Recent Posts

Beyond Engagement: Raising the Bar for Authenticity in Employee Advocacy

greykite
Many in the business community still draw a line between employees’ personal use of their social-media accounts and any business-related activities. Nevertheless, social channels can remain marketing free, while still readily promoting good will through honest, authentic interactions – anyone remember PR before the Internet?
Beyond Engagement: Raising the Bar for Authenticity in Employee Advocacy

Beyond Engagement: Employee Advocacy - Evolution or Revolution?

greykite
Employee advocacy isn’t new. Every workplace has its idiosyncrasies and, human nature being what it is, people are always ready to compare notes with family and friends. So where does the term ‘Employee Advocacy’ originate? Although the name is relatively new, the practice of employee advocacy goes back much further than you’d expect.
Beyond Engagement: Employee Advocacy - Evolution or Revolution?

Beyond Engagement: Employee Advocacy Comes of Age

greykite
Toward the end of October 2014, employee advocacy came of age in the U.K. as I watched what I believe to be the first discussion on the topic featured on mainstream British television. This type of coverage can only help, and I trust that this interview signals a growing interest in the subject.
Beyond Engagement: Employee Advocacy Comes of Age

Beyond Engagement: Listening to the Employee's Tale

greykite
People often ask: “Advocacy – what’s in it for the employees?” And it’s a question that doesn’t have a unique answer. For some, an employee advocacy program offers an opportunity to develop a personal brand that outlives the original initiative; for others, becoming a subject-matter expert is a desirable and career-enhancing move.
Beyond Engagement: Listening to the Employee's Tale

Beyond Engagement: Why Advocacy Is Always About the People

greykite
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
Beyond Engagement: Why Advocacy Is Always About the People

Beyond Engagement: Should Brands Get Personal with Employee Advocates?

greykite
There is plenty of room for debate over the relative merits of brand-owned and personal social-media channels in employee advocacy. We reach out to two individuals with first-hand experience of both forms of advocacy. Both conversations were fascinating – and each offered some great insights for anyone trying to decide which path to follow.
Beyond Engagement: Should Brands Get Personal with Employee Advocates?

Beyond Engagement: Educational Influence - A Study in Advocacy

greykite
Advocacy allows Birkbeck, University of London, to keep existing students, alumni and business connections engaged with every member of the wider university community. Birkbeck's largest source of students is recommendations from alumni, and advocacy is a critical part of its marketing activity.
Beyond Engagement: Educational Influence - A Study in Advocacy

Beyond Engagement: Making Advocacy Pay in Nonprofit Organizations

greykite
Most nonprofit organizations depend on the power of advocacy for their day-to-day survival. They don’t always call it “advocacy,” although fund-raising in the voluntary sector requires advocates on every corner. Pleading a cause directly remains a highly effective method of securing donations.
Beyond Engagement: Making Advocacy Pay in Nonprofit Organizations

Beyond Engagement: Making the Case for Employee Advocacy

greykite
Although there's a strong case for employee advocacy, we reconsider the advantages of brand-owned channels compared with personal networks in advocacy programs, remaining conscious of the reduced reach that this entails. Whichever way you choose to go, success is still dependent on doing the right things from the get-go and sticking with them. Employee advocacy may still be young, but it’s becoming increasingly effective as social channels become the norm in business.
Beyond Engagement: Making the Case for Employee Advocacy

Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy

greykite
The difficulty for proponents of social-media initiatives in general – and employee advocacy in particular – is overcoming the fear and ignorance that is widespread among C-level executives in companies around the globe. There’s plenty of evidence, both scientific and anecdotal, that “It’s too risky” has become a knee-jerk reaction to anything that smacks of social-media empowerment for employees.
Beyond Engagement: The Art of Managing Social-Media Risk in Employee Advocacy