Knowledge is power. When you know exactly who you’re talking to, you can make your ad messaging extremely targeted — from encouraging gamers who’ve taken a first step with your app to continue to level one, to rewarding high-level achievement with free tokens or equipment.
This week was a rollercoaster ride in news, between a tragic shooting in North Carolina, show hijacking Grammy interruptions, Netflix leak, and of course the imminent holiday that bums out so many singletons - Valentine’s Day.
As content writers, it’s our mission to concept, research, structure, write, edit, proofread, and publish gems of content marketing brilliance, day after day, week after week. We need to do it efficiently and we need to do it consistently … while still maintaining our standards of quality. It’s not a task for the faint of heart. It is a task for savvy professionals who have the right tools — and know how to use them.
The growth of the mobile web has led many business owners to embrace mobile marketing by creating mobile websites and adapting their email marketing campaigns. The growth in mobile has continued for the past year as smartphones and wireless networks become more powerful. A recent study shows that app usage has grown tremendously in 2014.
When it comes right down to it, your website is the only piece of online real estate you own and control. Investing in social networks makes sense. But, keep in mind that any changes to how they operate can have a significant impact on your business, if you're relying exclusively on them for your online presence.
The Internet has enabled us to build and manage remote teams from anywhere. Now social tools are allowing us to build employee engagement and team collaboration. Here are some ways remote teams are using online solutions to stay connected.
Too many brands are using multiple, often low-end social media management tools to establish their social media presence. In order to maximize all of their social media efforts, deliver on their customers’ expectations, and create a superior customer experience, brands needs to invest in a tool that can help them to achieve long-term social media success. A key aspect in enabling all of this is by having just one, unified social media inbox at their disposal.
Chances are good that you have a brand presence in social media. Maybe you’re not in every network, but you’re probably active on Facebook, Twitter or LinlkedIn. But let’s face it: not every company is capable of doing social media right, and there is no guarantee that your ROI will be high enough to keep a high level of activity going. If you’re wondering whether something out there could successfully replace your branded social media accounts, take a look at Taco Bell’s example