Twitter's Controversial Algorithm Changes: What They Mean for Your BusinessTwitter Vs. Facebook: Which One Is Better for Promoting Your Brand?3 Free Twitter Tools PR Pros Can't Live WithoutSocially Stephanie: Social Media for the Automotive Industry
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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalToo Many Advertisers Are Talking, Not Enough Are ListeningEmotion Drives Behavior: 3 Brands Getting It RightNative Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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For some people, SEO implies manipulating websites in an attempt to get a low quality site to rank well with the search engines. If that is the definition being used, than most people will agree that it is dying a slow (and far too prolonged) death.
As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers? Which ones turned out to be less worthy of your time?
It’s interesting reading the many discussions on what Facebook will be in 2014. The social network has become an integral part of people’s lives, personal and business, and the latest changes to its NewsFeed, filter algorithms and advertising models have many nervous about what they to expect.
Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world. Instagram gives brands an opportunity to tell their story through visuals.
In my years in marketing and media relations, I’ve learned there is one constant: change. If you can’t embrace it, you will wither on the vine. As we all look ahead to 2014, I tapped some people that know much more than I do for their thoughts on what’s next in social media marketing.
Marketing is in transition. Banner ads don’t work. Interruption advertising is delivering diminishing returns and traditional advertising is a waste of money. Yet somehow product information still needs to “get out there”, and brands still need to connect with their audience.
We all know there’s more to social media marketing than simply broadcasting our clever messages in hopes of motivating our fans to an action of some kind. Luckily, forward thinkers give us resources to evolve the way we use digital media to accomplish our goals.
This week I moderated another webinar in the SocialMediaToday Best Thinker webinar series, this time on the topic of Social Media Predictions for 2014: What Do You Need to Watch? We had a lively discussion about 2014 trends and we took questions from the audience.
The world of digital marketing and SEO strategy is always changing and 2013 was an eventful year. In 2013 there were many articles written about the death of SEO. Was 2013 the year that SEO died? The short answer is no, SEO isn’t dead, it’s just evolving.
Which way will the wind blow in 2014? Here are three marketing trends that I expect will take hold as we roll into next year. As usual, timing is everything and it will be interesting if these actually "take off" as I expect they will and whether it happens by June or by October.