"Dear Socially Stephanie: I'm at a loss. I'm getting a lot of traffic from Facebook, but I only get a few likes on the content I share through our fan page. Is Facebook working even though I'm not getting any engagement? Help!"
Dear Socially Stephanie, I want to use social media to increase the traffic to my site. I'm tweeting but I just don't seem to be getting anywhere. Any tips on how I can increase click-throughs on my shared content? Clickless in Chula Vista
Dear Socially Stephanie, I'm interested in learning how to reach out to bloggers for coverage of my product. I have heard all about blogger outreach and influencer marketing, and I'm really excited about it! What's the best way to go about it? Curious in Charleston
"Dear Socially Stephanie: I have a men's clothing business. I would like to increase my sales this year, and would like to grow my existing client base and make them my raving fans. How can I do that?"
"Dear Socially Stephanie: How much should you differentiate your message when you post on Twitter, Facebook, Google +, and LinkedIn? Does the overall tone and message vary even for the same subject, or does it not really matter?"
"Dear Socially Stephanie: I am the brand new Social Media Marketing Assistant at a company that sells women's clothing. I've worked on a few political and NGO campaigns, mainly targeting young audiences, so I have absolutely no idea how to communicate with women between ages of 35 and 55. What do you think will work?"