The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube. Here’s what they found:
Facebook users like photos. They upload at least 350 million of them every day. Take advantage of this by sharing photos to drive engagement.
Implement Twitter cards so that any tweets of your content include applicable visual media.
Cross-post between Google+ Hangouts and your normal YouTube videos — the video and any comments automatically show up in the Google+ news stream.
On Flickr, the goal is to enjoy high-quality photos in collections, so only post your best ones.
Example: Tyson Robichaud makes photography interactive by setting up challenges. Winning photos are posted o his Flickr page and shared with a larger audience, which drives engagement for him and the featured photographers.
Brand pins with your logo to create visual reminders.
Encourage your customers to use your company’s hashtag and reward them by “regramming” the best ones.
You only have 6 seconds to work with in a Vine video, so use objects that align with your company’s brand.
Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos.
Take advantage of YouTube’s video editor and combine existing videos to create new ones that show your product in action.
Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan. Follow her on Twitter at @pamdyer.