The Socially Enabled Enterprise: Part 1 of The Social Business Research Study

An exclusive whitepaper brought to you by Oracle, Social Media Today, and Leader Networks

In part one of this two part study, The Socially Enabled Enterprise, we will be sharing the results of our new executive study, which explored the opportunities and challenges global organizations are facing in the transition to becoming socially enabled enterprises. Oracle, Leader Networks, and Social Media Today recently conducted an online survey of over 900 marketing and technology executives to understand how companies are leveraging social technologies and practices throughout their organizations.

This study sets out to explore what it means to be a socially enabled enterprise and clarifies the impact social platform adoption has on enterprise operations and customer-facing initiatives—right now and in the near future. In addition, the study offers commentary via in-depth interviews with marketing and technology leadership from Shell, Chubb and Whole Foods, as well as business and technology author Paul Gillin. They share their practical insights and experiences about the socially enabled enterprise.

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Click here to download part two of the report: Socially Driven Collaboration.

Follow the discussion on twitter using hashtag #socbizresearch and engage with us on twitter @OracleSocial and @socialmedia2day.

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