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advertising strategies

February 20, 2017
The majority of Snapchat users ignore ads - but is that much different from other platforms?
On Snapchat’s Ad Performance, in Comparison to Industry Benchmarks | Social Media Today
October 08, 2015
Ad blocking is the Internet industry’s biggest nightmare, but it may actually be leading us to a new era in marketing, where we focus more on stories and content than blatant promotional messaging.
Ad Block Changing Advertising Forever
October 01, 2015
Lithium recently hosted a session at Advertising Week 2015 titled: “Your Digital Strategy is Killing You...Learn How Total Community Can Save You” with panel ists representing GoPro , Kaplow Communications and Skype – here are some of the highlights of the session.
Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That | Social Media Today
February 15, 2015
Imagine that a marketer could reach more than 70 percent of Americans without utilizing traditional mass-media, such as TV or radio. Well, that's the allure of mobile marketing via smartphone apps.
smartphone penetration
February 07, 2015
Content marketing is an evolving industry that is constantly experiencing exciting change. During the last couple years we've seen more companies use content to get the word out about their brand than ever before which has caused a new wave of originality and creativity in the marketing space.
September 27, 2014
“Do you have a blog?” Whenever I happen to sit down with a new client that is one of the very first questions I ask.
July 21, 2014
There are no 100% guaranteed strategies to make your start-up into a success. So where does that leave us? At the stage of implementation. Compiled here for your consideration are 5 of the most potent principles of start-up strategy.
July 16, 2014
Whether you're using banner ads on your own website or blog to promote your products, or you buy banner ad space on other sites and blogs, the unbranded banner can be a very effective tool. By creating a banner that has an enticing message about the product you're promoting, but doesn't actually mention it by name, you're creating curiosity in the mind of the visitor. They'll click on the banner just to see where it leads.
June 17, 2014
The truth is, whether the question about Facebook advertising is asked directly or it's the answer to another question, I often find myself explaining the basics of Facebook Ads. If you’ve wondered about how to set up a Facebook Ads campaign, there are 13 steps in this post to get you started.