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Surfacing the Deep Web

by Gary Eckstein on 04/30/2009 14:33   0 comments , 300 views
Categories: Search
Tags: web 2.0, google, yahoo, search, internet, deep web, live

The term ‘Deep Web’ is becoming more widespread. Just what is the Deep Web (or the Dark Web or Invisible Web as is often termed):

The Deep Web Defined

The Deep Web is simply content available on the Internet that is hidden or undiscovered by search engines such as Google, Live and Yahoo. Typically search engines ‘crawl’ the Internet by following links (URLs) found on Internet pages being indexed. As an example, the page you are currently reading has numerous links to other pages. A search engine will follow the links and index the results of those linked pages.

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Social search, Help engines, and Sense-making

by John Tropea on 04/01/2009 04:01   0 comments , 151 views
Categories: SEO, Search
Tags: search

Social search is resurfacing as a hot topic of late, due to how effective Twitter has become in helping you find information, and how it is close to how we source information in the offline world (via our network). Twitter is being differentiated by being called a “Help Engine“.

I think it’s getting us closer to the KM productivity (sense-making) aim that knowledge sharing and knowledge transfer has always aspired to, which is:

  • finding the right information at the right time
  • re-frame that information to be usable in your context and situation
  • by connecting you to a social network of people you trust who will be willing to help out in a reciprocal relationship
    (which also helps out in the re-contextualising process as you share a common wavelength or level understanding with people in your network)
  • learning organisation, information re-use, and corporate memory

From a particular perspective, the search experience is broken into three aspects:

  • searching the web, searching within a website, and searching our network
  • clarifying by reading and writing comments, and trackback/linkback blog posts
  • asking a question within a website, within our network

Search for:

  • facts/reference
  • research ...
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As online advertising is failing: how to get leads now?

by Engago Team on 03/25/2009 13:59   0 comments , 199 views
Categories: Advertising, Marketing
Tags: marketing, advertising, search, online, leads

Failing Internet advertising

Eric Clemons - Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania - explains on TechCrunch a number of reasons why advertising is failing on the Internet:
- Consumers do not trust advertisingInternet advertising is failing
- Consumers do not want to view advertising
- Consumers do not need advertising

The same reasons should apply to businesses:
- Do businesses trust advertising?
- Do businesses want to view advertising on the Internet?
- Do businesses need online advertising?

Do you click on online advertising?
Probably not as you are reading this blog.

The Economist published similar remarks about the online advertising that was supporting the web 2.0 growth and predict the end of the free lunch (free online content)

Advertising and media

Traditional media was a one way communication: radio, movies and television.
This allowed:
- Pushing messages and content in one way.
- Preformatted sequential access to content.

The Internet has become a two way media:
Although the Internet website originally started out as just a display of content, changes have taken place over the years:
- Content with interaction from...

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Is Your Business Listed in Local Search Results?

by Debra Murphy on 03/23/2009 12:33   0 comments , 290 views
Categories: Search
Tags: search, sme

If not, you are missing a huge opportunity!

Most small business owners market their products and services to a specific geographic market and they most likely use a mix of local advertising, direct marketing, coupons and word of mouth marketing. Depending on your type of business, you may also use door hangers, flyers and site signs. These are all still relevant ways to get your name known in your geographic area.

But today’s consumer is using the Internet more often to search for and evaluate local businesses. Many consumers under 40 (and many of us over 40) never look at the Yellow Pages or telephone books anymore. Searching the Internet is much more convenient. According to Google, 73% of online activity is related to local content. And according to a study done by TMP Directional Marketing, not only is local search increasing, 61% of local searches result in purchases, still mostly offline.

What does this mean to your business?

It means you need:

  • A quality web presence. People searching will form their first impression of your business by the quality of your web site.
  • Customer testimonials that speak to the quality of the services or products you offer. These testimonials can be use...
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4 Tips for Getting PR Approval on Optimized Press Releases

by LeeOdden on 03/21/2009 09:02   0 comments , 442 views
Categories: SEO, Public Relations
Tags: optimization, search, search engine

3d People Around a Table

[Editor note: Please welcome TopRankMarketing.com Senior Account Manager Jolina Pettice with this guest post that addresses a common issue with Search Engine Optimization engagements: Getting SEO recommendations implemented!]

Optimizing press releases can be an important part of any Search Engine Optimization (SEO) program. It’s usually pretty easy to convince clients of the need to optimize news content since these kinds of releases can reach journalists and bloggers as well as consumers. One common question I often hear involves getting optimized press releases approved by the Public Relations department. PR approved news messaging and SEO keywords are often not in alignment.

An additional consideration is that optimizing press releases often crosses over into different departments, creating an additional group of people who need to be convinced of the benefits of SEO.

Making sure that Public Relations team is bought into the SEO process early is the first step. This can be accomplished by helping PR practitioners understand the benefits to their own media relations initiatives, by leveraging SEO. Read this previous post by Lee on optimizing news content on how to benefit media and... read more >>

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