• Act-On Software
    Act-On Software on November 18, 2014

    The Rules of Engagement on Facebook

    If you want to make your content sharable and searchable on Facebook, you need to have a thorough understanding of Facebook principles and the general rules that apply to content and behavior.
  • It is hard to believe that there are now over 1 billion users with Google+ enabled accounts that reach 359 million monthly active users. Google+ has all of the benefits of a social media network but can also make a giant impact on search engine queries on Google.

    It is hard to believe that there are now over 1 billion users with Google+ enabled accounts that reach 359 million monthly active users. Google+ has all of the benefits of a social media network but can also make a giant impact on search engine queries on Google.

    There are five essential steps that all online marketers need to take to become a Google+ All-Star. If this strategy is followed, your followers will increase as will your search engine exposure. With Google+ growing at a rate of 33% per annum, it is too important to overlook Google’s social network for your business.

    1. Obtain Reviews:

    Reviews are a source of truth that will live on the web indefinitely. It is amazing how many companies don’t even get reviews for their Google+ page, which is the first search result that will appear when people type in a branded search query. Reach out to your customers to see if they will leave a review on your Google+ page and it will benefit your website and brand for many years to come.

    2. Promote Content: 

    Did you know that by simply making a post on your Google+ page can result in the content appearing in Google’s search engine results? If you haven’t already started creating a content calendar for Google+ to promote all of your content, right now is a good time to get started. If you have a following that will see your posts and it can appear in the organic search results, it is a win-win!

    3. Obtain Followers:

    Speaking of obtaining followers, it will do you no good if you are posting compelling content onto Google+ and nobody is in your circle. It is essential that you obtain followers for your Google+ page. A simple step to achieve this is by following other Google+ accounts in a similar industry and interacting on their posts. The more engaged you are with other Google+ accounts, the more of a benefit it will have for your account.

    4. Optimize Profile:

    One of the most common mistakes that we see is that a business won’t have its Google+ profile properly optimized. Make sure that your business name, address, contact info, company category, hours of operation and photos and have been properly added to your profile. This will enhance your exposure on Google. Additionally, there is an “Introduction” section where you can link to various pages of your website and include search engine friendly content. 

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    5. Photos and Videos 

    When you conduct a branded search query on Google, the image from Google+ is what prominently appears on the right hand side of the screen. Make sure you are uploading professional pictures of your business to your Google+ page. First impressions are crucial. When someone types in your company name on Google, a compelling graphic will convey that perfect first impression. There is also an option to add your videos directly from YouTube, which is another great way to deliver your company message to a large audience.

    Recently, Microsoft brought a surprise to the tech world by introducing a fitness tracking wristband which comes with an app and cloud computing technology which can track fitness and health related data and the best part is that it is actually very good.

    Recently, Microsoft brought a surprise to the tech world by introducing a fitness tracking wristband which comes with an app and cloud computing technology which can track fitness and health related data and the best part is that it is actually very good. The band costs $199 and is proof that the company wishes to integrate its Microsoft Health platform with other items, which can be worn such as the Jawbone along with gathering data from Samsung Android and iPhone devices.

    In comparison to its competition, this band is a full-featured device, which might actually be considered as the most flexible device available. It contains notifications for incoming calls and text messages, emails as well calendar items along with fitness tracking which included monitoring the heart rate. This feature is still considered to be quite rare in a number of other fitness bands.

    The band also tracks steps, estimates the number of calories burned during a certain exercise and has a GPS system built in which can track the cycling or running route you use. It even has the ability to track your movement while you sleep.

    A number of other features can be achieved by pairing the band with a Windows Phone such as the ability to use voice commands to activate Cortana which is a digital assistant similar to Siri and Google voice controls. Text messages can also be replied to using your voice.

    It would be difficult to find another band which does the same things that the Microsoft Band performs and that too, across a range of platforms. The Pebble Smart Watch, while working on Android and iOS does not include advanced fitness features which are found in the Microsoft Band. The Fitbit Flex and Jawbone Up have apps on Android and iPhone however these do not have the smart-watch style of notifications. Similarly, the Gear line of devices by Samsung which includes the GearFit works only with Galaxy phones. The Apple Watch too only works with iPhones. Hence, the cross platform compatibility is a very smart move taken by Microsoft along with some of the features it has built into its Health app.

    The workouts are not very easy to navigate and you can have only one workout on the band at one time. However if you plan ahead, it is good to know which workout is next without having to check the phone to see what workout is next.

    The battery life is also quite good in comparison to other smart watches. Microsoft has promised 48 hours and slightly more can be achieved if the time display is kept off for most of the time. The band is also made to be dust and water resistant.

