Recent Posts

Socially Stephanie: Social Media for the Automotive Industry

StephanieFrasco
"Dear Socially Stephanie: I work for an online car advertising company as the acting brand manager. I have a social media officer who reports to me. I was once told by the founder that we shouldn't do sales-related tweets on the company's Twitter page. What other content can you recommend we put there aside from traffic reports, funny car pictures and real-time celeb car stories?"
Socially Stephanie: Social Media for the Automotive Industry

Socially Stephanie: Community Manager vs. Social Media Manager

StephanieFrasco
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
Socially Stephanie: Community Manager vs. Social Media Manager

Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

StephanieFrasco
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

Socially Stephanie: Tools, Apps and Hacks for Traveling

StephanieFrasco
"Dear Socially Stephanie: I'm going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I'm headed to. Do you have any advice?"
Socially Stephanie: Tools, Apps and Hacks for Traveling

Socially Stephanie: LinkedIn for New Graduates

StephanieFrasco
"Dear Socially Stephanie: I'm a recent college grad, and I'm looking for a job. Do you have any tips on how I can make myself a bit more marketable on LinkedIn for recruiters?"
Socially Stephanie: LinkedIn for New Graduates

Socially Stephanie: Tips for a Successful Crowdfunding Campaign

StephanieFrasco
"Dear Socially Stephanie, I have a great idea, but the problem is I don't have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?"
Socially Stephanie: Tips for a Successful Crowdfunding Campaign

Socially Stephanie: The Social Media Content Funnel

StephanieFrasco
"Dear Socially Stephanie: I understand that social media isn't a quick fix. But what does the social media funnel look like and how long do I have to be active for?"
Socially Stephanie: The Social Media Content Funnel

Socially Stephanie: How to Use Social Media to Promote a Sale

StephanieFrasco
"Dear Socially Stephanie: I am the owner/designer of a fashion company based in LA. We're hosting a warehouse sale to liquidate some of our older merchandise. Do you have any ideas on how we can get the word out locally to attract as large a crowd as possible?"
Socially Stephanie: How to Use Social Media to Promote a Sale

Socially Stephanie: Socially Selling for B2B

StephanieFrasco
"Dear Socially Stephanie: I'm a salesperson for a B2B company. I want to know how I can use my personal social media accounts to help close more deals. Do you have any advice?" My number one tip for creating a strong personal brand online is to be consistent with what you share.
Socially Stephanie: Socially Selling for B2B

Socially Stephanie: How to Incorporate Video into Your Social Media Strategy

StephanieFrasco
Dear Socially Stephanie, I'm feeling confident with my social media game. I'm just missing one piece - video. I'm not expecting anything to "go viral" yet, but rather I want it to be a part of my ongoing social media content strategy. How do you propose I go about that? They say an image is worth 1,000 words. Well guess what? Video is worth 1 million words.
Socially Stephanie: How to Incorporate Video into Your Social Media Strategy