- Content Marketing
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutIs Your Small Business Doing Content Marketing Wrong?5 Free and Effective Social Media Tools Perfect for Small Businesses
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Introducing #SMTShorts: Marisa Thalberg of the Estée Lauder Companies [VIDEO]
Posted on June 26th 2014
Introducing SMT Shorts: a series of short videos featuring top names in social and digital, providing marketing insights in 3 minutes or less. For our inaugural installment, Robin Carey spoke with Marisa Thalberg, Founder of Executive Moms and VP of Global Digital Marketing Worldwide at the Estée Lauder Companies.
Hear what Marisa has to say about the "paradox of digital" for women, in a world where Sheryl Sandberg and Marissa Mayer regularly make waves:
On the challenges that lie ahead for the C-suite when it comes to social media marketing:
On how Mrs. Estée Lauder's "Telephone, telegraph, tell a woman" may have been the original social media marketing strategy -- and how she might have handled the prospect of a selfie:
Don't miss our next installment of SMT Shorts, which will feature Will McInnes, CMO of Brandwatch, as he gives us the short and sweet scoop on social listening. New shorts will first be introduced on our Twitter, Facebook, and Google+ pages, so be sure to follow us there if you don't already! And subscribe to Social Media Today's YouTube page to access all our other video content.