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The holiday season is beckoning and as an online entrepreneur, you must be thinking on how best to exploit the immense potential available. To get more traffic during this season, you have to be creative and innovative and one way of doing this is by leveraging on social media.

The holiday season is beckoning and as an online entrepreneur, you must be thinking on how best to exploit the immense potential available. To get more traffic during this season, you have to be creative and innovative and one way of doing this is by leveraging on social media.

Whether you are talking of Thanksgiving, Hanukkah, Kwanzaa, Christmas, Easter Holiday, Black Friday or any other holiday, you have the power to capitalize on increased traffic using social media. You have Facebook, Twitter, Instagram, Google +, Tumblr or Pinterest, where there is immense opportunity

Cracking the Numbers?

The National Retail Federation (NRF) figures say that holiday season sales keep on increasing every year by an average of 4%. This means you can make more money by tapping seasonal traffic. Pew Research reports that 72% of all internet users are on social media. Facebook has over 1.15 active members and Twitter boast 550 million users.

Drawing Seasonal Traffic Using Social Media

While the numbers might be impressive, you cannot say the same about using social media to draw traffic. Most business executives fall flat on their face trying to use social media to draw seasonal traffic. Here are simple tricks on getting this right:

·         Know what you want: You must have some business focus, be it creating lasting relationships, marketing or just drawing any traffic. The trick lies in matching your business goals with social media users’ expectations.

·         Prepare early enough: When you start publicizing your seasonal offers early, you will have more tract than your competition. People tend to decide where to shop early and when they already know you are there they will not continue looking.

·         Create landing pages: When users learn about your product from Facebook, they might want to know more hence the need for a landing page for popular products. A visit to http://dealpursue.com shows how to present hot deals in order to capture a visitor’s attention. 

·         Cater for mobile users: Your page must be responsive for quick mobile browsing. Most social media users use their phones and hence you must cater for their browsing needs.

·         Captivate users: The best way to draw traffic during a holiday season is by offering discounts, gifts and other such offers.

·         Stay connected: One other way of making users feel appreciated is by staying up-to-date with the conversation. It is important to know what they say on social media and engaging them by offering more information or resolving issues.

·         Get charitable: Social media is a community and if you show you are contributing to society, word will get around quickly. It shows that your company is not just about sales but also gives back to the community.

·         Show your gratitude: Social media is all about interaction and if users are visiting your page, you need to show them your gratitude. For instance, you can post memes on your social media pages showing how grateful your company is for these interactions or just tweet about it.

It is also critical to be sensitive of cultural differences, to engage users in promotions and contests, as well as ensure your page has a holiday-themed promotion during this period. In essence, you have to stay connected in order to draw users to your page. 

Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.

Sometimes, you come across a marketing concept so simple and effective you wonder why everyone didn’t think of it ages and ages ago. I know I’m certainly not the only person who’s gotten that impression from Bryan Kramer, who spoke at Social Shake-Up in Atlanta. Bryan argues that traditional marketing categories (like business-to-business and business-to-consumer) are not only misleading, but actually problematic.

 

They get it all wrong because communication – and especially communicating via social media – isn’t about the traditional B2B channels or B2C synergy… it’s about connecting humans to humans, or H2H.

Regular readers of our blog will know this is essentially what we’ve been championing. What I love about Bryan’s way of thinking, though, is that he puts it so succinctly. In fact, simply expressing the idea as “human to human” makes it so simple that it’s pretty much impossible to miss.

The concept appears to have resonated with a lot of other people, too. Bryan admits that he didn’t quite see the potential of it himself until some seminar attendees stopped him in the middle of a presentation he was giving on the subject and asked him to expand on the concept. The response was so strong, he went home and wrote a book about it. Soon after, his book skyrocketed to the bestseller list and he’s had the opportunity to share it with audiences around the world.

The power of H2H isn’t just that it sounds cool, it has addresses a much bigger-picture around marketing in the modern day and reveals that…


1. Social Interaction Is About Emotion and Engagement


It’s the humans that have emotions and those emotions (like trust, fear, love, etc.) drive them to seek out answers to the problems and challenges they face.

People don’t respond to traditional marketing messages in social because that’s not why they log in to their profiles. What they seek is an authentic connection, and potentially answers or a bit of guidance. You can’t provide those with a banner ad, but you can open a dialogue and establish a level of trust or even friendship by being more personal, and thinking more about the one-to-one connections.

