Wired’s reporting on Pew Research Center's recent poll about how people get their news raises some very interesting questions about what it means to “get your news from social media”. While r eliance on Twitter and Facebook for tracking the news is on the rise, the majority of Americans still use other media to get most of their news.
This past week we witnessed two failed #Ask hashtag campaigns: # AskBobby and # AskELJames . For those of you unfamiliar with these campaigns, # AskBobby was for newly announced GOP presid ential candidate Governor Bobby Jindal (LA) and # AskELJames was for the author of Fifty Shades of Grey. If you think for a minute or two, you should be able to see quite vividly in your min d’ s eye what went wrong and, hopefully, what needed to be done to make them successes.
Who you are plays a big role in what you can, and cannot, get away with on social media. This past weekend, Judy Mozes , the wife of Israeli Interior Minister, tweeted a racist joke about President Obama. The tweet caused uproar across Twitter and across both countries. People objected to both the racism of the tweet and the potential damage it could do to US-Israeli relations. Mozes’ tweet and the reaction to it highlight several potential social media pitfalls.
Romania has a problem. They have a large population of elderly people, 40%, living alone. So Vodafone, via McCann Erickson Bucharest, created a marketing campaign around two Romanian widows who were still in the habit of cooking enough food for a full family dinner.
Thanks to social media, we can scrutinize candidates in ways never before imagined. In an earlier post, I explored how the first four candidates used Twitter to enhance their announcements . Now, USA Today is analyzing the candidates’ first day impact on Facebook. In what promises to be an interesting series of articles, especially given the never-ending list of new candidates launching campaigns for the GOP presidential nomination, Paul Singer explores which states generated the biggest Facebook buzz for each candidate on the day of their announcement , as well as other articles exploring the relationship between Facebook buzz and electoral popularity . These analyses offer a great opportunity to compare outreach strategy for each candidate AND the response to it.
It is long past time that we stop talking about which social networks to use for this campaign or that. When it comes to targeting audiences, what matters more than which networks people use is how they use them in combination and to what end.
Before the Greek Gods ascended to Mount Olympus, the Titans ruled the heavens. Among them was Prometheus, who gave humanity the power of fire. And with fire, humans became masters of their own destiny… to some degree. When it comes to the world of digital democracy, where the “gods” include Facebook, Twitter, Capwiz , Salsa, Care2 and Change.org, the Titans that preceded them included Daniel Bennett (@CitizenContact) and Steve Clift (@Democracy) . These “Titans of Digital Democracy” were responsible for creating the foundations that citizens and government use to engage with each other online. And with these foundations, we have become the masters of our own political destiny… to some degree.
The long presidential campaign season is upon us and the media is filling up with stories about how social media is changing politics. And perhaps because bad news always seems to sell better, many of these stories take a dim view of the impact. They focus on the risks candidates face from getting caught saying bad things on video and how those videos can spread like wildfire through social media. They point out how social media may be trivializing politics. But few of these articles talk about the potential for social media to increase political efficacy. And that is something the media should consider covering.
We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash ( twash ?) is indicative of things to come, but the contrasts in tactics and results are striking.
I spent this past weekend at the opening of the Philadelphia Independent Film Festival . Among the many films screening there are documentaries advocating for some official policy action. One of these films is a short documentary by Jet Wintzer about all of the statues, elementary schools and parks named after Albert Pike. Wintzer makes a strong case in the film, National Scars: The Albert Pike Monuments , that we should not be using Pike’s name on these nor should we use public funds to maintain them. The film is good, but there is more that can be done to advance the director’s cause.