What's new in social media and how can we leverage these platforms to be the best marketers today?
Social Media Today's twice-monthly live Twitter chat (#SMTLive) brings together social-focused marketing professionals in a group chat to discuss, share and learn about what's new in social media and digital marketing. #SMTLive is a community for social media marketers; it's a space for thought leaders to shine; and most importantly, it's an opportunity for you to take a break from your busy schedule (just for one hour, twice a month) and join in a fun but educational conversation.
Remembering that we learn best from each other, come and ask your questions, shed some knowledge or maybe just meet someone new to follow. If you are a curious and ambitious, social media marketer, you should probably be following us on Twitter @socialmedia2day and use the hashtag #SMTLive to join in the conversation.
Topic: Advertising on Facebook - Everyone's doing it, but how do you stand out?
Guest host: Antonio Calero from AdEspresso
Date: July 11th @ 12pm EDT
Facebook is still the dominant social media platform today -- many brands rely on heavily on this platform for cultivating brand awareness, generating leads and building brand loyalty. Unfortunately, it's becoming increasingly more difficult to see positive ROI with just organic reach. Whether we like it or not, the magnitude of the platform has created a "pay to play" space -- one of these paying options being Facebook ads.
If you haven't already mastered Facebook advertising, make sure to join in this #SMTLive Twitter chat to learn new Facebook advertising tips, tricks and techniques. If you're a Facebook ads pro, come share your best advice with the SMT community. Join us and guest host Antonio Calero (Head of Marketplace Services at AdEspresso) to share your thoughts, ask questions and be part of the conversation!
#SMTLive chat schedule:
Every 2nd and 4th Tuesday of the month from 12pm - 1pm EDT*
- March 14 - Messenger Madness
- March 28 - Women in Social Media
- April 11 - #TBT Last 5 Years of Social Media Marketing
- April 25 - How Does Geotargeting Fit Into Your Customer Outreach Strategy?
- May 9 - Story Time: Snapchat vs Instagram vs Facebook Stories
- May 23 - No chat (attending and live-tweeting from Social Shake-Up 2017)
- June 20 - Brand Yo' Self (Building a Personal Brand in a Digital World)
- July 11 - Advertising on Facebook - Everyone's doing it, but how do you stand out?
- July 25 - TBD
- August 8 - TBD
- August 22 - TBD
Have a suggestion for our next chat topic? Email our Community Manager, Emma Wiltshire with your suggestions.
*Please note that we observe Daylight Savings Time, resulting in new start time of UTC/GMT -4 hours