Top stories in: Media 2.0

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+2 2 votes

A Blog is a Better Social Media Hub Than Twitter

by Joel Postman on 11/06/2009 23:12   7 comments , 2801 views
Categories: Strategy, Communities
Tags: social media hub

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution, but if you’re going to communicate original ideas, you’ll need a blog (or something similar).

The most influential people on Twitter are either already celebrities, create their own content, or both. Who do you see most often retweeted? Major news outlets like CNN, the Wall Street Journal and the New York Times. Mashable. Guy Kawasaki. Robert Scoble. Of course there are many reasons these people are influential, but a very basic reason is that they are creating original content somewhere other than Twitter. They are most often using Twitter as a super-news-feed, and as a way to drive people back to their blog, web site, etc. (Scoble is an exception. He converses everywhere.)

Here are a handful of the many reasons a blog gives you more control and more power:

  • With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons.
  • Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.
  • A blog is less dominated by spam than Twitter.
  • You can ...
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What The Phoenix Suns Can Teach Your Brand About Using Twitter

by David Mullen on 11/06/2009 13:46   1 comment , 2063 views
Categories: Advertising, Mobile
Tags: phoenx suns twitter

More marketers are recognizing that social media brings value to their brands’ marketing efforts. And along with the interest in social media comes questions, like:

  • What kind of information could we share through social media that our customers would even care about, but also would provide value to our organization?
  • How do we measure success and return on investment?
  • Can we trust our employees to represent our brand well within social media networks?

I asked these three questions to Jeramie McPeek, vice president of digital for the Phoenix Suns, during Internet Summit ‘09 yesterday. The Suns are using Twitter in a myriad of interesting ways and Jeramie provided some great examples and tips that should give you some new ideas for your brand. If you have any questions for Jeramie, feel free to leave them in the comments so he can address them when he has a spare minute.

Also, I’d encourage you to connect with Jeramie and the Phoenix Suns on Twitter to continue seeing ways they use the tool in the future.

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Social Media Today Talks About the Facebook Era

by Robin Fray Carey on 11/06/2009 08:20   0 comments , 1749 views
Categories: Media 2.0, Communities, Social Software, Marketing, Social Networks
Tags: linkedin, facebook, crm, facebook marketing, facebook evangelism, facebook connect, clara shih, facebook era books shih
Sandwiched between her flight from Madrid and for Hong Kong, Clara Shih CEO of Hearsay Labs and author of The Facebook Era, Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, took a few moments to be interviewed by Social Media Today.  I was interested to speak to Clara after having heard her keynote at a recent Conference Board meeting in New York; since that time she has keynoted Enterprise 2.0 in San Francisco and no doubt will continue to lead the charge in our understanding of how facebook — and other social networks like twitter and LinkedIn — will evolve as a business tool. 

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Listen now:

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What’s really different about the facebook era?  According to Clara, “In previous technology revolutions these originated in the workplace, then pervaded consumers; in social media the reverse is true. The power is in the people, it’s in individuals.”  And it’s so easy to use that that’s why “technophobic people like my mother are on facebook.”...

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Video: If Saul Bass Designed the Star Wars Opening Sequence

by Stewart Mader on 11/07/2009 14:17   0 comments , 586 views
Categories: Media 2.0, Collaboration, Wikis
Tags: design


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As Facebook Ages, Gen Y Turns to Twitter

by Derek Baird on 11/07/2009 05:30   0 comments , 2165 views
Categories: Communities, Marketing, Social Networks
Tags: facebook twitter metrics

via Pew Internet | Twitter and Status Updating


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Google Adsense Now Paying in Kenyan Shillings

by Collins Mbalo on 11/06/2009 05:11   0 comments , 1125 views
Categories: Advertising, Marketing, Blogging
Tags: google adsense

Kenyan bloggers and website owners are now pleased to note that they can receive their Google Adsense earnings in Kenyan Shillings. This was not the case previously and many website owners had dificulty banking the foreign currency(Dollar or Euros) cheques with their local banks, Further ,payment would be delayed for upto 21 working days from the date of receipt with Banks charging commisions on the cheques.

So are you a web publisher, sign up to Google Adsense and customize your earnings to Kenyan Shillings or any other local currency that would be most appropriate to your situation.Yes it is very much possible to earn money online if you have good content and commitment(the two C's) .


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If anonymity is no longer needed, let’s ditch the witness protection program

by Angela Connor on 11/05/2009 15:41   3 comments , 1642 views
Categories: Policy & Guidelines, Communities
Tags: transparency, anonymity, witness protection

I asked a question of the Social Media: Engage panel at Internet Summit ‘09 about 30 minutes ago and since that moment I’ve been thinking about online anonymity. People seem to hate it.

When I blogged about the upside and relevance of anonymous comments as they relate to news stories, some people balked. Jason Falls said at Social Media Business Forum last month that he wishes newspaper sites would stop allowing anonymous comments altogether. I get that. I know the drama that ensues when people hide behind the cloak of anonymity. Heck, I live it as part of my job and I don’t always like it.

