But if you find it hellish, there's something you can do.
A quick Google search of "social media Valentine's Day" revealed the number one search result to be "How to block Valentine's Day from Facebook."
To do this, it seems that one would have to "take a proactive approach. If you're still Facebook friends with your exes, hide their updates before February so no surprises come your way." Simple enough. But then a more technical offering is put forward - "filtering out lovey-dovey words." To do this, a Facebook user would have to install a third-party browser extension. These extensions include Social Fixer, an extension that is able to give a wide range of control over the appearance of your news feed.
Once installed, a user can enter the offending terms to effectively fix their feed into a Valentine free state.
I think that this is a neat tool, but there's quite a lot of effort involved just to not see some Valentine's Day posts.
But love it or hate it, Valentine's Day provides a heavenly opportunity for social media marketers to get creative on social media, providing a simple theme that most brands can get involved in.
You can see 6 examples here of brands that published some great Valentine's Day content last year here.
A particular favourite of mine is Klout's simple Valentine's Day heart, complete with the message 'You are infinitely influential to us - Happy Valentine's Day!' This is on brand, and not overpowering for those who have an urge to set fire to anything mentioning to V word on the 14th February.