Recent Posts

Beyond Engagement: Should Brands Get Personal with Employee Advocates?

greykite
There is plenty of room for debate over the relative merits of brand-owned and personal social-media channels in employee advocacy. We reach out to two individuals with first-hand experience of both forms of advocacy. Both conversations were fascinating – and each offered some great insights for anyone trying to decide which path to follow.
Beyond Engagement: Should Brands Get Personal with Employee Advocates?

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Beyond Engagement: Making Advocacy Pay in Nonprofit Organizations

greykite
Most nonprofit organizations depend on the power of advocacy for their day-to-day survival. They don’t always call it “advocacy,” although fund-raising in the voluntary sector requires advocates on every corner. Pleading a cause directly remains a highly effective method of securing donations.
Beyond Engagement: Making Advocacy Pay in Nonprofit Organizations

Beyond Engagement: Making the Case for Employee Advocacy

greykite
Although there's a strong case for employee advocacy, we reconsider the advantages of brand-owned channels compared with personal networks in advocacy programs, remaining conscious of the reduced reach that this entails. Whichever way you choose to go, success is still dependent on doing the right things from the get-go and sticking with them. Employee advocacy may still be young, but it’s becoming increasingly effective as social channels become the norm in business.
Beyond Engagement: Making the Case for Employee Advocacy

Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy

greykite
The difficulty for proponents of social-media initiatives in general – and employee advocacy in particular – is overcoming the fear and ignorance that is widespread among C-level executives in companies around the globe. There’s plenty of evidence, both scientific and anecdotal, that “It’s too risky” has become a knee-jerk reaction to anything that smacks of social-media empowerment for employees.
Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy

Beyond Engagement: The Growing Influence of the Subject-Matter Expert

greykite
In a fast-moving consumer environment, short-form content may be the answer. Tweets, social-media updates, posts and comments are all easily shared and make excellent material for the advocacy process. That leaves a huge number of organizations looking for content that supports longer-term objectives; enter the subject-matter expert (SME).
Beyond Engagement: The Growing Influence of the Subject-Matter Expert

Beyond Engagement: Why Your Employees Are Already Taking Your Side

greykite
The Employees Rising report reveals that only 30 percent of employees feel deeply engaged with their employers. Most say that their leadership teams, senior management and direct supervisors don't communicate effectively – and it’s their line managers’ time that they appreciate most – in spite of the proliferation of technology and communication tools.
Beyond Engagement: Why Your Employees Are Already Taking Your Side

Beyond Engagement: B2B Advocacy - How Does It Work?

greykite
Does employee advocacy work for B2B companies? The short answer is “Yes.” It works just fine, but let’s take a closer look to discover why. In this article, we’ll focus on sales campaigns, but the principles for brand promotion or recruitment programs are the same.
Beyond Engagement: B2B Advocacy - How Does It Work?

Beyond Engagement: Authenticity and How to Recognize It

greykite
What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we’re talking about – it’s their job to promote their companies, right? Wrong...at least, not as most people understand “promotion.”
Beyond Engagement: Authenticity and How to Recognize It

Beyond Engagement: Why People Follow the Leader

greykite
Your contribution to the success of employee advocacy in your organization is simple: You have to believe in everything your program encompasses; and you must leave your people in no doubt that you believe. That’s all. Sounds easy? If you say so...
Beyond Engagement: Why People Follow the Leader