Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


September 30, 2015
What was said about your brand, your competitors or industry today? These days we have to monitor social networks and discussion forums online but we also have to continue to monitor print and Broadcast TV. We also have to do this in over a hundred languages, what did that last Tweet in Italian say about your brand? It is complex. Luckily the team at Zignal Labs are here to make your life easier. They provide real time insights across different media and across multiple languages.
September 28, 2015
Earlier this year, Cision launched Cision Social Edition, a tool to help content marketers and brands simply their social needs, extend the lifespan of content, and reach new audiences using sponsored placements, and more.
July 25, 2015
If you're looking to aggregate social media posts about your brand and utilize them for your own marketing efforts, you need to check out Livefyre Studio, a social content marketing platform that allows companies to engage consumers through real-time user generated content.
June 28, 2015
How engaged are you on social networks? Tracking mentions on social is one thing. Keeping on top of social conversations and engaging in them, being.., is quite another. Luckily the latest features from Agorapulse are here to help you.
June 14, 2015
What were people saying about your brand on social networks in China this week? What product discussions were taking place on forums in Germany and Brazil? How would you know? Synthesio. The nature of the internet means almost every brand, large or small, is global. However, to track and filter social conversations in a world where there are millions of social sites spread over 200 countries is a complex task. There are social monitoring tools to help you, including many free tools, but there are very few that help you track, filter and report on social data on a truly global basis.
smt toolbox
May 04, 2015
If you have enterprise responsibility for your content marketing, you know well that the time it takes, and the expense, to take a great piece of content to a global and fragmented audience is daunting. You create an E-Book on, say, marketing automation and it’s months later that it sees the light in The Phillipines or China, for example. Here comes Cloudwords to the rescue.
April 12, 2015
What is being said about your brand on social media right now? Is a relevant hashtag suddenly trending? In this edition of SMToolbox, we take a look at how Brandwatch Signals can give you a "spider-sense" online.
February 09, 2015
A precious few social media networks ever come into existence, and fewer still make it out of their first few years with a large and active user base. LinkedIn is one of the rare few that has not only started strong but sustained success and grown in its adolescence. In this post, LinkedIn Social Media Strategist Deanna Lazzaroni provides a behind-the-scenes look at LinkedIn and sheds light on some of the things that have made the platform so successful.
deanna lazzaroni
January 18, 2015
Internet marketing can be intensively competitive. Do you know with whom you are competing and how well are they doing? I have recently been using SEMrush to track and analyze our BuzzSumo competitors; here are six of my top tips on how to use the tool to uncover competitor secrets.
December 21, 2014
As one of the new millennium's grizzled tech veterans, Marshall Kirkpatrick helped evolve how we write, understand and consume tech in some of the industry's most formative years. As a result of this experience, Marshall gained unique insight into what it takes to be influential and how those with influence can best be understood, reached and ultimately influenced themselves. With this knowledge in hand, Marshall jumped into another nascent industry: social media. In this post, Marshall shares what he knows about tech, social media and how we can be better at both.