But I still maintain that there is a place for it. You shouldn’t always have to be who you are just to communicate across the web, whether you’re on a social site or otherwise.And not everyone has awful intentions. So, I am going to take this to the extreme.

If anonymity is no longer needed in society, let’s just get rid of the Witness Protection Program.

Let the people who snitch on the mafia boss and turn in the mass murderer come forward publicly and deal with the consequences that may come their way because they decided to speak up. It’s all about transparency and openness right? ...

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Is Social Search a threat to SEO?

by Nikos Anagnostou on 11/05/2009 13:33   4 comments , 2638 views
Categories: Search, Marketing
Tags: social search, social graph search

I think it is. And I tweeted so  yesterday.  And the reason is obvious. What is SEO about? Ultimately, it is about one thing: the ‘website’. It’s about making a website and its pages discoverable, ranked favorably in search results, described appropriately so that searchers hook on the description etc.

But ‘websites’ are not ‘in’. Check the diagrams below from Google trends for websites for the past 12 months.

Website traffic for 5 major IT companies

Website traffic for 5 major IT companies

Website traffic for the 2 major consumer goods companies

Website traffic for the 2 major consumer goods companies

While the overall number of people online is increasing, the visits to the web sites keep falling.

At the same time the volume of searches for these brands shows a completely different picture.

Search volume for the 2 major consumer goods companies

Search volume for the 2 major consumer goods companies

Search volume for 5 major IT companies

Search volume for 5 big IT companies

In the last 12 months CG companies see a volume increase or remain steady (amidst the crisis) while for IT, a longer perspective reveals a mixed picture that has to do with what these companies are and technologies they offer:

  • oracle and ibm are gradually decreasing,
  • apple is increasing,
  • dell the same although less quickly,
  • and hp seems to hold its ...
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+3 3 votes

When PR and Interactive Marketing Collide: Listen to the Webcast Recording

by Evan Cook on 11/05/2009 12:40   0 comments , 1329 views
Categories: Strategy, Marketing
Tags: interactive marketing
What should the relationship between PR and Marketing departments look like in a time when the very lines between the two disciplines are increasingly blurry? Who among PR firms, agencies, and marketing departments is best equipped to guide influencers, direct word of mouth, and represent a brand with social media in the mix? Are there different strategies, and is content more important, in B2B as opposed to B2C marketing?

In an attempt to answer these questions and more, and to provide a guide for navigating the changes occurring in PR and Marketing, Social Media Today partnered with the Social Media Group once again to present an interactive webcast on the subject. A recording of yesterday's discussion is now available below:

Listen now:

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The Counter Reformation of Content Marketing

by johncass on 11/05/2009 11:01   0 comments , 1141 views
Categories: Marketing
I watched Garfield's Halloween special over the weekend and since then I've had the phrase "Candy, candy, candy..." running through my mind.

The content marketing people are using social media to engage their customers; however, what they are selling is content, content, content.

There's nothing wrong with this, it works, and in fact I've written lots and lots of articles about using a good content strategy for marketing. After starting in the web industry in 1995 and having worked with lots of web agencies, I've experienced the pain of pleading for more content from clients. Social media has come as a relief to web agencies, customers no longer have to be pushed into action or understanding on the importance of content. Instead the whole industry is doing what it always should have done; giving client's the content they needed with writers, producers and sound engineers.

Yet, I think that when the reformation [of marketing] started in 1517...wait a minute I got my dates wrong, started in 1999 when the cluetrain manifesto was published the thesis was not about content, it was about two way conversation, engagement, and dialog. The reform was to put listening squarely back at the ... read more >>
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+1 1 vote

Forrester's Top 15 Technology Trends for Enterprise Architects

by Bill Ives on 11/05/2009 04:31   0 comments , 1845 views
Tags: enterprise software, technology trends forrester

Forrester’s Alex Cullen recently released, The Top 15 Technology Trends EA Should Watch and they were nice to share with me. The summary states, “Forrester has identified 15 technologies with the greatest potential for business impact, and we’ve grouped these technologies into five themes: social computing for enterprises, process-centric information, restructured IT service platforms, Agile applications, and mobile as the new desktop. I am most interested in social computing for enterprises. Alex wrote that social computing — from member-driven communities to user-generated content — is becoming ubiquitous in our personal lives and business versions of these will become prevalent. I agree and think they already are but I may be talking to too many vendors. 

