Recent Posts

Why You're Wasting Your Time Split Testing

jerrynihen
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
Why You're Wasting Your Time Split Testing

The Significance of A vs. B Testing for Social Media Advertising

Schottenstein Real Estate Group
If you are a social media marketer working in the online advertising space, split testing via social media needs to become a part of your vocabulary.
The Significance of A vs. B Testing for Social Media Advertising

Simple Things to Know Before You Conduct an A/B Test

georgemathew
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
Simple Things to Know Before You Conduct an A/B Test

We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

Julie Neidlinger
Lessons you can learn from our months running A/B tests on the subject lines of our emails.
We A/B Tested Our Email Subject Lines For Months: Here's What We Learned

The Do's and Don'ts of Posting on Facebook

CSmock
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.
The Do's and Don'ts of Posting on Facebook

10 Effective A/B Testing Procedures: Monetize Your Content, Increase Conversions

FreelanceWriter
A/B testing, roughly defined, means assessing two versions of a single element—say, a website or marketing campaign—by keeping all the same attributes, except one. For those slightly sheepish when it comes to boring tests, let's walk you through the various steps involved in an effective A/B test.
10 Effective A/B Testing Procedures: Monetize Your Content, Increase Conversions