The A/B Testing is a wonderful way for businesses to effectively test their online marketing strategies and get the best out of their existing traffic. With A/B Testing, you take the guesswork out of website optimization and validate that any prospective change to your website is improving its conversion before you move on to change your site code.
If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.
Whether you’re testing social media or paid search campaigns, success is a delicate balance of accurate targeting, relevant messaging and continued conversion rate optimization. By understanding the warning signs of a failing online marketing campaign, you’ll be well prepared to fix a leaky funnel, rescue your ROI and reach lead generation success.
If you’re not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, “Why are we paying you?” line of questioning from management.
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.