Digital marketing software provider Signal and market research firm eConsultancy recently surveyed 350 senior North American marketers to better understand the impact of people-based advertising in their businesses.
If you’ve monitored sports news lately, DraftKings and FanDuel have dominated headlines with their current battles between different states, such as New York and Illinois, who argue that these two fantasy sports apps may be running illegal gambling operations.
The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50.
If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, also overwhelmingly watch the Super Bowl for ads. Brands, pay attention.