Let’s be honest: no matter how important this year’s Euro Cup is to us, it is hard to sneak away from the office to watch a game on a Monday after noon at 2:30 pm. It’s just not an ideal time slot if you live in the states. Luckily, there are ways to stay in the loop, in real time. Writers,...
Social Fresh was invigorating, exciting and loaded with great speakers and talks! Now that we’ve absorbed all of this great knowledge we are ready to package it up and give it to you! No matter where you are at with social media in your company, you’ll want to pay attention to these hot new trends.
We all wish we had a crystal ball we can consult whenever we need to peek into the future. Short of offering our peers that magic crystal, we connected with some of the best and brightest to ask them to predict what 2012 has in store for us. We compiled the collective wisdom of 34 renowned experts in the field of strategy, marketing and technology in our free eBook: 2012 Social Marketing & New Media Predictions. We asked about the top social marketing developments, new technologies, biggest challenges, and top news resources. Here’s a peek into the biggest social marketing developments you need to prepare for this year. Your magic keyword cloud reads: integration, mobile, new influence, relevancy marketing, social business revolution, real-time analytics, convergence, and trust as a social currency.
With EdgeRank dominating brand page content and Facebook changing the focus of activity and applications through timeline and actions respectively, it’s fair to say that brands now need to work harder than ever to engage their audiences.
"George Orwell once quipped: “Advertising is the rattling of a stick inside a swill bucket.” The transmedia and micro-economy thrust will—in my opinion—accelerate in 2012 and rattle the bucket. In a big way. The playing field is being leveled and Madison Avenue will soon become a ghost town."
The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions . It includes prognostications from 34 social media practitioners, including some of my favorite social media writers such as: David Berkowitz...
"Short of counting on miracles to lead our way, the team at Awareness connected with some of the best and the brightest in marketing to ask them the difficult questions around what 2012 has in its social marketing store for us."
"We spent weeks scouring the web, talking to industry experts, and listening to our customers. We wanted to boil down the changes we see shaping the PR and marketing landscape to ten essential trends."