    The Microsoft band however is not very attractive. The design is quite blocky and industrial with a thick rubber band. The middle of the band contains a power button while there is an action button on the right side of the display. Three sizes are available; small, medium and large and a sliding clasp allows the band to be adjusted so that it can fit well.

    The band is the most comfortable when it is worn with the screen on the inside of the wrist which is opposite to the way you would normally wear a watch. This is not too bad as it makes notifications more subtle.

    The interface of the watch is similar to that of a Windows Phone; you can customize the band by selecting the color of the screen and the design of the background. The tiles on the touch screen of the band can also be customized; it can display up to 12 screens which includes texts, emails, calls, calendar invites, running data, exercise, sleep, weather, guided workouts, Twitter and Facebook notifications.

    Overall, the device works well and the apps are easy to navigate and the heart rate monitoring is certainly a novelty which gives the device an edge.

    Brooke work as parenting expert and author has earned her a dedicated flock of readers who are hankering for the latest news and review about Latest tech. Her work turns around the latest in cellphone tracking app like www.theonespy.com.

    After you’ve posted your job openings, you’ll probably start to receive an influx of inquiries. To cut your time in half, the use of online tools can help to speed up the process and narrow down your search. Not only should you review their resume, but be sure to review their social media pages. Often social media pages can tell a lot about an applicant giving you further insight as to whether they’re good enough for the job.

    From a US government resource in the Cold War over 50 years ago to the innovative tool utilized for business and personal matters, the internet has certainly come a long way. It has evolved beyond what many might have imagined and has become one of the most useful resources of communications, research, and more. As the internet and modern technology continue to expand, it is necessary for hiring managers and recruiting agencies to utilize its benefits. When it comes to hiring candidates that will help take your business to the next level, incorporating new trends and modern technology is a must.

    Appealing to the Millennial Candidates

    Today’s candidates live by modern technology and as such look to companies offering efficient solutions for recruitment and hiring. The modern candidate seeks to brand themselves with the help of the internet. Applying to online job postings, completing surveys and necessary paperwork online, creates a more efficient job search process for some of today’s top candidates. Companies who have not implemented new technologies into their hiring techniques are sure to lose out to the competition.

    Posting Available Jobs

    While posting positions on job board sites such as CareerBuilder is still efficient in reaching top candidates, hiring managers must tap into new concepts. As stated before, the internet has changed the game. New methods of recruitment have evolved, thus requiring innovative strategies. One of the more popular methods for reaching a select caliber of candidates is through social media. Utilizing professional sites such as LinkedIn or Google+ gives employers access to hundreds of potential applicants. When posting jobs through social media, be sure to remember the following:

    ·  Use specific keywords that relate to the company as well as the available position. This makes it easier for candidates to locate your vacancies and to respond accordingly.

    ·  Be sure to include specific responsibilities and eligibility requirements to eliminate those less qualified for the job.

    ·  Ensure that your company profile is complete with details (just as you want to learn more about candidates, they want to learn about your company). A poor company page deters top candidates from applying.

    ·  Continue to build your network. The more people you have following you, the more potential candidates you could have to choose from.

    Screening Applicants

    After you’ve posted your job openings, you’ll probably start to receive an influx of inquiries. To cut your time in half, the use of online tools can help to speed up the process and narrow down your search.

    ·  Not only should you review their resume, but be sure to review their social media pages. Often social media pages can tell a lot about an applicant giving you further insight as to whether they’re good enough for the job.

    ·  Create online applications equipped with the technology necessary to use e signature for staffing companies. That way, they can submit the application and other necessary paperwork in an instant. This cuts down on the time you have to wait to receive applications, saves money as you don’t have to use paper, and also helps the environment.

    Of course, the interview process shouldn’t be done digitally, but these ideas will certainly get the ball rolling a lot faster. The internet and modern technology has certainly streamlined the process for recruitment and hiring. Utilizing these tools in a professional manner can help to improve productivity, and ensure that you hire only the best for the job.

    We are all out there: surfing, posting, responding, blogging and purchasing all on our very own personal computers. Our computers are an extension of ourselves and as a result we are lulled into believing or feeling that we are all safe – that Web security doesn’t apply to us. Think about this, the last time you went online shopping, surfing, researching or downloading information onto your computer did you even stop to think about the potential risk you had exposed yourself to?

