Recent Posts

Content Marketing Minds: 1 of 3 Marketers Say Content Marketing Doesn't Work

JeanSpencer
According to the 2015 Content Marketing Benchmarks, Budgets and Trends reports, 1 out of 3 B2B marketers who have an opinion think they're NOT effective at content marketing. #uhoh
Content Marketing Minds: 1 of 3 Marketers Say Content Marketing Doesn't Work

Content Marketing Minds: Everything You Need to Know About Modern Marketing in a 42-Second Video

JeanSpencer
Part of the reason that content marketing has emerged as a full-on category of marketing is because of its direct relevance to the way that consumers are shopping. While Joe Schmo and Jane Doella shop for products, compare prices, and ultimately make a purchase decision—marketers want to be there for every step of the way.
Content Marketing Minds: Everything You Need to Know About Modern Marketing in a 42-Second Video

Content Marketing Minds: Top 7 Reasons Content Marketers Fail

JeanSpencer
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?
Content Marketing Minds: Top 7 Reasons Content Marketers Fail

Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

JeanSpencer
B2B buyers don’t want your brand’s help making their decisions. They are independent. There’s no doubt people have learned to hate marketing-like gimmicks that sign individuals up for products or services that they don’t want or need. Putting the purchasing power into their own hands empowers the individual to avoid unsavory sales tactics.
Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

Content Marketing Minds: What Do B2B Buyers Really Want or Need?

JeanSpencer
Apparently, there’s a discrepancy between what buyers say they want and what they really need in B2B markets. In the B2B world, the buyer says they want a glitzy, interactive video. But what they really need is a whitepaper.
Content Marketing Minds: What Do B2B Buyers Really Want or Need?

Content Marketing Minds: 7 SEO Myths, Busted!

JeanSpencer
When it comes to SEO, there are about a million beginner guides to getting started. They feature things like basic differences between on-page and off-page SEO, what Hummingbird was, and the importance of "original content." Blah, blah, blah. I wanted to know MORE!
Content Marketing Minds: 7 SEO Myths, Busted!

Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

FeldmanCreative
There’s too much content. Someone had to say it. Someone did. Mark Schaeffer, a respected author, professor, consultant and leader in the field penned “Content Shock: Why content marketing is not a sustainable strategy.” Schaeffer opined the supply of content has surpassed demand. Mark warned, “Content shock is coming and I believe we are beginning to enter the danger zone now.”
Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

Content Marketing Minds: Rank Reeks

FeldmanCreative
You may have heard the latest. The profile pictures and Google+ information that accompanied the search engine page listings of posts by bloggers who have validated authorship are toast. Listings now will simply have a byline. Did Google kill Author Rank? Nope. It hasn't ever really existed.
Content Marketing Minds: Rank Reeks

Content Marketing Minds: Nail the Copy or Get Hammered

FeldmanCreative
All the hype about visual content should never reduce your focus on the quality of your written content. This edition of Content Marketing Minds looks at getting started as a content writer, fundamentals for writing effective copy, and common mistakes found in bad writing.
Content Marketing Minds: Nail the Copy or Get Hammered

Content Marketing Minds: Are You Measuring What Matters?

FeldmanCreative
Content marketers scramble to define the metrics that matter most, collect them and put them to use to improve their efforts. Can you continue to rely on the age-old page views model traditional publishers rely on? A variety of experts offer their take on the measurements that matter most in this edition of Content Marketing Minds.
Content Marketing Minds: Are You Measuring What Matters?