Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
- Social Tools
- Small Business
- Social Organization
Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
- Marketplace & Webinars
The SMT Marketplace
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
The Congressional Budget Office is now on YouTube, as well as Twitter. Government delivered to you! You might be thinking, “I have enough TV to watch. Why would I watch CBO testimonies?” Good question.
On the one hand, I am an avid user of social media. I use it professionally to promote what I think are important policy goals and I use it personally to stay in touch with family and an large network of friends I have gathered since I was a young boy. On the other hand, there is the “deadening, dehumanizing impact of social media on our lives, and our sex lives in particular.”
While you can’t plan to create a viral campaign, you can prepare to take advantage of one going viral. If you are lucky enough, like the ALS Association, to have this happen to you, astute enough to notice it is happening and ready to act, you can create a waterfall of opportunity and outcome for your cause.
Social media coverage of the unfolding events in Ferguson, MO continues to shine a light on real-time, unfiltered news reporting from both professional and citizen journalists. There was a time when the defenders of professional journalism would denigrate the citizen journalist as lacking in ethics, objectivity and, sometimes, even veracity. But those criticisms have lost some credibility.
Unlike the Kent State Massacre of 1970, the world is watching the crisis in Ferguson as it unfolds via social media. This is the age of #citizenjournalism, where the police in Ferguson are being vined, tweeted, instagrammed, wall-posted and pinned under the great social media microscope.
Countable is a new phone app designed to provide an engaging way to learn about bills and Congress and take positions on them. Bart Myers, founder and CEO of Countable, explains, “We found that there was a huge disconnect between politics and people, with few resources for the average citizen to keep up with what's going on in Congress and what kind of legislation is being passed."
In response to suspicions that Senator Ted Cruz (R-TX) was responsible for the delay of the immigration bill vote, Representative Jim Himes (D-CT4) tweeted a poem to Cruz: Sittin' at my desk,/Watchin' the news,/Rest of the day/Is up to Ted Cruz.
This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free.
You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create).
Want to understand what content works well on Facebook? Check out the free Inspire tool provided by ActionSprout. ActionSprout, which provides a great application that adds campaign-type actions to your Facebook page and collects your fans’ email addresses as they take the actions, offers a free tool that helps you understand what wall posts make successful Pages work. Whether you use it to assess your own Facebook Page or someone else’s, the Inspire tool is a goldmine of insight.