Call it social interaction or chatting, but it could just as easily fall under the umbrella of H2H. Whichever name you prefer to give it, you have to connect with people as a person – not a faceless marketer or company – if you want to make a lasting impression.


2. Traditional Marketing Categories Make Branding Tougher


When you fall into the trap of using terms like B2B and B2C, you begin to think of your buyers as categories of people – or targets – rather than individuals with emotions and motivations.

That’s dangerous, because it forces you to start making wider generalizations and works to put you out of touch with their real wants and needs. In other words, you start trying to sell to everyone, instead of communicating with your biggest potential customers (or their influencers). That difference might seem like a small one, but it’s incredibly significant when you’re trying to separate yourself from all the companies that don’t get it yet.

Why confuse prospects by putting your marketing into overdrive when what customers really want is to connect and be engaged?


3. You Don’t Have to Connect With Buyers to “Win” in Social


As I’ve hinted before, the big problem with social media marketing is that people think of it as marketing. In other words, they assume the goal is to meet buyers, interest them in products or services, and then transact the sale as quickly as possible.

At Kayak, we do things differently. Believe it or not, we don’t even focus on buyers. Instead, we concentrate on engaging with people, sharing laughs, being helpful and answering questions when we can. Most often, those individuals don’t end up purchasing anything from us. What they do provide, however, is a stream of referrals that do double duty as endorsements because, due to our social encounters, they’ve come to know and trust us.

The big takeaway here is that you don’t necessarily have to appeal to buyers for social media to work – you simply need to make authentic connections. That’s the way H2H works, and it does work.

There are more than enough places people can bump into marketing messages. By making an effort to connect on a human level, people will appreciate you more and your opportunities will grow along with your network.

Facebook loves sharing because it reinforces social and social is what Facebook is all about. And so before you know it, you’ve created your own framework for inducing massive virality around your business or around your topic of interest. This is the type of virality that will get you the numbers and, eventually, the conversions you seek.

There was a time when all the rage in online marketing was grabbing as many relevant domain names as possible. The SEO-savvy would then leverage these domains to create microsites that linked and redirected traffic back to the main site. This resulted in a higher Google pagerank for the main site. In the algorithm-focused eyes of Google, the website must be important because it received a virtual vote of confidence from all these other sites. The SEO gurus had found a way to take advantage of and benefit from the internal workings of the search economy on the web.

Fast forward to today. Google has undergone several algorithm changes, the rules of the game have drastically changed and the web universe has a new master – Facebook. Now if you’re an online marketer you know that buying additional domain names is not as effective as it once was. For starters, you need to work hard to get each one to rise up the pageranks otherwise the backlinks could do more harm than good to your main site’s own pagerank. That may be okay if you’re talking about another one or two domains and websites. But what if you had more? That’s a lot of work for an uncertain ROI.

Facebook changes the game. Instead of buying additional domains and creating additional sites, why not create or buy additional Facebook Pages? (Long pause for effect while you allow this to sink in...)

Facebook Pages are the new “in” platforms in the age of social media marketing. They are the social media equivalent of domains. People created these pages to feature their interests or businesses and many have built quite a following. But in reality a lot of people do not like their Pages. They don’t like managing them, they don’t like running them and they’re not making any money from them. If the Page aligns with your subject matter or your business, why not acquire it?

Here’s what’s in it for you. If you own several Facebook properties you could share content among these properties. And that’s the simplest thing for you to do on Facebook. But just as Google once highly regarded votes of confidence among domains, so, too, does Facebook highly regard sharing among entities within its platform.

Facebook loves sharing because it reinforces social and social is what Facebook is all about. And so before you know it, you’ve created your own framework for inducing massive virality around your business or around your topic of interest. This is the type of virality that will get you the numbers and, eventually, the conversions you seek.

So, to summarize:

  1. Seek out people with Pages that align to your business or interest. Keep your eye out for Pages with a large number of Likes.

  2. Get to know the person behind the Page and make him or her an offer.

  3. Run the Page and build it up.

  4. Share content among your Pages.

  5. Put in place your funnels

There is one thing that Google and its assorted trawling bots love, and that is fresh content. But often, creating bespoke, singular content is an expensive process. So how do you get the most out of new content? This post will identify new content opportunities from old or existing content.

