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Content Marketing Minds

February 23, 2015
One company that is trying to change the way we view beauty is Dove. Their most recent campaign saw them partnering directly with Twitter for this year's Oscars, a notorious time for making snarky comments about women’s bodies and fashion sense, to bring about more positive discussions with their #SpeakBeautiful campaign.
February 11, 2015
There was no big moment in the last two weeks that caught my eye, content-wise. With that in mind, I’m going to take a look at an ongoing piece of content marketing from the king of pimpin’: Snoop Dogg. Now you may think that this is a joke. The guy with the gangsta image who curses way too much -...
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January 28, 2015
If you're up for learning about branded content and a more experimental piece of content marketing, read about The Vanishing Game with William Boyd and Land Rover. The engaging piece of content that they have created together may just ruin the rest of your work day! I won't tell your boss...
January 14, 2015
Welcome to the first edition of "Content Marketing Minds" written by me - Matthew Yeoman! For my first column, I'm showcasing an online marketing campaign that can’t fail. It’s full of celebrities, user generated content, and lots of sex. Get your eyes ready, and leave your prudish attitude at the door, for the #MyCalvins online marketing campaign!
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December 01, 2014
We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).
November 17, 2014
Content marketing is changing the Internet for good. Let's take a visual tour, shall we?
November 03, 2014
If you take IBM’s word for it, the forged alliance between Twitter and IBM will “transform how businesses and institutions understand their customers, markets and trends—and inform every business decision.”
October 20, 2014
According to the 2015 Content Marketing Benchmarks, Budgets and Trends reports, 1 out of 3 B2B marketers who have an opinion think they're NOT effective at content marketing. #uhoh
October 06, 2014
Part of the reason that content marketing has emerged as a full-on category of marketing is because of its direct relevance to the way that consumers are shopping. While Joe Schmo and Jane Doella shop for products, compare prices, and ultimately make a purchase decision—marketers want to be there for every step of the way.
September 22, 2014
Why are 90% of companies claiming to be content marketers, but only 1 in 25 turn content into revenue-generating assets?

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