#SMTLive Schedule

A/B testing

June 17, 2015
The A/B Testing is a wonderful way for businesses to effectively test their online marketing strategies and get the best out of their existing traffic. With A/B Testing, you take the guesswork out of website optimization and validate that any prospective change to your website is improving its conversion before you move on to change your site code.
March 27, 2015
If you are running a lead generation campaign using a landing page from your blog or site, a skill you ought to learn is A/B testing. This lets you measure the results of two pages you have created with the same offer and see which one gathers the most leads.
March 27, 2015
Whether you’re testing social media or paid search campaigns, success is a delicate balance of accurate targeting, relevant messaging and continued conversion rate optimization. By understanding the warning signs of a failing online marketing campaign, you’ll be well prepared to fix a leaky funnel, rescue your ROI and reach lead generation success.
January 30, 2015
Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing.
December 04, 2014
If you’re not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, “Why are we paying you?” line of questioning from management.
November 27, 2014
Learn about the important role that A/B testing plays in your firm's email marketing campaigns and six rules to follow when testing.
October 08, 2014
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
September 30, 2014
If you are a social media marketer working in the online advertising space, split testing via social media needs to become a part of your vocabulary.
September 24, 2014
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
August 27, 2014
Lessons you can learn from our months running A/B tests on the subject lines of our emails.