The key technology trends enabling this spread of social computing start with the fact that collaborative platforms are becoming social, or people centric is Alex’s words. I see constantly new vendors in this enterprise 2.0 space such as CubeTree, ManyMoon, and Yakabod. At the same time established vendors, large and small, are adding more social features to their tool sets such as Sharepoint, Traction, and Socialtext. ... read more >>

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+1 1 vote

Social software adoption, how are we doing?

by mfauscette on 11/05/2009 03:01   0 comments , 1148 views
Categories: Surveys & Research, Marketing
Tags: enterprise software, midmarket software

I was going through some IDC survey data that I got back recently and I think there's an interesting story to tell. My group does a regular survey 2-4 times a year on software applications, called Appstats. We have some fixed questions for trending and some questions that change out each time so that we can look at many different parts of the applications markets. this last survey I included some social software questions. One in particular is interesting: Which of the following Enterprise 2.0 technologies do you currently use now or plan to implement in the next 12 months? Here are the results from 503 senior business and IT personnel across businesses from mid-market to enterprise:

200911021718.jpg

Some things of course are no surprise, like collaboration platforms are the most prevalent in current use (they have been around the longest after all). I was a little surprised that the use of web 2.0 tools like facebook and Twitter for customer service surveyed at 46.3% using or plan to use in the next 12 months. I suppose the current "over" hyping of success stories in the application of these tools to customer interactions has caused a bit of a bubble. As I look at each individual app I do .. ...

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The Most Connected and Tech-Toy Dependent Population... Millennial Moms...Mr. Youth Study

by Derek Baird on 11/05/2009 02:27   0 comments , 1344 views
Categories: Communities, Marketing
Tags: millennial moms

image from www.marketingvox.com According to a new whitepaper by Mr. Youth, Millennial Moms (women born between 1977 and 1996) are supplanting college students as the most connected and technology-dependent population.

In the report, Mr. Youth shares the four attributes that make Millennial Moms digital trendsetters:

Be sure to follow Mr. Youth on Twitter and Facebook to stay current on the latest Millennial Mom & youth marketing trends.


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Social Media Salary Report: Ladies, It's Not Pretty

by Maggie McGary on 10/31/2009 05:01   8 comments , 5838 views
Categories: Policy & Guidelines
Tags: social media compensation, social media salary
Those of you who frequent this blog know I'm obsessed with social media salaries--I post about the lack of social media salary and title data quite frequently.

So you know I jumped at the chance to participate in Forum One Network's Online Community & Social Media Compensation survey for 2009 because by doing so I would get a copy of the results. Well, those results are out now. If you want to see the whole thing you'll have to purchase a copy; however, I can share these facts: (most of these I've taken directly from the product description; hopefully that's ok by Forum One Networks.)

  • The gap between the average male and female salaries widened, with male respondents averaging $86,644 (up from $85,423 in ’08) and females averaging $75,624 (down from $77,319 in ’08).

  • The majority of respondents reported a salary increase in 2009, but the percentage compared to last year was down, as was a significant increase in the number of respondents who took a salary decrease in 2009 compared to 2008.

  • Average overall job satisfaction was down by a fraction, from 4.2 (out of 5) in 2008 to 4.1 (out of 5) in 2009.

  • Several respondents mentioned feeling like they were being inadequately ...
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Social Media Confuses Businesses... Why?

by Harry Hoover on 11/03/2009 14:21   8 comments , 3769 views
Categories: Surveys & Research
Tags: social media adoption

It seems businesses of all sizes are conflicted about how to use social media effectively. In a recent CitiBank/GfK Roper study, about 75 percent of small businesses said that social networks are not working for them.  On the other side of the equation, Gartner says that most Fortune 1000 companies will delve into social media by 2010 but more than half of them will fail.

First of all, small businesses may not clearly understand how social media can help them. Nor, do they know how to measure the impact of social networks.  For instance, friending a brand may not always result in immediate sales. So, the small business reporting that social media doesn’t work is probably not giving the program sufficient time to develop.

Additionally, like businesses of all sizes, small businesses have trouble focusing their efforts. They want to jump into Linkedin, Facebook, and Twitter all at once. Now, I believe in utilizing all three of these networks, as does Paul Chaney. However, small businesses should pick one platform that makes the most sense for their customers and master that one before adding another one.

And most of them don’t have the necessary resources to make the ...

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+1 1 vote

How to Integrate Social Media Into Your Marketing

by Jason Baer on 11/03/2009 06:44   11 comments , 7429 views
Categories: Strategy, Marketing
Tags: social media marketing

View more presentations from Jason Baer.

This is a Webinar I conducted recently for MarketingProfs (a Convince & Convert client), sponsored by Citrix (makers of GoToWebinar and GoToMyPC).

The Big Social Media Integration Picture

Social media and conversation marketing transform brands like no other communication methodology previously, because it changes the fundamental nature of the brand/customer relationship.

But, social media and conversation marketing are inefficient vehicles. It’s difficult to achieve economies of scale when you’re developing relationships with customers on an individualized or small group basis.

Thus, social media is not a solo act. It’s best as part of a jazz combo.

Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives.

3 Step Social Media Adoption Plan

1. Devise an appropriate, tactically-agnostic social media strategy
2. Audit your current marketing, and add social media ingredients
3. Where necessary, add new social media programs

5 Ways to Achieve Cross-Media Synergy with Social Media

1. Social Media + Search Marketing
Core ... read more >>

 

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