Every time you logged in to your Facebook account, you surely found lots of stuff appearing there. On your news feed as well as in form of ads. In fact, hundreds of such materials occurred all the while. And many of them seemed quite alluring as well. These even included some of the materials that you would so much love to have. And you surely felt like purchasing them every time you saw them.
But you didn't. And there was a major reason why you chose not to.
If you had to purchase a product from Facebook, you needed to go to another website. The one, which is offering the product and showcasing it on the social media platform.
Well, this was the scene till a few days ago.
But no more.
If you like a product on Facebook now, you can buy it right there. Without going to any other website.
But how has this change occurred?
Facebook is a social media platform and Shopify, an ecommerce solution. The two has come together to provide you with the amazing chance of purchasing right from Facebook.
Both have been benefitted with it. While Shopify is likely to get the chance to touch upon Facebook's vast user base, the social media platform will be able to utilize a ready-to-use ecommerce backend.
Moving Forward with Its Intent to Enter eCommerce
The intent of Facebook to enter ecommerce was evident from the acquisition of TheFind, a shopping search engine. Besides, it had also added its own buy button to the platform almost a year ago to create a similar experience, albeit at a smaller scale. The social media website has moved forward from that to expand this option. It has now allowed some of the merchants on Shopify to use its Buy button.
Facebook has introduced the beta version of the button. The option to add this version of the Buy button will be available to a select few of the Shopify merchants. And this can be used on an invite-only basis for the merchants.
So, Facebook now wants you to buy directly from its ads. This turns the platform into a monetized ad generator. This surely will help Facebook in more ways than one and will have a positive impact on its revenues.
But this development is not beneficial for Facebook alone, but for lot of the other stakeholders including its users, advertisers, and more.
This is, in fact, a really big news for all the businesses, which advertise on this social media platforms with their products.
Increased Returns for Advertisers
It is yet to be seen whether Facebook or Shopify will be charging for these features. However, this is surely going to have an impact on the rates of the advertisements. This is because the addition of the Buy button will help the business owners to a great extent.
So, what does it mean for the businesses?
- Conversion rates are likely to skyrocket.
- Shopping is going to be faster.
- The Users will spend more time on Facebook.
So, this is likely to be a win-win situation for both Facebook as well as the businesses advertising on the platform. And with Facebook offering these benefits to the businesses, it is likely that the advertisement charges on the social media website is likely to rise significantly.
Safe to Include Personal Details
Buying right on Facebook means the purchasers will have to insert their credit card details on this social media platform. This might raise a few eyebrows, as the purchasers will be concerned about the security. But Facebook assures that their details will be saved properly. According to Shopify, "Buying is safe and secure, and consumers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, especially on mobile."
In Competition with Google and Pinterest
Pinterest has also launched transaction options with its own on-site Buyable Pins with Shopify as one of its first partners. And Google, on the other hand, is planning to follow a similar thing with its ads as well. In fact, Google is planning to add the buy button to its sponsored mobile search results, which will allow users to purchase from their mobile. So, Facebook lands on a competing zone with both of these, as it adds the buy button to the materials occurring in its ads and news feed results.
Adding the Buy button is surely going to take Facebook quite a few steps forward towards becoming a one-stop social platform for almost every necessity. It seems to be Facebook's effort to "own every single thing you do on the internet". So, it might not be long before you remain logged in to Facebook the whole day and get all your shopping as well as other jobs done from right there.