Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take, and conversations at no cost. It became a powerful tool for public relations practitioners and brand marketers to spread their messages. Brands were jumping onto Twitter and Facebook right and left; business leaders and owners took to LinkedIn to share their expertise. Everyone started blogging. For many years, social networks were considered the perfect platform for reaching desired audiences with a low- or no-cost threshold.
In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers” are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time.
Social analytics tool Twtrland has re-branded as Klear . In an official announcement, Klear outlined how it has completed a $1.5 million round of funding, which the company will use to expand its global sales and marketing team in order to meet demand. Klear has also unveiled a new look for the site, with improved interface, new achievement badges and updated report layouts.
If you have a customer service department, find out what questions your customers commonly ask. Develop content that answers those questions and share it across social networks. Use Twitter search to uncover tweets about your products and company. Answer those tweets and use them for ideas of what to share on other social networks. Remember that your social media activities should have a customer focus. Share what they want and you will continue to grow your following and increase interactions.
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. In a time where people of diverse ages and backgrounds take to social networks to post tweets, upload photos and write comments, it makes sense to track these public opinions for reasons ranging from reputation management and market research to customer service and campaign tracking. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
Never sure how much money you’ll be making next week? In 2014, the Federal Reserve found that about 1/3 of households experience income volatility. People who depend on tips or shift work for their income or people who work freelance might not be able to predict how much money will be coming in, which makes planning, financial or otherwise, very difficult. Now there is an app for that. It's called Even.
I’ve had the privilege of working with some really dynamic social media individuals in social media. My mentor was Sujan Patel - who is an absolute heavy-weight in anything related to digital marketing, I managed the Social Media team at When I Work , a SaaS startup, during the time that I was in charge of marketing there, and I’m now crushing it at my new company, Dollar Hobbyz , as we double Facebook followers in 2 months . But I couldn’t do any of this without a few key social media tools that exponentiate my efforts.
When it comes to managing social media accounts with better efficiency, it is essential to understand the tools used for successful management. However, you should agree to the fact that proper management of anything requires to do tasks appropriately. But the most important question is how you can manage your social media marketing campaigns effectively as it requires alignment of people in the correct positions, budget, time, and goals for successful completion of these campaigns?
Now let’s get down to the steady-win mobile app strategy. The things I write about here will work for the superstar apps I discussed in the previous post, but you should remember that creating a superstar app is usually a viral game, and you will still need luck to become excessively popular. The steady-win strategy is about good work that will always bring results for any app category.
Being an entrepreneur and integral part of your startup can be an extremely rewarding experience, but becoming successful is never easy. An often demanding and around-the-clock job, it can be difficult to balance both your personal and work life. Thankfully, the little rectangular objects that live inside most of our pockets on a daily basis include powerful features, to help busy entrepreneurs manage their daily routines and inspire success.