The Social Shake-Up 2015

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The Social Shake-Up 2015

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Brought to you by: Social Media Today

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Presenting Brands

The Employee Advocacy Shake-Up: June 8th in Atlanta.  

Employee Advocacy is more important than ever in this information era – with its focus on how consumers attain information, make product decisions and ultimately build trust and relationships with brands.
The challenge is that you can’t just send out an email asking your employees to share your latest company news via their social profiles.  Employee Advocacy requires strategic planning, aligning the right internal resources, setting clear business objectives across Human Resources, Marketing, Sales, and Communications, and building a culture of passion, strong content, and measurement plans to drive real business results.
Whether you are just getting started (and we have a session topic on pilot to full-scale implementation) or driving your program to the next level, this 1-day conference provides you access to how brands build their EA programs, and how they support and execute these powerful programs within their companies.
We’ve assembled Adobe, Whole Foods, IBM, Coca-Cola, Nestle Purina, Hilton Hotels, Symantec, Kelly Services, and many others to share inside view to how they have enabled successful programs.
Join us on June 8th in Atlanta before the start of The Social Shake-Up to learn, discover new strategies/tactics, and contribute to rich networking discussions to build the ultimate Employee Advocacy program.

View the full agenda and speaker list here.


The Social Shake-Up is offering four exclusive workshops, two hours each, on Monday June 8th to kick off the conference with intensive sessions around the topics that matter most. Please select which workshops you would like to attend when you purchase your pass.

Whether it is a social media marketing program, an online community, or an intranet, we’ve developed a proven six step process to build the ideal foundation for the business planning process. This two hour workshop, lead by Vanessa DiMauro of Leader Networks, will navigate you through the steps for developing a business case for social and offer insight into ways to spotlight potential returns and benefits.

In this interactive workshop, lead by Tangerine Lab, participants will receive hands on experience in developing customer journey maps for specific customer impacting business scenarios and a strategy roadmap to address the identified customer experience challenges.

It’s time for marketers to make important decisions without depending solely on data. Marketing expert and author, Lisa Nirell, shows you how today’s marketing innovators have learned to generate new opportunities and transform customer relationships using a balanced, time-tested approach.

This is your chance to experience the closest thing possible to managing a crisis breaking and spreading over social media. Using Polpeo, a social media simulator, you will attempt to manage a social media crisis for a fictional company, while an experienced team behind the scenes will mimic the public reaction to the crisis, making the session incredibly realistic.

Why Attend & Lodging

The Social Shake-Up is a yearly two-day conference in Atlanta, GA hosted by Social Media Today. The conference brings our audience stories from the front lines of innovative businesses and creative organizations, presented by the best thinkers and top brands in social. 

Attendees gain a clear sense of where the fast-moving social space is headed, and leave the conference armed with the knowledge they need to help their social business excel. Network with the "who's-who" of social media, and take advantage of the opportunities to make valuable new connections across multiple industries - all while having fun in a great city.

Justify your trip:

The Social Shake-Up is an important professional event and networking opportunity that will allow you to return to your company with valuable new insights on the future of social. Justify your trip and your personal development with this letter. Download here.

Book your stay:

The Social Shake-Up is pleased to be back at The W Atlanta-Midtown. Be sure to make your bookings before May 15th to take advantage of the Social Media Today discount and block of rooms.
There are two ways to secure your room:

1. Click here to book through our online portal.
2. Call 1.877.946.8357 and ask for the Social Media Today block.

Check out highlights from The Social Shake-Up 2014:


The Social Shake-Up is an invaluable opportunity for your company to network with an influential community of decision-makers at some of the world's best brands. We’re offering many different price packages to help your company build brand awareness, but we're also happy to customize a solution to fit your needs. Email for more information.


The Social Shake-Up 2015