Recent Posts

Foresight: 3 Big Things in the Future of Social Intelligence

willmcinnes
I believe that social media analytics is only as useful as the action it elicits. What good is it knowing all about the customer that’s complaining about an internet outage, unless you also engage with that person, execute technical staff to address the problem, and update the customer when the issue is sorted out? Indeed, knowing someone is suffering and doing nothing to help is even illegal in some countries.
Foresight: 3 Big Things in the Future of Social Intelligence

Case Study: The “GoToMeeting” Guys Get Analytical

SocialMktgFella
Most of us know the company Citrix from that little GoToMeeting icon on our desktops. But the company does more than just collaborative solutions—a whole lot more. Using the Birst business intelligence platform, the company made itself a whole lot more efficient in its inventory management.
Case Study: The “GoToMeeting” Guys Get Analytical

Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness

mlewis1
Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results.
Social Analytics: Deriving Insights for Increased Marketing and Sales Effectiveness