Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
- Content Marketing
When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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“We were continually frustrated by the inability to easily see all the social media content from events we had attended, gathered together in one place,” says Ronny Elkayam, co-founder and CEO of Moment.me, the automatic album maker gone mobile microsite for events.
The Sportlobster app, developed by the London-based startup of the same name, is the fastest-growing sport social network. Fans can predict the outcomes of sporting events they are interested in; write, share, and discuss blog posts with an audience that shares their interests; and connect with like-minded people that care about the same things they do.
As you give or receive free advice, is it possible to quantify—to put a concrete number on—the time being used? To say not just, “your/my time is valuable,” but “that’s [insert dollar amount] of your/my time.” It turns out the answer is yes. And to do so, you need only use the social startup 12ish. The Indianapolis, Ind.-based platform that launched in April allows you to bill your time in 12-minute increments.
“There is amazing video available on the Internet—funny, inspiring, educational—it's no longer just cat videos. The problem is that you're never going to find it,” says Neil Young, founder and CEO of N3TWORK, the first app that surfaces video content for you based on your interests. N3TWORK, pronounced “network,” lets you follow people and things that interest you—whether it’s the ALS Ice Bucket Challenge, economic inequality or, of course, kittens. Then it presents the very best, most relevant videos so you can watch them now, later, or anywhere, including on your iPhone, iPad, or Apple TV.
We're friends on Facebook, but that does not mean I need my news feed bombarded with selfies of your four-legged friend. How many faces and poses can an animal really make? So why isn't there a place for pet parents to freely post pictures of their furry critters without bothering their friends?’ That’s what ran through the mind of Alejandro Russo, CEO and co-founder of Klooff, the leading pet photo and video-sharing startup.
“With so much data out there, visualization becomes more and more important as a way of making sense of it all, especially opinions,” says Amy Kaufman, co-founder of Blopboard, a social polling platform that visualizes how opinions and sentiment change over time by users spread across all demographics and many countries. “We hope that aggregating and visualizing opinions in real time can refine the way people, businesses, and brands make decisions."
“It’s amazing that the most advanced social marketing teams still struggle with knowing if their efforts are successful. We answer that for them and, more importantly, show them how to improve,” says Joey Kotkins, co-founder and CMO of Inside Social. The 2013 Techstar startup offers solutions to track your company's social efforts across multiple social channels all in one place. This includes exactly how your social shares lead to engagement, conversions, signups, purchases, and more.
Social Startups: HelpAround Lets Healthcare Providers, Brands, and Retailers in on the Diabetes Patient Discussion
“Research has shown that peer support drives medical outcomes,” says Yishai Knobel, CEO and co-founder of HelpAround, the first mobile platform for people with diabetes—and their friends, family, and caregivers. “Yet there hasn’t been a healthcare industry after-care solution that helps patients by connecting them to each other. We harness the superior trust, empathy, and camaraderie within the diabetes patient community, allowing members to discover peers who truly ‘get it.’”
“Businesses are finding it harder and harder to reach their customers through email. It is a very noisy channel,” says Austin Evarts, co-founder and CEO of GoChime, an up-and-coming startup that takes users’ email marketing and CRM strategies social. “By matching our clients' email lists and segments to Facebook profiles and reaching their customers on Facebook with an ad, we allow them to break outside of the noise.”
“Statistics show that there's an almost even divide in consumer communication preference between chat, email, and phone. Yet most businesses and professionals don’t have a chat strategy. However, having a chat strategy would be staying competitive,” says Rino Spano, co-founder and CMO of the latest web and mobile chatting service, Twoople.