There is one thing that Google and its assorted trawling bots love, and that is fresh content. If that fresh content is also linked from established websites, then Google has every reason to believe the content is quite good, and will rank it higher.

This, of course, is brilliant good for the content creator, and the website where the content is housed. Fresh content is the key to this process – the oil that keeps the engine running if you like – and is critical in a healthy inbound marketing strategy.

But often, creating bespoke singular content is an expensive process. So how do you get the most out of new content?  Hopefully this blog will go some way to identifying new content opportunities from old or existing content:

1. Switch the format up

As an example, if you’ve run surveys of your clients or market, then reformat them. Don't forget to tweak for SEO as you go. Here are some options:

  • Video summary of the findings to YouTube
  • Press release
  • Segment the full report – show industry cuts
  • Social media sharing of research nuggets (Social Media B2B do this very well, embedding tweetable nuggets into an article, like this article on content marketing stats)
  • Create an infographic from the summary
  • More social media sharing and discussion
  • Micro poll your users as to whether the results still stand true
  • Publish results from the micro poll

2. The Friday roundup / in-depth piece

Give followers a lean-back post to digest on Saturday or Sunday. Branding Magazine sends out a summary listing of their hot posts of the previous five days. Good for those relaxing on a Saturday morning with bacon and coffee. In contrast to a round up – The Economist has a lean back section for a more in-depth read on existing topics and themes.

3. Get all analytical

Find out which of your posts were the most popular in terms of traffic from various search terms. Promote them on social media.  Rework those that are off target.

Use Topsy to compare trending hashtags, or trending phrases and really target your next article.

4. Think of your old posts

Continuing the analytics theme – give your old posts will little traffic a tweet or a share if there’s something relevant in the news related to that post. Use this one sparingly though as it could annoy your close followers. And tailor it to each audience!

If your blog is on WordPress, you may even want to consider the plugin Tweet Old Post which will automate it for you.

5. Newsjack

Your products or services might not be famous yet but helping out someone in a broadcasted bad situation can be powerful content. Oakley sent a new model of sunglasses to those leaving the Chilean mines a few years back – it was global news and everybody saw it. It gave others the chance to create loads of content around them.

It could also be a way to reassure your clients that this won’t happen to them – like password protection. A great example of newsjackking was Lastpass providing a tool to check if your LinkedIn password was stolen. They re-purpose this piece each and every time a new website is hacked or comes to the limelight for security breaches.

6. Croudsource an article from your comments area

I love when people point out an idea you’ve missed on a comments section from another article or blog. Use those ideas and expand on them in another post.

Your Turn

Did I miss anything? Let me know in the comments section. I’d love to create another post!

New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a clear roadmap in mind before jumping on the social media super highway.

New businesses are eager to take part in social media for marketing. Owners read all the blog posts, articles, and e-books and believe that they are ready to experience explosive growth by tapping into the power of Facebook, Twitter, Instagram and Pinterest. However, it is important to have a clear roadmap in mind before jumping on the social media super highway. Take advantage of these six secrets to help your company achieve hyperbolic social media growth.

  1. Planning is Everything

It is vital to create a cohesive and comprehensive plan before creating social media profiles and communicating with followers. The first part of the plan includes setting goals for your efforts. Are you looking for new leads? Do you want to handle customer service issues via this channel? Or perhaps you are just looking for a way to chat with people on the network to gain feedback for future offerings and advertisement strategies?

As you try to define your goal, you need to research the different social sites. Determine which sites your customers utilize and how they use them. Does everyone in your market focus on a few sites or are they scattered across all of them? Look at your competitors to see what sites they use and how they communicate with their followers.

Take all of this information and create a social media strategy. Pick one or two sites to start. This way you can focus your efforts and try a few different tactics to gauge response. It will also reduce the amount of time you spend on social media so that you can complete other important business tasks.

You also need to schedule the frequency of your social media postings. Create a calendar that spells out what topics will be covered, when they will be posted, where they will be posted and who is responsible for the content. Update this calendar as necessary so that everyone who contributes to social media efforts will understand what is expected of them.

  1. Utilize Tools

There are plenty of tools and dashboards available that will help you streamline and automate your social media presence. You can monitor your accounts, schedule posts and post to multiple sites at one time. If you are interested in using social media for customer service there a tools to help you with that as well. These tools will integrate with other office software. Sales departments, marketing personnel, even call center outsourcing companies can have access to the information you collect on social media sites to help your customers and leverage your business goals.

