Recent Posts

How to Execute a Twitter Follower Strategy

Until recently, identifying and engaging with potential followers on Twitter was a tedious process that yielded modest results. After testing Insightpool, it is clear there is a better way.
How to Execute a Twitter Follower Strategy

Social Media Serendipity Marketing is Over!

Paul Fennemore
It's time for business to get to grips with social media and not rely on serendipity. Digital natives don't like overt marketing in their social spaces. Banner ads have a click through rate of 0.05%. So why spend money on advertising in social networks?
Social Media Serendipity Marketing is Over!

Back to Basics: Turning Social Media Chaos into Marketing Utopia

Real marketing in the "Age of Social Media" -- If you’re like me, classically trained in marketing and strategy (which includes starting my career at Procter & Gamble), I bet you’ve wondered when the focus of social media development will switch from what’s technologically feasible to what’s necessary to execute real marketing strategies and achieve real marketing objectives.

3 Practical Reasons for a Small Business to Blog

William Spencer
Blogging is a powerful marketing tool you can use for engaging your existing customers while attracting potential new customers. It’s fast, efficient and a terrific way to build brand awareness and customer loyalty. Best of all --- it allows you to be seen as the industry expert while building trust and likability.