Last night the Kansas City Royals defeated the New York Mets four games to one to win the 2015 World Series.
Amobee Brand Intelligence analyzed digital content engagement across more than 600,000 sites across mobile, video, web and social, which was a measure of what people were seeing, reading, interacting and engaging with online and this is what they uncovered when it comes to social media and Game 5 of the 2015 World Series.
- There were 1,355,895 Tweets around the decisive Game 5 of the World Series in real-time, meaning between 8pm on November 1 - 1:07am Eastern Time on November 2. That included 333,873 Tweets around The Royals, 224,010 Tweets around the hashtag #WorldSeries, 222,444 Tweets mentioning The Mets; 179,748 Tweets mentioning World Series, and 97,659 Tweets around the Royals associated hashtag #TakeTheCrown which they did in fact do on the night.
- The most discussed player of the night on social media was not a player on the winning team. There were 33,489 Tweets around Met's pitcher Matt Harvey between 8pm on November 1 - 1:07am Eastern Time on November 2. Harvey was pitching a shutout into the ninth inning and was in line for the win until suddenly The Royals tied the game. Meanwhile Christian Colon was the Royals player who received the most Tweets in the same time period, generating 4,554 Tweets around him driving in the go-ahead RBI in the 12th inning, during his lone World Series at bat.
- How successful was Taco Bell's promotion where they'd give out free A.M. Crunchwraps if anyone stole a base in Game 1 or 2 of the World Series, and again if any player stole a base in Game 3 or Game 4 of the World Series? Digital content engagement around Taco Bell increased 67% during The World Series, comparing October 27 - November 1 to October 21 -26. During the same time period there was 173X more digital content engagement around A.M. Crunchwrap, showing the beyond enormous awareness lift, the product received from the promotion.
- In the World Series brief moments can make a big difference and that's not just true for baseball teams. Around their 4th inning difficulties in Game 1 when they temporally were broadcasting a graphic saying "Technical Difficulties" instead of the game; Fox Sports received 29% of their digital content engagement between October 27 through November 1 around Technical Difficulties related interest. 16% of all digital content engagement around Fox Sports in that same time period mentioned the Backup Generator issue specifically.
Top World Series Game 5 Associated Tweets
1. Royals (333,873 Tweets)
2. #WorldSeries (224,010 Tweets)
3. Mets (222,444 Tweets)
4. World Series (179,748 Tweets)
5. #TakeTheCrown ( 97,659 Tweets)
6. #Royals (94,095 Tweets)
7. #Mets (61,542 Tweets)
8. #LGM (58,608 Tweets)
9. Matt Harvey (33,489 Tweets)
10. FOX (22,833 Tweets)