Pinterest is working hard to establish the platform's place in the eCommerce chain. Late last year, TechCrunch reported that the image-based network is aiming to be generating $2.8 billion in revenue by 2018 - which is quite a jump, considering Pinterest's forecast result for 2015 was only $169 million.
In order to reach that lofty target, Pinterest is making moves to improve the appeal of the platform to brands, with the introduction of tools like the ability to search for products by image, the addition of Cinematic Pins which move as you scroll and an entire re-vamp of their mobile app to make it more responsive and user-friendly.
In line with these efforts, Pinterest has released a new infographic incorporating data from research agency Millward Brown, which includes a range of insights into how brands have been able to drive results from the platform, including:
- 75% of saved Pins come from businesses
- 88% of Pinners say they find new ideas for purchases on Pinterest
- 93% of Pinners use Pinterest to plan purchases
That last stat is particularly relevant - of all the options available in social, the purchase intent among Pinterest's user base is extremely high. Not everyone's target market is using the platform, but for those that are, it pays to be present, as Pinners are actively looking for purchase inspiration.
If you've not jumped on the Pinterest wagon as yet, have a look at the below infographic, including case study examples - it may just change your mind and get you re-assessing your audience's social habits.