If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.
Whether you’re testing social media or paid search campaigns, success is a delicate balance of accurate targeting, relevant messaging and continued conversion rate optimization. By understanding the warning signs of a failing online marketing campaign, you’ll be well prepared to fix a leaky funnel, rescue your ROI and reach lead generation success.
If you’re not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, “Why are we paying you?” line of questioning from management.
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.