Spredfast, the software platform company that allows large businesses to manage their social media efforts, recently announced its new status as a Tumblr Preferred Data Partner. This partnership will allow Spredfast to access Tumblr's 'firehose,' the real-time feed of all public activity on the Tumblr platform. This wealth of data enables Spredfast to provide a more accurate picture to its clients about what trends and movements are occurring on Tumblr.
The partnership with Tumblr will be useful for brands that use Spredfast, due to Tumblr's interesting demographic position. It currently has almost a quarter of a billion blogs and 111 billion posts. More importantly, it is also a very youth- and image-oriented site, with users that linger on the site longer (on average) than other social networks. Additionally, it is growing fast. Data from Tumblr can be very useful for creating a targeted social marketing campaigns for a sought-after demographic.
The partnership also continues the trend in social media towards real-time marketing, which allows brands and marketers to piggyback on trending topics and current events to connect with audiences instantly. Such marketing responsiveness requires the tools and data that Spredfast is continuing to acquire.
This announcement comes on the heels of Spredfast last month becoming an inaugural member of the Pinterest Marketing Developer Partners (MDP) program. It seems clear that Spredfast is serious about integrating data into its business tools from social networks that are growing, exciting, and oriented towards prized demographic groups.