Mobile & Tablet Marketing Insights You May Have Missed

Samuel-F Parent
Samuel-F Parent Vice-President, IAB Canada

Posted on June 2nd 2011

Mobile & Tablet Marketing Insights You May Have Missed

1- In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows  Where are you using yours?

Nielsen Wire, May 19, 2011 via @NielsenWire

The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners:

 2- 4 in 10 Marketers Use Mobile

from MarketingCharts
A little more than four in 10 (43%) marketers currently use mobile technology, according to [pdf] a study conducted in Q4 2010 by Unica. Data from “The State of Marketing 2011″ indicates another 25% plan to do so within the next 12 months, and 16% plan to do so in more than 12 months. Only 15% [...]

3- Smartphones Represent 7 in 10 Impressions

from MarketingCharts
Smartphones represented almost seven in 10 (68%) of the connected device impressions on the Millennial Media network in April 2011, according to [sign-in] its April Mobile Mix report. The remaining 32% impression share was equally split between feature phones and connected devices. Of smartphones on the Millennial network, the two most popular platforms by share of [...]

4- Tablet Users Buy/Browse Online More than Smartphone Users

from MarketingCharts
Tablet users who spend $250 or more online annually are more likely to engage in online buying/browsing behavior than smartphone users who spend this amount, according to [sign-in] a March 2011 study from the etailing group and Coffee Table. Data from “The ‘Shopping Mindset’ of the Mobile Consumer” indicates tablet users are more likely than [...]

5- Reasons Mobile Video Ads Outperform Online Video Ads

from MediaPost | Online Media Daily by Ujjal Kohli Not all video advertising is created equal. Mobile video ads — video ads shown on tablets, smartphones, iPod touches and other portable devices — drastically outperform online video ads. Users are far more likely to watch and interact with mobile video advertising than online video advertising.

6- How Searches on Smartphones Fit in the Purchase Funnel

MAY 11, 2011, eMarketer, via @Mediative

As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile for both users and advertisers. eMarketer estimates that mobile search ad spending will make up 27% of the US mobile ad market this year, rising to 34% by 2014.

note – I work for Mediative

7- 3 Ideas for Selling Homes with Mobile Marketing

Mobitrove, via @Mobitrove and @borrellassoc

According to Borrell Associates latest industry paper, 2011 Real Estate Advertising Outlook: Mobile and Social Media Benefit Most from Rebound, 35% of real estate –related businesses say they have been pitched a mobile-based advertising campaign, and 17% of real estate-related businesses have used mobile as part of a marketing campaign. Interest is rising, as 47% of this group says they are likely or somewhat likely to engage in mobile marketing in 2011.

8- Smartphone Sales Up 85% Year-Over-Year

from Mashable | The Social Media GuideMobile by Stan Schroeder

Gartner’s mobile market report says 428 million mobile devices were sold in the first quarter of 2011, representing a 19% increase year-over-year. A lot of that growth is due to smartphone sales, which were at 100.7 million, a 85% year-over-year increase.

Samuel-F Parent

Samuel-F Parent

Vice-President, IAB Canada

Passionate about interactive marketing and advertising in all shapes & sizes
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