Recent Posts

Socially Stephanie: How to Increase Your YouTube Views

StephanieFrasco
"Dear Socially Stephanie: My YouTube videos aren't getting any traction. On average, they are about 20 minutes long and very informative. Am I doing something wrong or should I just say goodbye to YouTube as a marketing tool?" Here's how to get those views up, Viewless in Virginia!
Socially Stephanie: How to Increase Your YouTube Views

Socially Stephanie: How to Avoid Sales Pitches on LinkedIn

StephanieFrasco
"Dear Socially Stephanie: I have a client who understands it's important to be on LinkedIn, as she refers media to it for her career experience. She used to be more engaged on the platform, but is sick of the sales pitches it attracts, and wants to pull back as a result. What boundaries can we set for her so that she is active on LinkedIn, but not bombarded by sales pitches?"
Socially Stephanie: How to Avoid Sales Pitches on LinkedIn

Socially Stephanie: The Secret to Using Hashtags for Your Business

StephanieFrasco
"Dear Socially Stephanie: My 16-year-old son says I need to start using hashtags in our social media posts. I don't want to date myself, but what is a hashtag? And how could they benefit my business's social strategy?"
Socially Stephanie: The Secret to Using Hashtags for Your Business

Socially Stephanie: New Sites for the Socially Minded

StephanieFrasco
"Dear Socially Stephanie: I like to think of myself who is willing to try new tools and stay on top of the social media game. Are there any new sites that are worth trying out and can you give me a few examples of how a small business like mine might be able to use them?"
Socially Stephanie: New Sites for the Socially Minded

Socially Stephanie: Social Media for the Automotive Industry

StephanieFrasco
"Dear Socially Stephanie: I work for an online car advertising company as the acting brand manager. I have a social media officer who reports to me. I was once told by the founder that we shouldn't do sales-related tweets on the company's Twitter page. What other content can you recommend we put there aside from traffic reports, funny car pictures and real-time celeb car stories?"
Socially Stephanie: Social Media for the Automotive Industry

Socially Stephanie: Community Manager vs. Social Media Manager

StephanieFrasco
"Dear Socially Stephanie: Up until now, I've been managing our social media. My company is growing and I just don't have the bandwidth to handle it all. I think it's time for me to hire someone to handle our social media. Should I hire a community manager or a social media manager, and what are the qualities I should be looking for?"
Socially Stephanie: Community Manager vs. Social Media Manager

Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

StephanieFrasco
"Dear Socially Stephanie: I've been absolutely in love with watching all my friends take the Ice Bucket Challenge. Why did this campaign work so well, and how can I create a viral campaign for my business that will take over the world?"
Socially Stephanie: Social Lessons to Learn from the Ice Bucket Challenge

Socially Stephanie: Tools, Apps and Hacks for Traveling

StephanieFrasco
"Dear Socially Stephanie: I'm going on vacation soon. I want to stay connected with my family and friends at home, while also using social media tools to connect with locals in the different cities I'm headed to. Do you have any advice?"
Socially Stephanie: Tools, Apps and Hacks for Traveling

Socially Stephanie: LinkedIn for New Graduates

StephanieFrasco
"Dear Socially Stephanie: I'm a recent college grad, and I'm looking for a job. Do you have any tips on how I can make myself a bit more marketable on LinkedIn for recruiters?"
Socially Stephanie: LinkedIn for New Graduates

Socially Stephanie: Tips for a Successful Crowdfunding Campaign

StephanieFrasco
"Dear Socially Stephanie, I have a great idea, but the problem is I don't have enough money to start my business. I was thinking about doing a crowdfunding campaign. Do you have any tips to help me make my campaign a success?"
Socially Stephanie: Tips for a Successful Crowdfunding Campaign