Lithium recently hosted a session at Advertising Week 2015 titled: “Your Digital Strategy is Killing You...Learn How Total Community Can Save You” with panel ists representing GoPro , Kaplow Communications and Skype – here are some of the highlights of the session.
Content marketing is an evolving industry that is constantly experiencing exciting change. During the last couple years we've seen more companies use content to get the word out about their brand than ever before which has caused a new wave of originality and creativity in the marketing space.
There are no 100% guaranteed strategies to make your start-up into a success. So where does that leave us? At the stage of implementation. Compiled here for your consideration are 5 of the most potent principles of start-up strategy.
Whether you're using banner ads on your own website or blog to promote your products, or you buy banner ad space on other sites and blogs, the unbranded banner can be a very effective tool. By creating a banner that has an enticing message about the product you're promoting, but doesn't actually mention it by name, you're creating curiosity in the mind of the visitor. They'll click on the banner just to see where it leads.
The truth is, whether the question about Facebook advertising is asked directly or it's the answer to another question, I often find myself explaining the basics of Facebook Ads. If you’ve wondered about how to set up a Facebook Ads campaign, there are 13 steps in this post to get you started.