Are you creating a website for your business? That's probably the best thing to spread the word about it these days. According to a report, there are over 3,092,639,500 internet users in the world. And it's increasing with every passing day. So, what can be a better place to reach out to your target audience? But just creating a simple website is never going to be enough for your business. It needs to have every component that are necessary for a business to flourish. And as it is your online presence, you just can't do without the platforms that are creating waves on the internet these days: that's social media.
You just can't think of marketing your business without social media these days. And your business should have a proper social media presence as well. So, you should also redirect the visitors to your website to the social media platforms. This is likely to help drive conversation, which will come in handy for your business. For this, you will need to add social media buttons to your business website.
But before you do that, you will need to ask a few questions to ensure that the buttons are effective enough. Here's a quick look at some of these questions that can help to make the touch of social media with your website effective enough.
Add Buttons of Selected Social Media Platforms
It is essential to add social media buttons to your website. But there are scores of social media platforms present on the internet.
Do you need to be present on all of them and add all those buttons?
Of course not. You need to select some of the social media platforms and have a robust presence on them. You have to understand which platforms are frequented by your target audience most. Create profiles on those social media websites only. And while designing your website, include the buttons of those websites.
Decide Between Social Media Button and Widget
Are you planning to use a social media button on your website? Or is it going to be a social media widget?
A social media button will allow a user to reach your social media profile or fan page from your website. But that's not the case with a social media widget. It is more effective, because the social media widget ensures that the visitor is able to follow your social media page right from your business website, without actually entering it. Besides, you can also add different like and share buttons on each content that you are creating on the blog.
Know the Right Spot to Place the Button
Compared to the small social media buttons, your web page surely is a vast space. So, you can place it almost anywhere you wish. But that is of course not the right thing to do. Not all parts of a web page gives equal clicks on a social media button. So, you need to know where you should place the button on the page. It has been observed that the top right hand corner of a web page, the left and right sides of the content, as well as the bottom of the page. These are among the sweet spots for the social media buttons, was they return a good amount of clicks and shares. People are known to interact maximum at the top right hand side of the page. So, it can be a great place for your social media button. It is important that you put the social sharing buttons above the fold, as it will drive their use.
Display Social Feeds
Are you planning to display your social feed on your website? Although it is not followed on a regular basis, yet that is quite a cool idea. This ensures that the visitors to your website are always on the loop about what is in-trend about your company. This is likely to play a major role in driving their interest as well. So, you can expect to have new followers on your website as well as on your social media profiles.
Either Custom or Standard Buttons
You have two options when you are designing the social media buttons for your web page. You can go with the trend. Use the standard buttons. Most of them appear as a part of their whole logo. These are used by most of the companies. However, you can also use custom social media buttons for your blog or website. It is not going to be tough for your web designer to create a customer button. They mostly give great results as well. But these buttons are, at times, not attractive enough and the ordinary users tend to miss out these buttons, which are used to tweet, share, or like. The results can be discouraging for you. So, no matter what kind of button you are going for, make sure they are clearly visible on the page of your website and are attractive enough.
Social media is ruling the online world these days. And they are likely to be more important with every passing day. Hence, these social media buttons on the websites are expected to play an extremely important role. So, it is important to design them properly to have maximum impact.
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