Spend some time research the tools and dashboards to find the one that suits the needs of your company. Some of them are free and many offer trial periods to make sure they are a good fit before you invest in them.

  1. Limits Are Important

Goals and tools will help you to create limits for your organization. Social media is a time suck for your employees if you don’t set boundaries. Limiting the number of sites you use to connect with your market will help reduce the amount of time spent on social media. Scheduling your posts will also help in this regard, but you need to set other limits.

Limit the amount of time your company spends monitoring these sites and responses from followers. You also need to limit company expectations. It takes time to create an effective strategy and your company won’t be an expert immediately. Don’t set unrealistic goals for sales staff or your call center outsourcing personnel with feedback from social media. And the community may not respond overwhelmingly at first. It can take six months to a year to see real results as personnel monitor and adjust their efforts to gain new followers.

4. Content and Engagement

Marketing shouldn’t be your main goal with social media. People want to talk to people and see the real face of the company. Communications with people on these sites needs to be open and honest to encourage feedback. You need to offer links to useful information you find on the Internet, tips to solve real problems, and fun facts. Monitoring the shares and retweets your posts receive will help to determine how effective your postings are.

  1. Leverage Experts

On every social media site, there are market experts who have the ear of your potential customers. If you create a relationship with them and post relevant content, these influencers will share it with their audience. Not only does this leverage your reach but the opinion of these experts will mean more to the people in your market. The followers trust these influencers and if they show you, content has value then more leads will approach your site and become customers.

  1. Follow the Buzz

Following conversational trends regarding your company, your market and your competitors will help your company achieve growth. It will provide you with information to your call center outsourcing experts when they talk to your customers. These trends will also help your sales staff when they create presentations for new leads. Keeping your finger on the pulse of your market will help you become an industry leader and market influencer.

Social media is an effective tool for company growth. If you set goals and limits, you will be able to have an effective strategy that will create sustainable development. Leverage the tools available so that you can streamline your efforts and ensure that employees are able to gain the information they need when they need it. And when you create relevant content, you will be able to increase engagement and reach market experts who can add credibility to your efforts. By taking advantage of these six social media secrets, you will be able to tap into the power of social media and achieve hyperbolic growth.

When social selling on Twitter, how can you make your profile more eye-catching and less boring to decision-makers? Don’t be afraid to show your personality by sharing your opinions, personal news, and pictures, as well as mentioning and RT’ing others.

As someone who actively uses Twitter -- as in, someone else is not in control of my account, and I check my feed just as often as my notifications -- I pull up my Twitter on a daily basis.  I follow a mix of people, mostly marketers, salespeople, creatives, and professionals in high tech, so I see hundreds of tweets in my feed every minute. Not only as a Twitter user but even more so as a marketer, it is exhausting to wade through the crap to find real opinions, fierce conversations, debates, or even a genuinely funny joke.

I don’t want to visit your profile and scroll down only to be rewarded with a bunch of tweets with bit.ly links, random jargon, and nothing else. Check out these two profile feeds side-by-side, and be honest, tell me which one you think is more engaging? (Full disclosure: the one on the right is mine!)

Twitter feed comparison

 

The left one might as well be a spam account. It’s just a bunch of articles, vaguely related to your profession, with no commentary. There are a lot of offenders out there, doing this right now; you might be one of them? The right profile has color, different articles, hashtags, RT’s, and it gives credit to other users and authors.

I’m not judging. But I am saying that if you want to be a successful marketer or salesperson, with real social selling expertise (or even just an interesting and engaging profile), you’re not there yet if your profile looks like the one on the left.

Just be aware, decision-makers, especially those in marketing roles like myself, will be looking at your profile, so optimize it for engagement instead of keeping it updated for the sake of keeping it "updated." Here are a few things that may be hurting your engagement and credibility on your Twitter profile.

You don’t RT, mention others or even use hashtags.

Twitter's mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” Usually, the word “share” implies “with others.” So where are the people you’re sharing with? Are you reaching anyone if you don’t put at least one hashtag on your tweet? Are you giving any credit to the company or person who wrote the blog post or information that you’re sharing? Take a few extra seconds to find the writer of your post on Twitter and tag them. Research a hashtag beforehand to see how many people are posting into it, and then include a relevant one at the end of your post. Next question: are you even engaging with others? Do you read people’s updates, and if so, are you RT’ing the posts you enjoyed reading?  RT others so that your profile isn’t consistently your picture and more importantly, to share other people’s ideas and not only your own.

