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A/B testing

January 30, 2015
Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing.
December 04, 2014
If you’re not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, “Why are we paying you?” line of questioning from management.
November 27, 2014
Learn about the important role that A/B testing plays in your firm's email marketing campaigns and six rules to follow when testing.
October 08, 2014
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
September 30, 2014
If you are a social media marketer working in the online advertising space, split testing via social media needs to become a part of your vocabulary.
September 24, 2014
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
August 27, 2014
Lessons you can learn from our months running A/B tests on the subject lines of our emails.
July 10, 2014
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.
October 17, 2013
A/B testing, roughly defined, means assessing two versions of a single element—say, a website or marketing campaign—by keeping all the same attributes, except one. For those slightly sheepish when it comes to boring tests, let's walk you through the various steps involved in an effective A/B test.