Geo-targeting has become one of the go-to tools for marketers to track their audience and connect with a people based on their location. For this week's #SMTLive Twitter chat, we discussed what's new in social media geotargeting, best practices for using location-based tracking in your social media marketing plan, and how to walk that fine line between helpful and creepy.
In case you missed it, here's our April 25th Find My Fans: How does geotargeting fit into your customer outreach strategy? #SMTLive Twitter chat recap. Special thanks to our guest host, Peter Adams from our sister publication, Mobile Marketer.