If you’ve monitored sports news lately, DraftKings and FanDuel have dominated headlines with their current battles between different states, such as New York and Illinois, who argue that these two fantasy sports apps may be running illegal gambling operations.
The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50.
If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, also overwhelmingly watch the Super Bowl for ads. Brands, pay attention.
Every Super Commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.
When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.
Last year, Facebook rolled out a number of new tools within their self-service advertising platform that allow marketers the opportunity to do new things and be more creative in the method that they approach their consumer base. Do you know how to use them properly?
Jason Alan Snyder has a new post up, "4 Ways to Catch Robots' Attention With Your Marketing," and he has some very important points to make about who marketers should be targeting in the future. Hint: It isn't people.
The Federal Trade Commission recently released two statements on the practice of native advertising. The statements lay out exactly what the FTC considers native advertising to be, and what it would consider to be deceptive use of the relatively new advertising format.