If you have enterprise responsibility for your content marketing, you know well that the time it takes, and the expense, to take a great piece of content to a global and fragmented audience is daunting. You create an E-Book on, say, marketing automation and it’s months later that it sees the light in The Phillipines or China, for example. Here comes Cloudwords to the rescue.
What is being said about your brand on social media right now? Is a relevant hashtag suddenly trending? In this edition of SMToolbox, we take a look at how Brandwatch Signals can give you a "spider-sense" online.
A precious few social media networks ever come into existence, and fewer still make it out of their first few years with a large and active user base. LinkedIn is one of the rare few that has not only started strong but sustained success and grown in its adolescence. In this post, LinkedIn Social Media Strategist Deanna Lazzaroni provides a behind-the-scenes look at LinkedIn and sheds light on some of the things that have made the platform so successful.
Internet marketing can be intensively competitive. Do you know with whom you are competing and how well are they doing? I have recently been using SEMrush to track and analyze our BuzzSumo competitors; here are six of my top tips on how to use the tool to uncover competitor secrets.
As one of the new millennium's grizzled tech veterans, Marshall Kirkpatrick helped evolve how we write, understand and consume tech in some of the industry's most formative years. As a result of this experience, Marshall gained unique insight into what it takes to be influential and how those with influence can best be understood, reached and ultimately influenced themselves. With this knowledge in hand, Marshall jumped into another nascent industry: social media. In this post, Marshall shares what he knows about tech, social media and how we can be better at both.
This edition of Rapid Fire Reviews analyzes the tool that wants to become your next Twitter client: Meshfire. From its ambitious use of artificial intelligence, to its feature-rich offering, Meshfire is a tool on the rise that all organizations using Twitter need to know about.
Social media dynamo, Amber Osborne, talks about her path to social stardom, her day job at Meshfire and all the promising things she sees for the future of social media. Come for the insights, stay for the jokes.
SMToolbox's Grilling the Gurus series continues with one of the pioneers of blogging and greatest tech thinkers of our time, Anil Dash. As part of the team behind ThinkUp, Anil brings specific insight into what it takes to launch an effective social media tool, while also bringing the big picture vision for how his and other social media tools will help shape the future of this space.
In this edition of Grilling the Gurus, Ross interviews Apple legend and current Chief Evangelist for Canva, Guy Kawasaki. In this post, Guy talks about his formative years at Apple, his current role at Canva and his perspective on how readers can use social media to reach their goals.
Rapid Fire Reviews are back as another social media tool gets evaluated against The Nacho Scale. This week it's ThinkUp, a Twitter and Facebook insights tool that's backed by Anil Dash. Read on for a breakdown of the use, value and limitations of ThinkUp and Ross' ultimate recommendation on whether you should give it a try.