce original work. Let us decide if the rumors were true. Here are a few graphic design styles that we are seeing this year. To know more visit our site - http://www.mobimanage.com/

    1.     Flat Design

    The flat design elements of graphic design are replacing the practice of incorporating traditional design elements. A number of design elements were introduced this year, which was led by the changes in software and application development. The popularity of mobile apps led to the rise in demand of filter images and the trend shows no sign of slacking. Flat designs always give a great sense of pride in digital skills.

    2.     Technical

    Technical designs were once considered as boring designs and were reserved only for instruction manuals. The beautiful art of technical illustrations and designs came into existence only after they were used by creative graphic designers. The reason is the clarity, simplicity and precision of these technical designs that helped it made its way into mainstream design.

    3.     3D Printing

    There is a great demand for 3D printing in the world of graphic design. 3D printing has brought new opportunities to the real world. Popular software programs made the process much easier with the use of friendly systems and tools. A lot of 3D print typography is popping out of listing boards, shop fronts, book cover, etc. A new breed of graphic designers came to the fore as graphic sculpture and started using these 3D printing in their designs.

    4.     Infographics

    The best method to simplify the information in a more digestible form gave rise to infographic designs. These designs appear to be simple, but contain more information. There has been a great demand for interactive infographics, as the primary goal of designers is to reduce the time users spend on searching the information.

    5.     Typography

    There are numerous fonts and styles available these days. Some font styles are handwritten, whereas some are flat design, typography, retro or large type.  With so much typography, it becomes impossible to know the difference between different fonts. Designers go to great heights and create extreme fonts that distinguish them from others. The battle for unique fonts lead to the development of typography and is becoming more meaningful to the extent that logos rarely need a pictorial element to spread the message. Typography enthusiast has started to focus more on emotions as an easy mean of breaking the language barrier.

    6.     Retro-graphics

    Nowadays, there has been a great demand for graphic work done in 70’s and 80’s. The design approach that time was quite modest and fit perfectly with the taste of simplicity. There is a saying that “Design styles always come back in fashion every now and then”. The time has come to review the work done in the past. The design work inspired by the themes of arcade games will make a huge impact this year.  

    7.     Parallax scrolling

    Parallax scrolling is one of the best ways to build momentum or tell a story while guiding the visitors through the website. It creates a unique experience as the visitor scrolls through the website. The Parallax scrolling technique makes closer objects move quickly than the objects that are far away. In short, it creates a 3D like effect and has been gaining momentum this year. It was previously used in video games, but is now being widely used by graphic designers.

    8.     Color trends

    Whenever there is a change in trend, the first thing that changes is the color pattern. With changing graphic trends, the colors have become pastel, flat and calm. Radiant Orchid is the leading color in 2014, as it is used widely by florists, designer and other consumer oriented companies. There has been a great demand for these colors in a variety of industries and domains.

    9.     Generative designs

    Designers took an opportunity to get familiarize with basic coding and are reaping rewards of generative designs. People are more interested in interactive wallpapers, tiles, artwork, clothing designs, etc.

    10.   Infinite Scrolling

    Infinite scrolling is ideal for sites that have heavy content. Pinterest is among the websites that use an infinite scrolling. This can help the users stay on the site for longer and grab their attention. Though it has become a popular trend, it may not sustain its popularity due to changing styles. Most of the times, visitors get frustrated that there is no end to the site. It sometimes becomes difficult for visitors to find the exact content they are looking for.

    Graphic design has become much more than beautiful designs. In fact, it has gone beyond website pages to conquer interaction and motion along with some value added space. To stay ahead of the curve, designers need to expand their skills and stay updated with the latest graphic designing trends.  One should remember that there are always two tracks of design trends. One is the contemporary and the other is the vintage. These styles are very diverse. Every graphic designer should pick his or her favorite one and do the best work to keep clients happy.

    There is huge profit just waiting for anyone who can de-stress the purchase process. There is also a huge amount of customer loyalty just waiting for brands.

    There may only be one letter between these two words but there is a huge difference in that one letter to your bottom line – are you distressing your customer and de-stressing the customer?

    There is huge profit just waiting for anyone who can de-stress the purchase process. There is huge customer loyalty just waiting for brands that put as much effort into de-stressing the purchase process as making the website look ‘pretty’.

    In this 24 hour world of hustle and bustle, all customers will pay for easy, simple purchases – just look at the streams on social media about call waiting times, customer service issues, long complicated form filling out, people not getting back to them etc etc

    Stress is untapped potential in any marketplace because brands tend to fit products and services into their process rather than making sure the customer service process fits the customer experience.

    One area that always makes me smile is webinar registration by social media experts – often on some element of customer experience! They ask for so many sign up details and bombard you with emails that the experience stops you from actually buying their service.

    Yes, you need details BUT more than that you want to create an experience of your brand. Too many times people think if we get 5% of our email subscribers to sign up that will be great, when they should be aiming for a 90% conversion based on the brand experience.

    It is a great example of turning a de-stressing customer experience – teaching them something to make them feel more knowledgeable – to a distressing customer experience by bombarding them for information.

    All businesses in the digital age crave data to pump through their databases but don’t let the database drive the customer experience.

    This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.

    This infographic from outmarket explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.

    What's the good and the bad of social media marketing? Take a look at the good and pat yourself on the back for making it relevant within your organization. Then, take a look at the bad and follow the three tips to make sure you're demonstrating social’s value and tying it to results.

    infographic courtesy of: outmarket. Click image to enlarge.

