Recent Posts

We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

Julie Neidlinger
Lessons you can learn from our months running A/B tests on the subject lines of our emails.
We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

The Do's and Don'ts of Posting on Facebook

CSmock
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.
The Do's and Don'ts of Posting on Facebook

10 Effective A/B Testing Procedures: Monetize Your Content, Increase Conversions

FreelanceWriter
A/B testing, roughly defined, means assessing two versions of a single element—say, a website or marketing campaign—by keeping all the same attributes, except one. For those slightly sheepish when it comes to boring tests, let's walk you through the various steps involved in an effective A/B test.
10 Effective A/B Testing Procedures: Monetize Your Content, Increase Conversions