    We are all out there: surfing, posting, responding, blogging and purchasing all on our very own personal computers. Our computers are an extension of ourselves and as a result we are lulled into believing or feeling that we are all safe – that Web security doesn’t apply to us. Think about this, the last time you went online shopping, surfing, researching or downloading information onto your computer did you even stop to think about the potential risk you had exposed yourself to? If you ask yourself right now how protected the information residing on your laptop or computer is when online, would you even know the right questions to ask in order to get the answer?

    In light of the not so recent event involving the photo hacking from Jennifer Lawrence, I had written a blog about online security and the expectation of security. Now, I want to explore how educated individuals are about their computer security and securing their personal information from would-be thieves. I am not quite sure if the culprit of these security breaches is a result of misinformation about Web security or a lack of know-how about Web security. Which camp do you fall into?

    Here are a few statements to determine if you are savvy about Web security and keeping your computer safe from harm’s way. Do you agree with the following statements?

    1) I’m no celebrity, so who would want anything on my computer? Securing your computer is a priority no matter who you are or what you do. It doesn’t matter if you’re a star or not! If you use your computer to hook up to Internet, you are as vulnerable as Jennifer Lawrence. There are programs on the net written specifically by hackers who want nothing but to get at your information and they write these programs to execute “at large”!

    2) I really have nothing of importance on my computer. Okay I believe you, but that’s actually not true. Your name, address and email are all that need to be comprised to set you up for identity theft. Every email received, from financial institutions to airline tickets and boarding passes, hotel confirmations or online receipts are added clues for hackers to start building a profile – yours!

    3) Any message I receive that carries sensitive information I delete, so I am good. Hasn’t it happened to all of us at some point where we inadvertently delete a file? Remember the panic? Remember the IT guy that saved your life and recovered it from the “delete universe” where the common man doesn’t go? Well, that’s the same place all your deleted information goes. Think of your computer as the Eagles’ Hotel California: You can check in anytime you like, but you can never leave! Even when you delete information, it is never really truly gone.

    Computer security and Web security are one and the same. If you are the on the World Wide Web, staying on top of the potential risks you computer is subject to is important. In a society that is quickly allowing each and every one of us to be publicized, it’s important that you don’t falsely assume that your computer is safe. So how did you fare answering the questions? Let me know.

    According to Catalyst.org, women currently hold 5.2 percent of Fortune 500 CEO positions and 5.4 percent of Fortune 1000 CEO positions. While it is obvious the glass ceiling still exists on an executive level, this is also likely to change as the white-collar economy moves towards a less hierarchical model, as predicted by Times.com.

    Times.com recently published their ‘Future of Work’ article with predictions on how jobs will change and evolve by 2025. An interesting observation made was the likelihood that the future of work will see an increase in women dominating business. This is in fact already happening on a global scale- over half the corporate leaders in China are women, and India has more women CEOs than the US. In the US we have seen women lead companies in historically male-dominated industries such as IBM's CEO Virginia Rometty, and Hewlett-Packard's CEO Meg Whitman to name a few.

    According to Catalyst.org, women currently hold 5.2 percent of Fortune 500 CEO positions and 5.4 percent of Fortune 1000 CEO positions. While it is obvious the glass ceiling still exists on an executive level, this is also likely to change as the white-collar economy moves towards a less hierarchical model, as predicted by Times.com. The article in Times.com asked:

    “Are the women themselves making the difference? Or are these smart firms that make smart moves, like promoting women? There is growing evidence that in today's marketplace the female management style is not only distinctly different but also essential.”

    Female leadership style, or ‘transformational leadership style’ is heavily engaged and motivational, with female leaders described as “consensus builders, conciliators and collaborators.” As the future of work sees the emergence of a global decentralised workforce, female management skills will be highly sought after where executives will be required to skilfully manage remote teams. Diversity across gender, race, and indeed time-zones will help foster a more creative and collaborative workforce that is more adept to meeting the challenges of the future of work.

    Companies that provide female-friendly working environments will find flexibility has indeed become ‘a compelling business strategy’ that will help boost productivity and retain talented female leaders. And it should be noted that providing flexible working environments is not only attractive to women, but also Millennials entering the workforce who demand a mobile and flexible work environment, as well as the Boomer’s approaching retirement who are now looking to scale down to part-time work.

    Perhaps the historical negative connotations of the ‘work life balance’ phrase in the corporate world should be renamed, as suggested by Times.com’s Claire Shipman to ‘Make More Money’. This is really the point of these disruptive changes in the white-collar economy- the formula for a competitive business model in the globalised era is one that needs to adapt for the growing decentralised and virtual marketplace, where 'the demand for female management skills will be stronger than ever', and where the focus will be on results as opposed to time spent within office walls.