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"Social Media" is hype. "social media" is real.

by Damien Basile on 04/20/2009 01:27   0 comments , 261 views
Categories: Social Media, Getting Started, Best Practices, Basics, Media 2.0, Marketing, Social Networking
Tags: linkedin, social media, marketing, facebook, communications, twitter, communication, technology, myspace, word of mouth, social, communicating, communications platform
© Will Lion 

 © Will Lion
"We don't think of social as a destination. We think of social as a dimension." ~Ari Balogh, Yahoo! Chief Technology Officer commenting on how Yahoo! will make services associated with social networking part of the fabric of their existing sites and not just another service. (Source: NYT, Bits)

 

Social Media is hype. People don't understand it. Companies are scared of it. For what? They're only a bunch of silly programs that are touted as the next big thing, just like email and the internet and computers and the telephone and the television and radio and countless others.

 

So why is Social Media causing such a stir among people AND companies? All the technologies I have mentioned above have been used for many reasons. The main reasons businesses use them are to influence consumer decisions to empower them to buy. Social Media functions a little differently than that traditional paradigm and this is what scares people who are used to doing things a certain way. If it ain't broke don't fix it. Well, it was broke.

 

Traditional avenues of multimedia such as newspapers, television and radio are broadcast mediums that companies buy advertising on to tell ... read more >>
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6 Principles of Social Media Marketing

by Jason Peck on 04/02/2009 09:02   0 comments , 413 views
Categories: Social Media, Marketing
Tags: social media, marketing

Yesterday I had a great opportunity to speak on the phone about social media and marketing with some people from the marketing departments of about 20 national governing bodies for US sports. This was made possible by Tim Yount (VP of Marketing, USA Triathlon), who I met last month at the IEG Sponsorship Conference in Chicago. After the conference ended, Tim invited me to speak on the call yesterday and talk about social media — what it is, why it’s important, and some key steps organizations should keep in mind when getting started.

Thanks to Tim for having me on the call yesterday and thanks to everyone else for taking time out of your day to listen. I hope it was beneficial and please feel free to contact me with any more questions you may have. If you’re from one of the organizations from the call, thanks for checking out my blog. For everyone else. here are some points I shared today about social media marketing and six main principles.

What Is Social Media Marketing?

Social Media marketing is a huge buzz word these days, but what does it really mean? I think it really boils down to this (and I’m definitely not the only one who has said this before): Social media marketing is wh... read more >>

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10 ways to maximize your blog's ROI: Part 4, building relationships

by Rob Cottingham on 03/27/2009 18:30   0 comments , 251 views
Categories: Blogging
Tags: marketing, blogging, roi, relationships, online

So far in this 10-part series, we've seen how blogs can help you give your organization a human voice, gain valuable feedback and create a communications alternative to news releases and advertising. Now we're going to look at how it can help you build relationships with your customers, your public and your team.

Most traditional communications and marketing stresses top-down flows: pushing out a message, and interrupting whatever your audience members would rather be doing to get it through to them. Feedback from your audience typically comes in the form of metrics, impressions, survey results and - if it all works out - the desired response to your call to action.

What's missing is human-to-human connection.

Blogging can help change that. It allows you to open a conversation, find areas of common ground, develop trust - and ultimately build a relationship.

Relationships can be valuable for both parties. They can get you through tough times: a kink in your supply chain, a cash flow crunch or a safety recall (peanuts, anyone?). People - customers, supporters or members of the public - who trust you are willing to give you more leeway, more time to solve problems, more benefit of the d... read more >>

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As online advertising is failing: how to get leads now?

by Engago Team on 03/25/2009 13:59   0 comments , 199 views
Categories: Advertising, Marketing
Tags: marketing, advertising, search, online, leads

Failing Internet advertising

Eric Clemons - Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania - explains on TechCrunch a number of reasons why advertising is failing on the Internet:
- Consumers do not trust advertisingInternet advertising is failing
- Consumers do not want to view advertising
- Consumers do not need advertising

The same reasons should apply to businesses:
- Do businesses trust advertising?
- Do businesses want to view advertising on the Internet?
- Do businesses need online advertising?

Do you click on online advertising?
Probably not as you are reading this blog.

The Economist published similar remarks about the online advertising that was supporting the web 2.0 growth and predict the end of the free lunch (free online content)

Advertising and media

Traditional media was a one way communication: radio, movies and television.
This allowed:
- Pushing messages and content in one way.
- Preformatted sequential access to content.

The Internet has become a two way media:
Although the Internet website originally started out as just a display of content, changes have taken place over the years:
- Content with interaction from...

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How to Scale Social Media Marketing #1

by John Bell on 03/24/2009 23:06   0 comments , 219 views
Categories: Social Media, Marketing
Tags: social media, marketing, scale

There are two big questions in relation to using social media on the minds of most experienced marketers: scale and measurement. This is about achieving scale.

Scale

Most marketers believe in the superior persuasive ability of word of mouth marketing. They recognize social media as a digital platform that expands the impact of WOM and also makes it measureable and, therefore, "budget-able." Still, everyone wants to know how you can significantly expand the reach and impact of your efforts and how you can operationalize enough of your effort to hope to get the ROI in the neighborhood of rational. So there is scale to impact and scale of operation. At the same time you are trying to achieve scale, you have to avoid underming the principles of word of mouth marketing that make teh discipline relevant in the first place - authenticity of opinion and the personality of the communications The last thing you want to do is to turn your social media effort into a email CRM program where you are trying to hit your target with enough frequency that a small percentage act but before you piss a majority off with a flood of email newlsetters.

Scale

Three Steps to Scale

We have been planning and deploy... read more >>

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Confident Marketing: Free Access To Seven Audio Tutorials

by Krishna De on 03/20/2009 00:02   0 comments , 153 views
Categories: Tutorials, Marketing
Tags: marketing, audio tutorials

One of the areas I have noticed that holds us back from being successful in marketing our products and services is not the technical ‘know how’. Nor is it having the financial resources to invest in marketing programmes or collateral.

It’s a subject that I recently spoke to my friend and New York Times bestselling author of ‘The Confident Leader’, Dr Larina Kase about (in fact she is featured in my upcoming book ‘42 Rules of Marketing in a Recession’ about this subject). Our confidence in ourselves, our business and our products and services.

You might also remember the interview I did with Larina when her book was first published late last year – you can find the interview here.

Larina suggests that if you are finding your business is slower, it’s a perfect time to work on developing yourself and your marketing skills. In fact just today I Tweeted the fact that a truly false economy is not investing in developing your marketing skills through training or working with a mentor.

There are lots of resources available; if you want to accelerate your success, attending relevant workshops in marketing or social media then applying what you learn you will find that the results you achieve w... read more >>

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