You don’t share your opinions, as gritty as they may be.

Sharing your personal opinion, you mean actually stating whether you agree or even worse disagree with someone’s strategy or point of view?  Really, what is wrong with offering your views on a subject matter? You may spark a conversation or debate with someone, and, if handled wisely, this could boost your reach and your follower count. And worst case scenario, someone unfollows you - yep, they turned the blue “following” button to grey - but if it’s due to someone not agreeing on a strategy, concept, or just having a different opinion, that’s OK.  It’s time to stop being afraid of your followers and start asking yourself how can you get more of your followers engaged in conversation? When I see a Twitter feed of a sales or marketing professional that has no commentary whatsoever, I tend to find myself unfollowing them at some point. I get bored and their usual format always gets lost in the mix. Once a day, find an article that you want to say something about, and tweet the author including your comments or share the post and ask what your followers think, do they agree or disagree with the article? Twitter users will be happy to see some personality, engagement among your community, and overall -- that you’re simply human.

You don’t share personal news or pictures.

I’m sure you’ve seen the profiles: “mountain climber adventurist,” “avid runner,” “loves lakes,” “obsessed with photography.” But then when you scroll down, you see nothing. Your profile information needs to match up with what you share. If you’re obsessed with photography, you might want to share your Instagram photos every once in a while. If you’re an avid runner, give your readers an update on how you did on your most recent marathon, what new running shoe you purchased, and whether you love them or they’re giving you the worst blisters (no need for a blister picture here though). Even if the purpose of your account is primarily social selling and business, you shouldn’t be afraid to use it to show your personality, too. It’ll help you become “real” in your prospects’ eyes, instead of a canned seller they’ve seen and heard before. You could even pin these posts to the top of your page so it’s the first thing visitors see.

Don’t be lazy with your Twitter account. Make your profile approachable, and work on your Twitter messaging to reach prospects when social selling. 

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

Do you need some help to get started with your social media marketing plan?

If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. If you don’t, it will be obvious to your fans and target market that you are disorganized. In addition to damaging your brand, you’ll risk losing sales by sending your audience to your competitors.

If you’re starting from scratch, it can feel overwhelming.

You know that others have been successful at social media marketing, but there are so many moving parts that creating a plan of your own can be daunting. If you are brand new to social media and looking for a straightforward way to start, follow the advice below.

12 Steps to Social Media Marketing Success

  1. Research and know your audience. What topics and interests are they are most social about? What problems are they trying to solve? What are their pain points?
  2. Use the same social networks as your audience. Are Facebook and Twitter their platforms of choice? Do most of them use Pinterest and Instagram? Go where your target audience is to create awareness,engagement, and brand ambassadors.
  3. Identify your KPIs (key performance indicators. They measure progress toward your goals. What do you want your social media efforts to accomplish? What does success look like in quantifiable terms?
  4. Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content themes, crisis management plan, etc. Make sure to tailor strategies that are unique to each of your social media channels.
  5. Align the people at your company with the plan. Get everyone on board with your strategy. Divide responsibilities among your team, such as who is in charge of posting to your blog and each social media network, who will respond to comments and @mentions, and who will own metrics tracking and reporting.
  6. Set aside some time at the beginning of each week to prepare. Take 30-60 minutes to schedule tweets, Facebook posts, LinkedIn posts, Pinterest pins, and other social media content. Come up with some original ideas, links to your own content, and links to outside content that is useful or interesting to your audience.
  7. Develop a content marketing calendar. Use one of the example spreadsheets I’ve created as a starting point to plan content topics, headlines, related links, desired scheduling, name of authors, etc.
  8. Post content that is relevant to newsworthy topics and events. As soon as breaking news comes out about anything related to your brand or industry, you should share your opinion and become part of the conversation.
  9. Treat all of your social channels differently. Don’t post the same message everywhere – remember who the audience is on each platform and how they interact. What works on Facebook will fall flat on Twitter, and vice versa.
  10. Assign someone to act as a customer service rep. It’s vital to be responsive to user generated content, comments, and feedback (positive or not). CRM (customer relationship management) is a fundamental to social media marketing success.
  11. Schedule metrics reporting. Reporting metrics can occur weekly, monthly, or bimonthly depending on your goals and desired outcomes.
  12. Reanalyze your plan on a regular basis. If something in your plan isn’t working, switch it up or do some A/B testing to determine what your audience responds to better. Use 2 versions of your content simultaneously and measure to see which one is more successful and use it going forward.

