A.B.S. Those three letters are about to change your world. Do you know what they mean? Come on, get a little bit closer. I'll fill you in. A.B.S. means always be selling social. Social and sales go hand in hand. The better you become at using social media to engage your future, current and past customers, the more money you'll earn.
"Dear Socially Stephanie: I just launched an ecommerce store for my very Hawaiian bathing suit line. I have a shop in town, but online is completely new to me. The traffic has been ok, but I know I can do more. What are some fun and new ways to increase traffic and my online presence?"
"Dear Socially Stephanie: I'm at a loss. I'm getting a lot of traffic from Facebook, but I only get a few likes on the content I share through our fan page. Is Facebook working even though I'm not getting any engagement? Help!"
Dear Socially Stephanie, I want to use social media to increase the traffic to my site. I'm tweeting but I just don't seem to be getting anywhere. Any tips on how I can increase click-throughs on my shared content? Clickless in Chula Vista
Dear Socially Stephanie, I'm interested in learning how to reach out to bloggers for coverage of my product. I have heard all about blogger outreach and influencer marketing, and I'm really excited about it! What's the best way to go about it? Curious in Charleston
"Dear Socially Stephanie: I have a men's clothing business. I would like to increase my sales this year, and would like to grow my existing client base and make them my raving fans. How can I do that?"
"Dear Socially Stephanie: How much should you differentiate your message when you post on Twitter, Facebook, Google +, and LinkedIn? Does the overall tone and message vary even for the same subject, or does it not really matter?"