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25 Must Read Social Media Marketing Tips

Social Media MarketingThe benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media, strategy, how to decide on tactics and measuring success.

Our 25 contributors include:  Charlene Li, Richard Binhammer, Chris Brogan, Katie Paine, Valeria Maltoni, Joseph Jaffe, Dave McClure, Tac Anderson, Brian Solis, Rohit Bhargava, Jim Cuene, Jason Falls, Michael Brito, Scott Monty, Gary Koelling, Jessica Berlin, Tim Collins, Dave Evans, Brian Clark, Debbie Curtis-Magley, Geoff Livingston, Frank Eliason, Lindsay LeBresco, Nick Ayres and Shonali Burke -  an impressive mix of social media tal... read more >>

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14 Social Media Tips Relating To Listening


The notion of Listening has inspired me this week. Primarily because I participated in Toby Bloomberg's SOCIAL MEDIA MARKETING GPS - the 1st business book about social media written entirely on Twitter, in a traditional chapter format.

The chapter I participated in, with Joel Rubinson from ARF, had to do with listening. Here's my contribution: Social Media Marketing GPS #msgps Chapter 3 Social Media Research: The 1st Listening Post Interview With C.B. Whittemore as well as Joel's.

You really should monitor the entire project as the pace and wisdom of each interview brings unusual perspective both to Twitter and to the notion of Social Media Marketing.

What intrigued me about the experience was how it had me thinking through listening and, more specifically, about all of the wonderful insights related to listening that my participants in social media series: Bridging New & Old have shared.

I decided to pick one from each participant to date to inspire you with:

1. Place an activity moratorium on your staff as they enter the social media world... to give them a chance to listen and learn before they dive in and start posting. This gives them a chance to see how it's done and avoid s... read more >>

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