When PR and Interactive Marketing CollideWebinar Originally Aired November 4, 2 PM ET / 11 AM PT
The impact that the rise of social media has had on both communications and marketing strategy is now common knowledge. But many leading thinkers have proposed that this phenomonen also has a large effect on the relationship between these two disciplines. New technologies and the strategies that they have enabled, some argue, create an overlap, or an intersection, between marketing and PR, a development that raises important questions.
What should the relationship between PR and Marketing departments in a time when the very lines between the two disciplines are increasingly blurry? Who among PR firms, agencies, and marketing departments is best equipped to guide influencers, direct word of mouth, and represent a brand with social media in the mix? Are there different strategies, and is content more important, in B2B as opposed to B2C marketing?
In an attempt to answer these questions and more, and to provide a guide for navigating the changes occurring in PR and Marketing, Social Media Today recorded an interactive webcast featuring a panel of leading experts on the subject:
Maggie Fox (@maggiefox), our moderator, is the founder and CEO of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially engaged web. She is a leading communications and content expert and a frequent and sought-after speaker on the importance and use of social media in the enterprise. Maggie was named one of the Top 100 Marketers in the 100th anniversary issue of Marketing Magazine.
Peter Kim is Managing Director, North America at Dachis Group, a Social Business Design firm. Peter is a leading and widely-quoter thinker and analyst on social business, which he discusses in his blog at beingpeterkim.com. Peter was previously an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy, and earlier managed international marketing operations, e-commerce, and digital marketing at PUMA AG.
Cathy Brooks is a communications expert who runs a consulting firm in San Francisco, working with companies and individuals to help them navigate new technologies and leverage these rapidly evolving platforms to tell their stories. With a background as a “classically trained” journalist, Cathy has curated the content for several of the technology industry’s leading conferences, and produces her own weekly interactive talk show, the Social Media Hour. Cathy blogs at otherthanthat.com
Paul Gillin is a writer, speaker and online marketing consultant. He specializes in social media and the application of personal publishing to brand awareness and business marketing. Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. His book, The New Influencers, was published in 2007 and his latest book, Secrets of Social Media Marketing, was published in the fall of 2008. Paul blogs at paulgillin.com.
This webinar is brought to you by Social Media Today and The Social Media Group.
When PR and Interactive Marketing Collide: Webinar Archive
If you are member, please login.
Please fill out the form below.
Please, accept to proceed
|
Privacy Policy |
Terms Of Use
You may be contacted by Social Media Today, Social Media Group, or one of our sponsors.
Privacy note: In addition to enabling us to send your membership package, this information
will be used to create a personal Profile for you on Social Media Today. By
default, the only part of the Profile that will be visible to other members is your
name. If you would like to make other information visible to other members, you
may change the Permissions on the Profile at any time. View our complete privacy policy
here.