12 steps to social media marketing success

Infographic via BIGEYE

top image: social media marketing / shutterstock

No one wants to be friends with someone who always wants something from you… the same applies for a brand friendship. Building a relationship with niche audiences isn’t going to go very well, if all your content speaks to brand only.

What are Brand friendships?

Okay, I admit it, I’ve coined that term. But if you think about all that is being talked about in Social Media, brand friendship is really where it’s at. All the articles and blogs speak to the elements of engagement and ultimately it all adds up to viewers becoming friends with their brands. So what are the elements that brands need to implement in social media that make viewers want to become their friends? Here are a few basics in the development of brand friendships:

1) No one wants to be friends with someone who always wants something from you… the same applies for a brand friendship. Building a relationship with niche audiences isn’t going to go very well, if all your content speaks to brand only. You need to be helpful and a brand needs to speak to the concerns of it niche market, and yes sometimes it has to go “off” scope to provide some context. No one wants to be friends with someone who always wants something from you….the same applies toward brand friendships.

2) Not many people appreciate unpredictability in their friends, or at least someone they can’t really read….so why would they want to have that with their brand friendships? Develop a tone. Be engaging. Be social. Keep your voice to your content, whether it’s a Facebook post, a video on YouTube, an Instagram picture, tweet of a blog post, your message  must be carried in the same way. Think of the brand as a person. A person may have many ways of expressing themselves…sometimes happy, upbeat or at times serious or sad…regardless of tone the content should remain consistent.

3) Being a good friend takes effort… from both parties. The premise here is that brand lives within a market, an environment. It shares that environment with its niche market and therefore, must be sensitive to their values, attitudes and viewpoints. So if there is a concern or a public outcry that has relevancy to the niche market, the brand must participate. Communication must beauthentic, engaging and ring true. No one wants to be friends with someone that doesn’t evolve and makes no effort to take the relationship to a new level.

4) Don’t be a wallflower. If you’re only going to show up at the party and not engage…well then you provide no value… and really you aren’t working on developing friendships. Whether it’s enjoyment, knowledge or just simply inspiration, make sure that there is value in what you are bringing up. Brands need to offer up entertainment, information and value. There are many ways to do this, so just don’t pick one way, always. Variety is necessary to keep your friendships constantly growing.

5) No shows…are a no-no! You know how some friends are there and then they are not. Well that’s not cool. From a person or from a brand. Being present, being timely and being mindful is a must. Viewers that have decided to let you in their circle must be respected in kind.

These are only a few tips on developing brand relationships. I’d like to hear on how you’ve cultivated brand relationships here.

The bottom line is that social networking and business VoIP are always bound to meet during your conversion campaign. They use different methods to share data but they will offer the possibility of making a company viable. You get to save money and gain time, which are vital for the increase of profits in the long run.

Social Media Marketing is complicated and a true necessity for small companies. The VoIP services will help you enhance a social footprint. In the event you lack online components, you cannot complete in the modern market as it is really aggressive and competitive. The companies that use holistic promotional plans with a focus on the users will be able to distinguish businesses from what the competition offers.

VoIP Will Extend Customer Reach

When you opt for professional phone.com VoIP services and similar you will be able to stimulate customer feedback through status updates and tweets. Small businesses are capable of keeping conversations alive for a longer time interval. These are really important for message distribution, networking and gaining a fast feedback. The VoIP service will assist in the extension of a reach, making everything much simpler on the long run.

Mobile App Integration

We are faced with an obvious move towards mobile browsing. Many small companies nowadays use mobile apps. They are great for many different reasons and integrating VoIP phone services will make it easier to keep everything connected while offering optimal usage for visitors. Through VoIP you will find it so much easier to get information and filter everything through appropriate channels. Users can also put together video, email and audio so extraneous components end up being consolidated.

Converting Customer Engagement

You use social media marketing in order to create customer engagement. Converting that engagement will be possible when you are active on basically all necessary social networks. Try to engage all the social channels in a proper, proactive way so that you can then take advantage of business VoIP settings. You can easily end up saving time and money because of the speed offered and the cost-efficiency that is brought to the table.

