Love marketing journalism? Apply here to become a full-time associate editor of our sister publication, Marketing Dive.

Data and Analytics

March 14, 2017
TrackMaven has published a new report which looks at social media performance benchmarks by industry.
New Report Shows Brand Performance on Social, Broken Down by Industry | Social Media Today
March 13, 2017
Who were the best performing media publishers on social in February? Shareablee has the data.
The Top U.S. Media Publishers on Social Media - February 2017 | Social Media Today
February 15, 2017
Facebook has released its latest 'Topics to Watch' report, which highlights key subjects that are seeing significant increases in mention volume.
Facebook Highlights Latest Trending Topics from Across the Network [Infographic] | Social Media Today
February 06, 2017
Unified has created this new infographic which looks at the challenges businesses face in utilizing social data.
The New Age of Transparency for Social Advertisers [Infographic] | Social Media Today
February 02, 2017
Facebook has announced the latest evolution of their image recognition capabilities.
Facebook’s Evolving Image Recognition Technology Offers New Opportunities | Social Media Today
January 31, 2017
The opportunities of social platforms and data are amazing, but it's your business' human touch that will dictate their effectiveness.
How Technology with a Human Approach Helps Grow Business | Social Media Today
January 13, 2017
Data-driven marketing has the potential significantly improve your outreach process - when used correctly.
3 Big Reasons to Invest in Data Driven Marketing | Social Media Today
January 07, 2017
There are more than 500 million tweets sent every day - surely some of them are of value to your business.
3 Ways to Extract Meaningful Audience Insights from Twitter | Social Media Today
December 12, 2016
Here's a complete list of confirmed errors with Facebook's reporting metrics.
A Complete List of Facebook's Misreported Metrics and What They Mean | Social Media Today
September 13, 2016
Knowing what your constituents think is useful to the work that your organization does now. And knowing what your potential constituents think will help you to grow.
Nothing Out of the Question: Using Online Surveys to Improve and Grow | Social Media Today