If you're looking to grab the attention of your audience, video marketing is one of the best options at your disposal.
According to a recent Wyzowl survey, 60% of entrepreneurs have used video in their marketing process, and around 91% of entrepreneurs are planning to spend more time and money on video marketing in this year.
But if you're aiming to maximize the reach and exposure potential of your videos, it's imperative that you ensure you also consider SEO and search behaviour in the process. Taking simple steps like adding title and description tags, including relevant keywords, adding closed captions, transcripts and subtitles - all of these elements increase your chances of exposure. Adding closed captions alone has been shown to increase video discoverability by more than 13%.
Check out this infographic from Take1 Transcription for more tips on how to amplify the reach of your videos (plus, loads of amazing stats and facts).
This post originally appeared on Irfan Ahmad's blog.