If you’re not A/B testing, you will have a tough time finding your sweet spot and maximizing the return on your content marketing investment. That sometimes leads to the dreaded, “Why are we paying you?” line of questioning from management.
With the advent of more and more software, split testing has become quite a hot topic. For the last few years, it seems almost every online marketing blog you read has at least a few sections dedicated to “split testing.” But, there’s a big problem these companies aren’t really telling you.
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.
A/B testing, roughly defined, means assessing two versions of a single element—say, a website or marketing campaign—by keeping all the same attributes, except one. For those slightly sheepish when it comes to boring tests, let's walk you through the various steps involved in an effective A/B test.