This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dads áre just as active on social as Moms - the same study revealed that almost half of dads on Instagram follow businesses, and of those fathers, 69% take action from the content they see.
A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The full infographic is below but here a few quick highlights.
- 91% of fathers use Facebook weekly; 60% use Twitter weekly; 49% use Instagram weekly.
- When fathers do use social, they're frequently posting about their kids - 70% of fathers share about their children at least a couple times a month.
- 61% at least somewhat agree that they use social media more now than they did before having children.
The post Men Use Social More After Becoming Dads (INFOGRAPHIC) appeared first on BuzzPlant.