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Content Marketing Minds

May 20, 2015
If you’ve been reading my column for the last while you’ll see what catches my eye, and the majority of the public - sex sells, but not as well as it does when combined with humour. I also have a thing for Star Wars, but that is well beside the point.
May 06, 2015
I may get fired for this, but I am writing about Star Wars-based ads for two columns in a row. Today I’m going to look at all of the brand interaction around #StarWarsDay on Monday, May 4th to show you examples of marketing to the moment.
April 22, 2015
If you truly want to tap into social media marketing, and video marketing on YouTube is certainly that, then you need to be timely. Sending out a new video that links up with one of the most anticipated movies on the year right after it releases a HUGE teaser trailer is the way to do that. This is exactly what Quizno’s has done with their Startourage video on YouTube. Read on to see what else is great in their Toasty.TV world.
April 08, 2015
Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week's edition of Content Marketing Minds, I break down the positive and negative aspects of the campaign.
March 25, 2015
For this week's edition of Content Marketing Minds, I bring you Nature's Care Organic Soil’s exceptional YouTube content campaign - and their dismal social media marketing campaign.
March 11, 2015
Today’s trending content marketing campaign is the still ongoing #DearMe campaign put together by YouTube. The campaign has gained huge traction on Twitter, while still pushing people to YouTube where Google pretty much has a money printing press made just for them. The campaign definitely has...
February 23, 2015
One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year's Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
February 11, 2015
There was no big moment in the last two weeks that caught my eye, content-wise. With that in mind, I’m going to take a look at an ongoing piece of content marketing from the king of pimpin’: Snoop Dogg. Now you may think that this is a joke. The guy with the gangsta image who curses way too much -...
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January 28, 2015
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
January 14, 2015
Welcome to the first edition of "Content Marketing Minds" written by me - Matthew Yeoman! For my first column, I'm showcasing an online marketing campaign that can’t fail. It’s full of celebrities, user generated content, and lots of sex. Get your eyes ready, and leave your prudish attitude at the door, for the #MyCalvins online marketing campaign!
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