TrackMaven has released its 2016 Social Media Inflation Index report , in which they’ve analyz ed 12 months of follower growth data from almost 27,000 brands across five of the biggest social media networks
Last year, millions of Facebook users changed their profile image to show their support for the U.S. Supreme Court's ruling on same sex marriage. Now, Facebook may be looking to use the same profile addition option as an advertising tool - here's why such a move would make sense.
Facebook has released its listing of the most discussed issues of the month on the platform for February 2015 - with Valentine’s Day coming out as the most talked about subject among Facebook and Instagram users.
Long-term social media goals can pave the path for a successful future, but even so, social media marketing can be intimidating. Here are a few ways you can tame the social media beast while ensuring a successful future.
Twitter's announced a new update to their Moments feature which will see the addition of new links within Moments content. This provides easy access to more context for Moments users, while also alleviating publisher concerns that their traffic is being restricted by not providing direct links back to their sites.
Do you ever have trouble keeping track of all the various tasks you need to cover off each day across the various social media platforms on which your brand has a presence? The good people at The Whole Brain Group know this, so they’ve created an infographic which acts as a checklist for brands looking to ensure they’re making best use of their social channels.
Snapchat recently announced the arrival of on-demand geo-filters, enabling anyone to create custom visual additions for their Snaps within a geographic location and for a certain time period. Here's how one company used the new option to help boost engagement at a company event.