Recent Posts

Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

JeanSpencer
B2B buyers don’t want your brand’s help making their decisions. They are independent. There’s no doubt people have learned to hate marketing-like gimmicks that sign individuals up for products or services that they don’t want or need. Putting the purchasing power into their own hands empowers the individual to avoid unsavory sales tactics.
Content Marketing Minds: Could Content Marketing Replace the Human Sales Team?

Content Marketing Minds: What Do B2B Buyers Really Want or Need?

JeanSpencer
Apparently, there’s a discrepancy between what buyers say they want and what they really need in B2B markets. In the B2B world, the buyer says they want a glitzy, interactive video. But what they really need is a whitepaper.
Content Marketing Minds: What Do B2B Buyers Really Want or Need?

Content Marketing Minds: 7 SEO Myths, Busted!

JeanSpencer
When it comes to SEO, there are about a million beginner guides to getting started. They feature things like basic differences between on-page and off-page SEO, what Hummingbird was, and the importance of "original content." Blah, blah, blah. I wanted to know MORE!
Content Marketing Minds: 7 SEO Myths, Busted!

Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

FeldmanCreative
There’s too much content. Someone had to say it. Someone did. Mark Schaeffer, a respected author, professor, consultant and leader in the field penned “Content Shock: Why content marketing is not a sustainable strategy.” Schaeffer opined the supply of content has surpassed demand. Mark warned, “Content shock is coming and I believe we are beginning to enter the danger zone now.”
Content Marketing Minds: Ingredients of the Tastiest Content [Nutrition Label]

Content Marketing Minds: Rank Reeks

FeldmanCreative
You may have heard the latest. The profile pictures and Google+ information that accompanied the search engine page listings of posts by bloggers who have validated authorship are toast. Listings now will simply have a byline. Did Google kill Author Rank? Nope. It hasn't ever really existed.
Content Marketing Minds: Rank Reeks

Content Marketing Minds: Nail the Copy or Get Hammered

FeldmanCreative
All the hype about visual content should never reduce your focus on the quality of your written content. This edition of Content Marketing Minds looks at getting started as a content writer, fundamentals for writing effective copy, and common mistakes found in bad writing.
Content Marketing Minds: Nail the Copy or Get Hammered

Content Marketing Minds: Are You Measuring What Matters?

FeldmanCreative
Content marketers scramble to define the metrics that matter most, collect them and put them to use to improve their efforts. Can you continue to rely on the age-old page views model traditional publishers rely on? A variety of experts offer their take on the measurements that matter most in this edition of Content Marketing Minds.
Content Marketing Minds: Are You Measuring What Matters?

Content Marketing Minds: 1 Genius, 3 Minutes, 9 Vital Concepts [VIDEO]

FeldmanCreative
We dissect content marketing every which way and tend to get confused and overwhelmed. But thankfully, along comes someone smart enough to simplify it for us. In this edition of #CMMinds I share with you a 3-minute video from Orbit Media Studios (and commentary) that breaks content strategy down into 9 vital concepts.
Content Marketing Minds: 1 Genius, 3 Minutes, 9 Vital Concepts [VIDEO]

Content Marketing Minds: Is Curation Noise or News?

FeldmanCreative
I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successful practitioner of content marketing. Anyone who knows the keyboard shortcuts for cutting and pasting can serve you content—content they didn’t create. Are you cutting it with curation?
Content Marketing Minds: Is Curation Noise or News?

Content Marketing Minds: Want a Job in This Field?

FeldmanCreative
Content marketing is en fuego. If you’re on the outside wanting to get in, this article is for you. It examines reseach findings from the software masters at Kapost, advice on hiring from three industry experts, and above all, a series of insights regarding getting started in content marketing from CMI, Kelly Services and content marketing expert, Jean Spencer.
Content Marketing Minds: Want a Job in This Field?