Both VoIP services and social media marketing campaigns stand out as affective marketing tools. They do not cost a lot of money and you can so easily set up everything in under 10 minutes. VoIP stands out as a tremendous alternative to the regular phone line. This is one thing that many do not understand.

 VoIP After Social Media Engagement

Since VoIP is really cheap, you can actually end up faced with the possibility of calling the prospect as soon as possible. Every single marketer out there realizes the fact that cold calling is much more effective than trying to make a sale through an online channel. That is why you can easily use social media marketing in order to gain contact details for the prospects you want to eventually sell something to. As you get the number, make the call and try to sell your business.

The bottom line is that social networking and business VoIP are always bound to meet during your conversion campaign. They use different methods to share data but they will offer the possibility of making a company viable. You get to save money and gain time, which are vital for the increase of profits in the long run. 

Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections.
Social relationships and social media channels must have a synergy so that each person in those relationships gets the most out of them and is able to bring their businesses to the next level. It is not enough to simply form connections and then let them sit without actually developing those relationships. Social media is an extremely powerful tool that can enhance the social media experience and truly add value to those connections.

This article is the 2nd in our series on Business Relationships with Social Connections. In the first part of our series, we introduced the idea of exploring how social media affects relationships. We began by asking “How Does Social Media Redefine Relationships?” In that first article of the series, we asked you, the readers, some important questions about social media and relationships. We also defined some of the most important words used in social media that are used so often, but not often differentiated or explained. Now, in part 2 of this series, we will identify which social media channels are most suitable for cultivating each one of the social relationships identified in part one.

Friendship: The good thing about a friend is that you can often find him or her anywhere and often in the least likely of places. Therefore, you have the ability to make a friend using any social network; however, we deem Facebook to be the social network that really helps build friendships. You can share multimedia easily on Facebook and send private messages. Of course, you can do this on pretty much all the social networks, but Facebook has become a much more relaxed and social network full of people sharing, caring, and building lasting relationships. It is easier to develop friendships on Facebook than any other social media channel.

In the early days of Twitter, I would have jumped to say that Twitter can help a person to develop friendships. However, things on Twitter have changed by light years since 2007. The enormity of this social network makes it difficult to develop meaningful friendships. However, I would not say that it is impossible to develop friendships on Twitter simply because of hashtags and trending topics. It is possible to find people who have similar interests and then cultivate a friendship 140 characters at a time.

Google Plus just doesn’t have the kind of traction necessary to build friendships. However, it does have tools that you can use to communicate with friends, such as video hangouts. LinkedIn is probably the least likely network for building friendships since it is relegated to professional relationships, sales calls, and job searching.

Fans: Building fans and followers is one of the major goals of just about every business that is using social media. We define fans as mostly associated with Facebook since that is the term that is most used for people who like a business’ page. The term fan originated with Facebook as they called their business pages “fan pages” before switching them to brand pages. When dealing with your customers, fan is definitely a more endearing term than follower since being a fan indicates more than just liking something or wanting to follow a company’s updates.

Followers: Since follower is more of a general term, it really can apply to any of the social networks. If you have a business page on any of the social networks, the people who like the page or “follow” you can be referred to as followers. Following a page can indicate that a consumer is interested in getting updates and information from your brand.

For Facebook, when a person “likes” a page, that person is essentially following that page since he or she will get updates in their own stream when that business posts something new.

On Twitter, as well as on most other social networks, it is actually a “follow” button, so people who follow a brand on Twitter, by definition, are followers.

Business Connections:  Business connections are synonymous with LinkedIn. Since LinkedIn is the professional network, this is the best place to build business connections as well as perform other business-related tasks such as making sales calls, recruiting new employees, or finding a new job.

Influencers: An influencer is a much more powerful word. If you become an influencer, you don’t just have followers or fans, but you have people who regularly react to the things you post of social media. They can advocate for your brand and will be prone to share your message and encourage others in their network to purchase your products and/or services. You can gain influencers in any social network; however, Facebook is probably the most likely channel to produce influencers because of the types of media that can be easily shared and then seen by their own social networks.

Conclusion

Each social network has certain types of relationships that are most likely to form within it. When you use your social channels in the ways that are most appropriate, your business can benefit by developing the right connections, being an influencer, and garnering a benefit from being shared among the networks of your friends, fans, followers, and business connections. Remember that your business should be on social media to engage with others. Keep in mind the appropriate behaviors for each social channel and you will experience success within each one.