    To achieve business goals with social media create a roadmap for social that works hand-in-hand with other marketing tools.
    To leverage social media into your larger marketing program, and generate more ROI:
    • Integrate social with your CRM system to track and record engagement with prospects.
    • Integrate social with your website, emails, press releases and other marketing platforms to present a cohesive, multi-channel presence.
    • Use social to generate leads by monitoring and responding to potential customer;s buying signals.
    Show Your Love, Connect With Us On Social Media: Google+ Facebook Pinterest Twitter
    I’ve written a bit recently about how the mental approach we take to a task has a profound impact upon how successful we are at it.
    I’ve written a bit recently about how the mental approach we take to a task has a profound impact upon how successful we are at it.  This is especially so if the task involves any kind of learning or self-improvement.

    A recent study highlights just how powerful this could be.  It highlights how telling people a simple message, such as that hard work is more important than genetic ability, is enough to cause changes in our brain, and cause us to strive harder to achieve our goals.

    The findings suggest that our brain is altogether rather receptive to this kind of message, that our intelligence is something that results from hard work and effort rather than anything more innate.

    “Giving people messages that encourage learning and motivation may promote more efficient performance,” say the researchers, from Michigan State University.

    “In contrast, telling people that intelligence is genetically fixed may inadvertently hamper learning.”

    Now, of course, this isn’t particularly revolutionary thinking, and there have been many studies down the years that have highlighted this very fact.  Indeed, Stanford’s Carol Dweck has published a book exploring the role our mindset plays in our success this year.

    Where this study stands out however is that they are arguably the first to have uncovered the changes in our brain upon receipt of such messaging.

    “These subtle messages seem to have a big impact, and now we can see they have an immediate impact on how the brain handles information about performance,” the researchers confirm.

    To test the brains response to the messaging, two groups of participants were asked to read separate articles.  One primed readers to believe that their intelligence was largely genetically determined.  The other suggested that the brilliance of people like Einstein and da Vinci was down to their environment.  Their genius certainly wasn’t genetic.

    Each participant was asked to remember the salient points from the article, before then completing a computer based task whereby their brain activity would be recorded.

    The findings revealed that the first group (the genetic intelligence one) paid a lot more attention to their responses than their peers in the other group.  The researchers suggest that they were perhaps more concerned with their performance than their peers.  The worrying thing is however that this additional attention merely manifested itself as extra stress – there was no boost in performance at all!

    The other group fared much better.  They weren’t anywhere near as stressed as their colleagues, and tended to react well to mistakes.  What’s more, they would also learn from these mistakes, and become much better the next time round.

    All of which is rather interesting.  What kind of mindset does your own workplace promote?

    Struggling on how to gain more traffic on the internet world? The article here portrays you one of the best method of driving traffic using the social media i.e Twitter card.

    The importance of internet traffic to any business cannot be stressed enough. It is so crucial that a sparse number can spell doom for your business. The top guns in the industry suggest diversifying it that is driving traffic from varied streams. It is not wise to rely entirely on Google given its affinity for algorithmic updates. Twitter is as good as Google when it comes to driving qualified traffic to your website and features such as Twitter cards make it all the more better.

    If this is the first time you’ve heard of Twitter cards, you needn’t get confused. They are easy to understand and use. They make your tweets look more beautiful and engaging by allowing you to embed photos, videos and other media. It is as easy as including simple HTML coding to your webpage. These cards are for Twitter what Meta tags are for Google. When a user tweets links to your content, the card is automatically added to the tweet and becomes visible to all their followers.

    How Twitter Cards help Your Business

    If asked to state it objectively, it increases the traffic to your site. However, it does so in varied ways. They are as follows:

    • It increases referral traffic
    •  It increases readership
    • It increases click through rates
    •  It can be used to builds leads

    Types of Twitter Cards

    There are 6 main types of Twitter Cards. Understanding the difference between each will help you decide which type of card to choose at different stages of business promotion.

    1.  Summary Cards: This is the most basic type. As the name suggests, this type is typically used to provide a short summary of a product, service, event or business. It features a title, a short description, a thumbnail image and a Twitter handle. It allows you to show or hide a tweet summary. The word limit for the title is 70 characters while that for the summary is 200 characters.

    2. Photo Cards: A photo card allows you to place a photo you would like to be delivered with your tweet.  The photo is the point of focus here and is placed center front. You can click on the photo for a larger detailed view. The minimum image size is 280 pixels wide and 140 pixels high. The images should also not be more than 1MB in size. Photo cards are among the simplest to work with and the images are automatically resized to various devices.

    3.  Gallery Card: The gallery card allows you to present a collection of related photos and not just one photo. A gallery card can take up to 4 images of size less than 1 MB. It requires that you specify the URL to the image representing each photo. The gallery card allows you to attribute the photographs to the photographer.

    4. App Card: By creating an app card, you can represent your app and persuade people to download the app embedded in the Twitter card.  The app card has space for the name, a short description, the icon, ratings and price. It is available for iOS and Android platforms on the official website.

    5. Player Card: Twitter cards are not only about text and images. The player card allows you to deliver rich media in the form of audio streams and video clips to users across the globe. It is included in the tweet so that the person viewing or hearing it can view and hear it right there. It has a title and 200 character description in addition to the media file.

    6. Product Card: A product card allows you to share information about a product via text and image much like a summary card. It allows for a title, a thumbnail image of the product or retail item and a short description of 200 characters. In addition to this, you can specify key details such as the price, product location and availability.

    Besides these, there are lead generation cards that help share email addresses and website cards that direct people to a homepage on clicking a button.

    How to get started

    It is fairly simply to get started with Twitter cards.  It starts with embedding some code onto the website based on the type of card you want to work with. After this is done, it needs to be validated by the Twitter Developer website. Once approved, you can tweet the URL and measure the results. There is a twitter card preview tool that lets you run and test you card, particularly the code implementation, before it is made public. You should use it.